Smiles That Save Lives
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This document discusses how supporting patients holistically across their healthcare journey can improve health outcomes and commercial success for pharmaceutical companies. It notes that patients often feel unprepared for appointments, miss diagnosis windows, and don't understand their conditions. Providing education, referrals, activation, and validating patients at every stage can help with timely treatment, brand performance, and reduced inflammations. Creating digital tools that facilitate cohesive, patient-driven experiences and connect patients to information and peers can engage patients and improve understanding and acceptance of treatments.
Smiles That Save Lives
- 6. • Improved cardiovascular • Immune and endocrine systems • Lowered risk of heart disease and stroke • Increased speed of recovery • Improved cancer outcomes • Reduced inflammations • Better adoption of healthy behaviours Tay, L., Diener, E., Xuereb, C. & De Neve, J. (2013)
- 7. Armes, .J et al. (2009) / Everydayhealth.com (2014) / Medscape / NHDS (2012) / Siris, S. (2012) / Web MD (2014)
- 8. Street, R. L., Elwyn, G., & Epstein, R. M. (2012)
- 10. So many opportunities for pharma to deliver holistic support
- 11. And deliver end-to-end support that drives better outcomes and commercial success
- 19. • Patients put off assessment • Arrive unprepared, and leave wishing they’d asked for more • Miss vital diagnosis windows • At EVERY stage of the pathway
- 23. 1/5 not given enough information An ocean of online content CQC (2012)
- 26. A message that resonates can unlock understanding and acceptance
- 30. • Giving patients control benefits their wellbeing • Actively engages, instills can-do attitude • BUT keeping track can be a burden
- 31. • Patients take comfort in a range of experts & specialists • BUT conflict and confusion from disparate sources • Can pharma produce digital ‘relationship managers’? • Systems with communication at the core, not complex restructures
- 34. Macmillan Cancer Support (2012)