SME Web v2.0 Primer 2011-11

The document discusses how organizations can use social media to engage with audiences. It outlines key social media channels like blogs, email, Twitter and their benefits. It also presents a "flywheel" model for how organizations can attract, engage, retain and learn from members to strengthen their online presence through these channels. The goal is to tap into the "human network" and communicate with a networked audience by following trends on social media.