Smitarranya is a non-profit organization founded with the goals of environmental protection and social development. It brings together experts from corporate, government, NGO, and academic backgrounds with experience in rural development projects, especially related to empowering women. Smitarranya aims to identify village-specific problems through discussions with locals and authorities, plan projects with experts and communities, fundraise, and ensure long-term sustainability of projects through execution and monitoring. The organization has strengths in experience and networks but acknowledges its newness as a weakness. It outlines three strategies for projects - the first involves accessible villages and participatory planning, the second focuses on available resources, and the third centers on research and data-driven formulation.