SMM - Miniso
- 1. SMM PROJECT PRESENTED BY ➢ Ayushi Vaghela ➢ Anvita Thakur ➢ Yash Shah
- 2. ABOUT MINISO ➔ A Japan-based designer brand, was co-founded by Japanese designer Mr. Miyake Junya and a young Chinese entrepreneur Mr. Ye Guofu in Tokyo. ➔ Miniso was founded in 2011 and launched in August 2017, India. At present, we have 102 stores in India (24 Miniso-owned and 78 franchise stores). ➔ Miniso is a Chinese low-cost retailer and variety store chain that specializes in household and consumer goods including cosmetics, stationery, toys, and kitchenware. ➔ The promoter of global “intelligent consumer products” and sticking to the life philosophy of “simplicity, nature and good quality” and the brand proposition of “returning to nature” ➔ Revenue: US$2.5 billion (2018) ➔ Headquarters: Guangzhou, China
- 3. COMPETITORS
- 4. CAMPAIGN ➔ Hashtag - #JUSTMINISO ➔ Tagline - Making Life Easy! ➔ Objective - Drive traffic to the store. ➔ Description - Products to be showcased in campaign daily Life products, home appliances, and travel essentials. ➔ Campaign Strategy: 1)The customer journey begins with he/she coming across the Ad we’ll be running on platforms such as instagram/facebook. 2) Further when the customer clicks on the ad or swipes up, their location will be automatically detected and hence he/she will be directed to the nearest Miniso store. 3) Once the customer reaches the store and buys a product, In Order to avail discount, He/She needs to Scan a QR Code which would take them to a lead form where the customer inputs their email id (Which Miniso can use for the purpose of remarketing) & Discount shall be given to that particular customer
- 5. CAMPAIGN ➔ Alternative Campaign Strategy: 1)A Negative campaign where we aware people to stay home and not come to our store in-order to maintain social distancing. Post covid, Sanitized products and maintaining social distance at store and no one is allowed w/o a mask.. To spread more awareness that health is the top most priority
- 7. AD SET 1
- 9. BUDGET:
- 11. AD SET 2
- 12. DETAILED TARGETING & BUDGET:
- 14. AD SET 3
- 16. BUDGET:
- 31. THANK YOU!!