SMM webinar 1 part a
- 1. Social Media For Senior Move Managers © Strategic Practical Thinking, 2012
- 2. About Us Simon Turner Juli Monroe Business Consulting, Website Social Media and networking Design, Marketing. Consultant. Author of The Working with Senior Move Enthusiastic Networker Managers across the USA © Strategic Practical Thinking, 2012
- 3. What do you want to know? • We asked number of SMM’s what they wanted to know about social media • Here’s the answers – What is it? – Does it work for SMM’s? – Isn’t just for kids? – How on earth can I do it with so many other Priorities? © Strategic Practical Thinking, 2012
- 4. Overview of Webinar Series • Part 1 – Overview • Parts 2 to 4 – How to use Facebook, Twitter, LinkedIn & Google+ – Time and posting management – Building your following and your brand – Training/monitoring a social media intern © Strategic Practical Thinking, 2012
- 5. Topics For Today A) Background B) Social Media Tools • What is social media • Channel pros and cons • Why use social media • Setting up your profiles • Social media vs social • Social media roadmap for networking business • Summary & next steps © Strategic Practical Thinking, 2012
- 6. What is Social Media “A mechanism to communicate with people who are not in the same room” © Strategic Practical Thinking, 2012
- 7. What Is Social Media? It is a tool that lets you “Social Network” It’s more than just Twitter and Facebook It is not a fad It is older than you think © Strategic Practical Thinking, 2012
- 8. A Brief History © Strategic Practical Thinking, 2012
- 9. Confused about the online tools? •208 Active Social Networking sites •12 Virtual Communities > 100M users •30 Social Bookmarking sites •Ref: Wikipedia 2-9-12 Virtual Communities Millions of Name Users Date Facebook 800+ Sep-11 Qzone 536 Dec-11 Twitter 380+ Nov-11 Windows Live 330+ Jun-09 TencentWeibo 310 Dec-11 Habbo 230 Sep-11 Skype 200 Jan-12 Vkontakte 145+ Feb-12 Badoo 121+ Jul-11 Bebo 117 Jul-10 LinkedIn 100+ Mar-11 Google+ 100 Feb-12 © Strategic Practical Thinking, 2012
- 10. Main Social Media Channels The Big 4 Blogging – Wordpress – Livejournal Google – Google + – Google Groups © Strategic Practical Thinking, 2012
- 11. Why Use Social Media? © Strategic Practical Thinking, 2012
- 12. Why Use Social Media? Because it levels the playing field between you and the largest companies Lets see how… © Strategic Practical Thinking, 2012
- 13. Social Media Allows You To … • Talk to existing clients • Reach people you can’t • Talk to your prospects reach in other ways • Broadcast your message to • Respond to what people are a wide audience saying about you and your company © Strategic Practical Thinking, 2012
- 14. Other Uses of Social Media • To research trends in your industry • To get ideas for new business practices • To get ideas for newsletters, blogs or other written communications • To promote other people and accumulate “good karma” • To establish credibility with prospects and clients © Strategic Practical Thinking, 2012
- 15. Social Networking © Strategic Practical Thinking, 2012
- 16. Physical vs Online Networking Apples to Apples Physical Networking Online Networking You have to show up You have to show up (but you don’t have to drive!) You have to start a conversation You have to start a conversation Common Concerns Physical Networking Online Networking People can over hear your conversation People can see your conversation People will talk about afterwards You can see what people are saying Other Benefits Physical Networking Online Networking You can talk to 3 or 4 people at once You can talk to hundredsof people at once You can meet people in the room You can meet people anywhere © Strategic Practical Thinking, 2012
- 17. Physical vs Online Networking Its not either / or You can find people on line … You can meet people … and then meet them and stay in touch on line © Strategic Practical Thinking, 2012
- 18. Why Have Conversations? • Because we do business with people – Its not jus about “posting” your marketing message – There is an opportunity to engage on a personal level – How many deals have you closed without a conversation? • Because your clients are already talking about you. – You can join in or ignore it (and hope it will go away). – But it’s much better to participate in the conversation © Strategic Practical Thinking, 2012
- 19. Why Have Conversations with YOU? • People know YOU and not your competitors • You provide links to relevant materials • You are a professional in your own field • You have an opinion and provide a unique perspective © Strategic Practical Thinking, 2012
- 20. What do People Want to Know? 1. Informative articles • Articles – Age in place vs Senior Living 2. Opinions on hot topics – The role of an estate planning 3. Offers from your attorney company – Where to find information on… – How do you know when your parents need help? Here are • Offers some – Join us at events, charity examples activities, seminars, church – Discounts & promotions – Tag sales, estate sales © Strategic Practical Thinking, 2012
- 21. A Quick Recap • Social Media – Is a tool – Social Networking is what you do with it • Why Use Social Media – It levels the playing field for small businesses – You can do other stuff too (like research and get ideas) • Social Networking – Physical networking vs on line – Why conversations? – Examples of topics to talk about. © Strategic Practical Thinking, 2012
- 22. Please go to Webinar 1 part B, for Channel Pros and Cons LinkedIn, Facebook, Twitter and YouTube © Strategic Practical Thinking, 2012
- 23. Thank You! More Questions? 202-556-1778 info@SPThinking.com 23 © Strategic Practical Thinking, 2012