Sma intro lecture 31 jan
- 3. Basic Strategy Define Product / Service Potential Difference (Publics/Markets) Target Audience (Give him/her “name”)
- 4. Example PR Actions Success Stories / Reviews / Testimonials Community Outreach Charitable Organization Chambers of Commerce / Networking Quoted in newspaper or articles Press Releases – expansion, hiring, promotions, etc.
- 5. PR Image 1. Name & know a Target Audience. 2. Write down your (PR) image that will be presented. 3. Determine actions to take on a regular basis to support this image.
- 6. 92% _____ of people research online before they purchase a product. - Google
- 8. Basic Marketing Steps 1. Traffic tools SEO, PPC, Facebook, Twitter, Blogs, Social Networks, LinkedIn, Videos, Articles, Forums, Off-line etc.
- 9. Traffic tools Social Network is a place where You make friends NOT Money ! The Social Networks – PARTY !
- 11. 1. Traffic tools Marketing Funnel SEO, PPC, Facebook (CPC), Twitter, Blogs, Social Networks, LinkedIn, Videos, Articles, Forums etc. Bribery 2. Conversions 3. A Community = Database / Mailing List
- 12. Bribery 1. Free sample 2. Gift 3. Professional tips 4. Official reports 5. Case studies 6. Interviews with professionals / opinion leaders / VIP 7. Weekly videos (chef preparing most popular dishes) 8. Webinars
- 13. Conversion – Landing page
- 14. Marketing Map Email Marketing WWW
- 15. 1. Traffic tools Marketing Funnel SEO, PPC, Facebook (CPC), Twitter, Blogs, Social Networks, LinkedIn, Videos, Articles, Forums etc. Bribery 2. Conversions 3. A Community = Database / Mailing List
- 16. Why doesn't every business do this? • Where to begin • Technical blocks • Too much knowledge and lack of focus • Fear of making mistakes and losing money
- 17. Evaluation and Assessment of: • Evaluation of each piece of your Marketing Funnel. • Correct estimation of time, effort and resources necessary to make full use of the Marketing funnel. • First-steps breakdown of actions to just get started. • Use of statistics to manage marketing effectiveness • Email Marketing system • Offline marketing
- 18. 1. Traffic tools Marketing Funnel SEO, PPC, Facebook (CPC), Twitter, Blogs, Social Networks, LinkedIn, Videos, Articles, Forums etc. Bribery 2. Conversions 3. A Community = Database / Mailing List
- 19. Evaluation and Assessment of: • Evaluation of each piece of your Marketing Funnel. • Correct estimation of time, effort and resources necessary to make full use of the Marketing funnel. • First-steps breakdown of actions to just get started. • Use of statistics to manage marketing effectiveness • Email Marketing system • Offline marketing
- 20. לראותכם! שמחנו " "SUCCESSבתודה צוות
Editor's Notes
- #2: I Intro SucPac; 10 branches; Bus Cons Sales ← Leads ← Mktg ← PR II Strategy (B4 PR & Mktg) Define Product (PRACTICAL) Define “Potential Difference” / Public / Market Target Audience GIVE Ex: Sunbridge Solar (WA/OR, etc.) GET Examples of Markets; Audiences within markets ** GOT TO DO THIS CORRECTLY ** ** THIS DICATES ALL PR & MKTG ** III PR: 99% Errors in PR; Wrong Msg to Wrong Public GIVE Ex: Semi truck sponsor of convention (target is energy/enviro concious prop own). Define PR! TR3: Do PR Actions as they relate to your target audience) IV Marketing Funnel Traffic: SEO, PPC, FB, LinkedIn Bribery (Collect Identities) ** ADD TO PROD/SVC – FREE!! -- Create Community / Mailing List ** RUBBER MEETS THE ROAD! ** V Recap VI Get Interviews Rate their funnel. Est Lost Income. Why businesses don't do this? Spac purpose – Create strong small biz. We have: exhaustive, eye-opening assessment of all pieces of the Mktg Funnel. It is my recommendation of a first step. It's a couple hours, may be “painful.” Our purpose is to move your business from it's current scene to an Ideal Scene. And we can't do that without first doing the diagnostics. So my recommendation as the next step, for those wanting to build their community to build their business, is to have us do this free evaluation and assessment. Adi, Angie or I can set up the appointment.
- #6: כל הזכויות שמורות
- #10: Become familiar with your arena Have a Personal profile AND Business profile Fill in maximum details (It's FREE) Be Active Be Valuable Upload Pictures and Videos Avoid Arguments! Prompt and ask for referrals and “shares!”
- #11: כל הזכויות שמורות
- #15: כל הזכויות שמורות