Small biz web usage
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This document discusses the importance of small businesses having websites. Some key points: - In 2014, only 53% of small businesses had websites, up from 45% in 2009. - Buyers are doing more online research before purchases, so a website allows small businesses to be found online. - The top reason small businesses cite for not having a website is that they don't think they currently need one. However, websites can be used for various purposes like branding, sales, and customer service. - Businesses with websites tend to generate higher revenues, with 24% attributing 26-100% of their revenue to their website.
Small biz web usage
- 1. Can your small business afford not to be on the web? Only 53% of small business had a website in 2014
- 2. In 2014 there were 968,882,453 websites online www.thegraphicshouse.biz 2 But only 53% of those belonged to small businesses 1http://www.internetlivestats.com/total-number-of-websites/#trend
- 3. 2014 Small Businesses with websites 53%47% Website No Website 3 http://www.thegraphicshouse.biz
- 4. In 2009 there were 238,027,855 websites online www.thegraphicshouse.biz 4 But only 45% of those belonged to small businesses1 1http://www.internetlivestats.com/total-number-of-websites/#trend
- 5. 2009 Small Businesses with websites 45%55% Website No Website www.thegraphicshouse.biz 5
- 6. Can your potential buyers find your business without a website? What about your buyers?6 www.thegraphicshouse.biz
- 7. Buyers are doing online research before making purchase decisions www.thegraphicshouse.biz 7 0 20 40 60 80 100 120 B2C doing online research B2B doing online research No Research Research
- 8. The number one reason is businesses don’t think they currently need one. Why don’t you have a website?8 www.thegraphicshouse.biz
- 9. Reasons small businesses cite for not having a website 41% 19% 16% 10% 9% 4% 1% Currently do not need one Cost Lack of time Other Too complex Will never need one Not sure www.thegraphicshouse.biz 9
- 10. Websites can be used for general information, brand awareness, lead generation, calls-to-action, online sales, customer services and more Websites uses10 www.thegraphicshouse.biz
- 11. How small businesses use their websites 80.00% 45.00% 35.00% 30.00% 15.00% 13.00% 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% Website usages www.thegraphicshouse.biz 11
- 12. Having a business website has a direct influence on overall revenue www.thegraphicshouse.biz 12 “Forty-four percent of survey respondents with Web sites said they generated from one to 25% of their 2004 revenue through online purchases or offline purchases that were influenced by their Web site. And nearly a quarter (24%) said 26 to 100% of their revenue was attributable to having a Web site.” * * http://www.chiefmarketer.com/web-sites-influence-overall-sales-says-survey/
- 13. Businesses with websites ranked by annual revenue 45% 49% 69% 67% 55% 51% 31% 33% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Annual sales $100,000 - $499,000 Annual sales $500,000 - $999,000 Annual sales $1,000,000 - $2,490,000 Annual sales $2,500,000 - $4,500,000 No website Website www.thegraphicshouse.biz 13
- 14. Follow The Graphics House on LinkedIn www.thegraphicshouse.biz 14 To get more information and insight on websites and internet marketing, follow us FOLLOW
Editor's Notes
- #4: Source for statistics http://www.statisticbrain.com/small-business-website-statistics/
- #8: http://www.smallbusinesscan.com/80-of-consumers-research-products-online/ http://www.brafton.com/news/94-percent-b2b-buyers-research-online-purchase-decisions
- #12: Source for statistics http://www.statisticbrain.com/small-business-website-statistics/