Smart DevNet presents: The Mobile Apps Ecosystem
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The document presents an overview of the mobile apps ecosystem, covering topics such as the transition to a post-PC world dominated by smartphones and mobile apps, the definition and role of mobile apps, and the economic impact of the app ecosystem. It highlights the significant growth in app downloads across major platforms like Apple's App Store and Google Play, and discusses the financial models through which apps generate revenue. Additionally, it outlines the involvement of mobile operators in the app ecosystem and the resources available for developers.
Smart DevNet presents: The Mobile Apps Ecosystem
- 1. the mobile apps ecosystem presented by jim ayson smart developer network Google i/o extended version 1.2 Slide 1
- 2. Agenda • The Post-‐PC world and the move to smartphones • What is an “App” • The app economy • The app ecosystem • The mobile operator’s view • The app ecosystem in the Philippines • Q&A (10 mins) Slide 2
- 3. The Post-‐PC World Slide 3
- 4. The PC World of the 80s and 90s PC’s, MS Windows, Office, desktop browsers Slide 4
- 5. The Post-‐PC World is mobile Smartphones / Tablets / Apps Slide 5
- 6. Source: State of the Internet 2012, Mary Meeker Slide 6
- 7. Source: Mary Meeker, Mobile devices surpassed PCs in 2010 Kleiner Perkins Slide 7
- 8. Mobile apps usage vs web consump[on Slide 8
- 9. Source: KPCB Internet Trends 2012 Slide 9
- 10. “We are in the post Web 2.0 era” -‐ Forbes Web 1.0 • Companies founded in 1994-‐2001. Portals and Search engines -‐ Yahoo, Google, Amazon, AOL, eBay Web 2.0 • The Social Web – Facebook, LinkedIn, Groupon Mobile • 2010 to the present. The App is mainly mobile: Instagram, Foursquare, Path Slide 10
- 11. the net today is Mobile Slide 11
- 12. The mobile app ecosystem Slide 12
- 13. Defined by Apple • iPhone in 2007 (modern smartphone) • iPad in 2010 (the modern tablet computer) Slide 13
- 14. Apple defined the eco-‐system hardware apps app store Slide 14
- 15. Apps Developers They are crucial to the eco-‐system! Slide 15
- 16. Other smartphone plagorms android windows phone 7 blackberry nokia belle (formerly symbian) Slide 16
- 17. Apps moved consumer preference towards apps instead of browsing Slide 17
- 18. What is a mobile app today? • Can be a na[ve app (iOS, Android, Java) • Can be a web app (HTML5) • Can be developed via HTML5 and converted to a web widget running through a widget run[me (wrt). • Developed in HTML5 and run as an app via a wrapper like Phonegap. Slide 18
- 19. The App Economy Apps are the new face of the internet (complemen[ng, and some[mes replacing the web) Slide 19
- 20. Foursquare Instagram Slide 20
- 21. Twiler app: Tweetcaster Facebook mobile Slide 21
- 22. More than 25 Billion apps downloaded from the Apple app store Inventory of almost 600,000 apps on Apple Slide 22
- 23. More than 13 Billion apps downloads from Android Market 450,000 apps, 1 Billion downloads a month Slide 23
- 24. Apple App sales • Revenues of $5.71B since 2008. • Paid over $4B to developers. • Apple keeps 30% revenue share, Developers keep 70% Slide 24
- 25. How the Apps make money • Business Models: – Paid downloads – Free but adver[ser supported – Free but contains in-‐app payments and subscrip[ons – Revenue share with app store owner Slide 25
- 26. Temple Run Store Slide 26
- 27. The Mobile Operator’s View • Apps are important because they drive mobile internet usage. • More Usage = Revenue • Mobile operators (like SMART) are trying to become part of the app ecosystem Slide 27
- 28. AT&T App store AT&T Apps Center Slide 28
- 29. SMART App Store appsmart.smart.com.ph Slide 29
- 30. The App Ecosystem + Mobile Operator Handsets Customers Apps Operator App Store Developers Slide 30
- 31. Mobile Operators as part of the app ecosystem Operator billing (payment for apps and items through load) Revenue Share with APIs and tools for developers developers Slide 31
- 32. Mobile operator app ecosystem Developer Community Programs Operator run app store Promotes local apps, Allows in-‐app charging Slide 32
- 33. Slide 33
- 34. Slide 34
- 35. Slide 35
- 36. SMART in the app ecosystem • APIs and tools for apps developers • Developer program (SMART DevNet) • Operator billing (apps payments through load) • SMART App Store • Coopera[on with interna[onal telcos through WAC and GSMA • Assis[ng technopreneurs through the IdeaSpace Founda[on Slide 36
- 37. SMART DevNet Videos TopApp, iCare, Shoephoric Slide 37
- 38. IdeaSpace Slide 38
- 39. Slide 39
- 40. Suggested Reading • Steve Jobs by Walter Isaacson Slide 40
- 41. Suggested Reading • The Mobile Developer’s Guide to the Galaxy free PDF download from wipconnector.com Slide 41
- 42. Slide 42
- 43. Smart Developer Network: Online • Smart.com.ph/developer • Twiler: @smartdevnet • E-‐mail: appspartner@smart.com.ph • Facebook Group: hlp://facebook.com/groups/ smartdevnet • Google+ and Googlegroups… coming right up! Slide 43
- 44. End / Q&A slideshare.net/jimayson Slide 44