Smart Card Presentation
- 1. Smart Card
- 2. Business DescriptionAn innovative, convenient Pre-paid public transportation card.Want their customers to experience the new technologyAble to travel around the Bay Area without worrying changes.
- 3. More …..Partner with Also Available for BART and Caltrain Parking
- 4. More ….Collaborate with Allowing customers to easily get their coffee and grocery services.
- 5. Our Mission StatementDesigned to make your daily commute easy, convenient and secure, Smart Card can be used in all transit systems in the nine-county Bay Area. The new Smart Card allows you to take transit without worrying about having the exact change, carrying papers passes or tickets. Smart Card, designed to make life easier.
- 6. Management Founders & owners:Jacqualine LiRuchell SosaDaniele Vuong
- 7. More ManagementAssistant Managers in charge of 5 main locations:GilroyPowell Downtown Oakland Millbrae Santa ClaraDuties:SuperviseTrain employeesUp salePromote productKeep track of inventory
- 8. Product of ServiceIs made in Black and Gold color with the logo on the topHas built-in sensor computer chip inside to recognize each card like our Visa CardSimply put it in their wallets & purses, then tag it on our Smart Card machine & go
- 9. More Service….For security purpose, we have a Smart Card register program which is free for the customer to register their card online.Easily check their balance, add values, and sign up for service for auto load values with their credit card when the balance has less than $3
- 10. More Service….Add value to the card, they can add money from our machines which are located in 6 main station booths, 15 other stations with Smart Card built-in add Value Machines, and in Walgreens
- 11. More Service….Provide grocery service for our customersCustomers can buy grocery in Walgreens and beverages in Starbucks by simply tagging the card on our Smart Card’s machines.
- 12. Market OverviewCompanies, businesses, government and consumers are dependent on the transportation industry to:ship suppliesship products passenger transport * Transportation is essential to the domestic & international economic system
- 13. CompetitionTransLinkTransLink works withAC TransitGolden Gate Transit & FerryBARTMUNICalTrain
- 14. Customer ProfileLocation: Bay AreaMale/Female Age: 18-45Median Income: $25,000Education: High school degreeOwns an Apple/Mac PCAttend cultural/arts eventsOwns a smart cellularOwns an iPodRunning/jogging as a hobby
- 15. StrategiesConsumers can customize their cardsDesigned a card that can be used in multiple transportation outletsSold in online, 15 stations, 6 booths, & WalgreensMaximum limit will be $300 &these Smart Cards will never expire
- 16. AdvertisingBillboard throughout downtown SFAds in all the BART/MUNI locations, buses and bus stopsWord of mouth Newspapers (San Francisco Chronicle &San Jose Mercury News) Facebookpage
- 19. PromotionsSigns in Walgreens stores Senior discounts will be given to those who are 65 & over; they will receive a 20% discount to any amount they load into the card.
- 22. Current & Future Outlook in 3 yearsWill expand the business to more grocery stores such as Safeway, CVS, and Rite Aid Contracting with more cafés and shopping mall food courtsCollaborate with the State Highway Transportation Agency. allow consumers to use Smart Card to pay for the toll fee at seven main bridges we have in Baywould like to do business with the Yellow Cab Taxi Company in Bay Area. Plans in doing business outside of the Bay Area
- 23. Current & Future Outlook in 5 yearsWant to introduce our system and service to Los Angeles and also New York have a large amount of people taking public transportation every day. We would like to make their travel easier and experience our service.
- 24. Financial Summary/ Sale Forecast•The three founders, Jacqualine Li, Ruchell Sosa, and Daniele Vuong are each providing $50,000 to start the business.•Commercial bank loan - $250,000$3500 paid monthly-5.25% interest•In return the bank can invest in Smart Card
- 25. Survey