Social Media Action Camp Hyper Micro-Segments
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The document discusses segmentation, including demographics like age, income, and psychographics like interests and behaviors. It presents a matrix method for understanding people's motivations for preserving different animals. It also discusses creating a document on domestic animal communities and the role of community management in online spaces.
Social Media Action Camp Hyper Micro-Segments
- 1. Hyper Micro Segmentation With Ric Dragon DigitalEthos.org/smac
- 5. Demographics • Age • Religion • Ethnicity • Gender • Household income DigitalEthos.org/smac
- 6. Psychographics • activity, interest, opinion (AIOs) • attitudes • values • behavior DigitalEthos.org/smac
- 7. Behavioral • occasions • loyalty • usage Rates • benefits DigitalEthos.org/smac
- 11. Matrix Method Giraffes Hippopotamuses Monkeys Elephants Lions People seeking Want to Want to save Want to Want to Want to to save or save hippopotami save save save preserve giraffes monkeys elephants lions People who Love Love hippopotami Love Love Love love as symbols giraffes as symbols monkeys elephants lions as as as as symbols symbols symbols symbols People who People People who love People People People love as pets who Hippopotami as who love who love who love pets monkeys Elephants love Giraffes as pets as pets lions as as pets pets People who Study Study Study Study Study study giraffes hippopotami monkeys elephants lions (scientifically) DigitalEthos.org/smac
- 12. Create the Document • Domestic Animals (people who love…) • Ferrets • Cats • Fish • Dogs • Rescue Dogs • Obedience dogs • Specific Breeds • Hounds • Toy • Sporting • Terriers • Airedales • Airedale Fanciers Club of Duluth, MN DigitalEthos.org/smac
- 13. Communities • Using keyword research to find • Existing; or you need to create? • How do you participate? • Role of Community Management DigitalEthos.org/smac
- 21. Thank You! Ric Dragon, DragonSearch dragon@dragonsearch.net | Twitter: @ricdragon DigitalEthos.org/smac