Sms Diffsion Of Info
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SMS has profoundly changed communication and defines the current era. It started as an expensive technology but is now ubiquitous, with people on average sending 375 texts per month. SMS has become the preferred mode of communication for younger generations and allows for constant connection even when not together in person. It has been widely adopted for personal, social, and professional communication as well as social activism due to its accessibility.
Sms Diffsion Of Info
- 1. SMS Diffusion of information
- 2. “ Overcome time and all you have is now. Overcome space and all you have is here.” Jonathan Livingstone Seagull
- 3. and sometimes, in the midst of here & now… A single product can so profoundly change the lives of men and women on our planet, that it can be said to define an era If the 19th century was shaped by the wonder of electricity, the 20th century has been moulded by the automobile THE 21 ST CENTURY WILL BE THE CENTURY OF WIRELESS
- 4. In a tiny object weighing under 100 grams which Will evolve beyond recognition and Touch and change the life of every world citizen Wireless telephony transits from an expensive gadget to a mass consumption consumer product Which it will be impossible to imagine life without
- 5. And as the prophetic powers of Moore’s law “power of microchip doubles every 18 months” prevails…w e can already visualise the day, when…
- 7. And this revolution is led by a phenomena known as the S hort M essaging S ervice
- 8. Communication is the one truth that drives every aspect of our lives - Nicman Smoke signals and jungle drums… the bookworms … Gutenburg Bible (1430)… radio hamers …Mr. Marconi (1897)… couch potatoes …Soaps & the MTV generation … cyber junkies … internet, the hotmail &cyber chats…& now SMS… We’ve come a long way baby…
- 9. … gentxt Each generation has its own language of expression, influenced by the medium
- 10. LMAO M8 WUCIWUG KIT ROTFL PU POS L8R GAL WWJD MYOB RTFM KOTC LOL KISS = later = that stinks = get a life = keep in touch = keep it simple. stupid = what would Jesus do = what you see is what you get = kiss on the cheek = mate = rolling on the floor laughing = mind your own business = laugh my a** off = laugh out loud = parent over shoulder = read the f**ing manual
- 11. “ Medium is the message…global village” Marshall McLuhan A prophetic statement.
- 12. S hort M essaging S ervice Quite an accidental discovery The first message…believed to have been sent in December 1992 from a PC to a mobile phone in UK
- 13. The World on your Finger-tips 1 out of 3 SMS sent is in Chinese contributes 27% Canadians SMS usages passes milestone More than 32 million p2p text messages sent during Sept ’03 Italians do it differently Juventus soccer updates; Kamasutra sex tips; dating services UK text messaging reaches 2.1 bln in Mar ’03 Increase over Feb, nearly 80 mln. New Year day topping 111 mln. Germans are world SMS champs Whopping 200 mln. messages / year Global average is 375 SMS per subscriber per year
- 14. The World’s Crazy Texting Outbound SMS in India grew by 200.8 %, year to year to reach 7.39 bln. in 2003 Equivalent to 35.8 outbound messages / connection / month China records 60 outbound messages, Philipines @ 189 Indonesians are crazy – 66% check their phones, if no message or calls for some time. 42% SMS-ed love messages thro’ out the day. The penguins of tomorrow?
- 15. The Penguins of Tomorrow? With so much of texting, future generations will no longer have any use of fingers… human hands will be genetically modified to resemble that of a penguin’s… thumb and flipper…
- 16. Factors influencing SMS use General Factors: Costs – cheaper than voice calls Age & income of users – an young person’s medium Familiarity of the instrument Content quality Promotion of SMS thru’ TV shows User friendly features – short codes
- 17. Factors influencing SMS use Cultural Factors: Modes of commuting and related free time Written vs. oral communication Special occasions like NY; Diwali; anniversaries; etc. Sense of personal space & privacy Time to react to messages Marital status – e-living study findings Largeness of friends and house-hold circle
- 18. But, the biggest factor is that unlike most other mediums, the mobile phone is a personal product. It affords a sense of space (privacy) like no other medium. This sense gets accentuated with a silent revolution called SMS
- 19. Shanghaid…Bangalored…SMSed I’ll SMS u ltr; I am SMSng my grlfrnd; etc. The virtual new language – has the edge of e-mail for small talk. Is it a concern? 1000 new words in last edition of Collins English Dictionary, Concise Oxford Dictionary – mass media & celebrities, 2 of the biggest influence on evolving the English language smeez – the new language?
- 20. Student lifestyles – a new way to go By nature, young people are not often at home. It costs in time & money for a person to be in college to be out of the communication loop. Under 25s spend 5 times as much of their disposal incomes… ‘Britain’s youth would rather spend money on mobiles than the latest band…’ 20% of primary school children own mobiles…under 10s represent the fasted growing segment (Britain)… over 80% college students carry cell phones P2p & entertainment… downloads…jokes…sex & romance
- 21. The mobile workforce – a reality The new CYA medium Job interviews… job termination… appointments… daily reports… M-commerce… flight schedules… ‘ British Gas staff told…use text messages to cut phone time.’ will allow 360,000 customers a year to get thru’ to its phone lines – scotsman.com
- 22. A potent social tool Stalker sends terrifying messages to a Brisbane woman 70% increase in threatening behaviour by SMS Teenage bullies use SMS… seems to incite a deeper level of meanness. Girls were identified as major culprits
- 23. Activists – bringing protest into the 21 st Century 100,000 anti war protestors – the day after coalition forces invaded Iraq, in San Francisco, out smarts hundreds of police Joseph Estrada’s ouster in Philipines, where alternate media like SMS force mainstream media to do their job One subscriber sent ave. 2580 text messages a day in May to protest telecom hike rate…New Zealand Campaign targets cellphone bullies Flash mobs… swarms… buddy groups
- 24. Interesting tidbits 2 Italians barred from using cellphones… own / others’… to contact previous girlfriends Addicted schoolboy from Birmingham clocked up a 38 page, 216 pounds mobile bill… sends more than 2,5000 in one month 95% messages delivered within 10 secs. UK survey… reasons for texting… of sexual nature… dumping a partner… mistaken identity Olympic spirit sees SMS soar… 97K SMS sent to Greece by Telstra cutomers Dial A Story… Chineese author Quian Changfu has raked in $ 21,765 for his SMS novel, ‘Outside the Fortress Beseiged’… Hindustan Times
- 25. SMS dating to SMS divorce Godhra Riots to Ganesha drinking milk Revealing the climax of thriller movies (Bhoot; Kante; Gupt) SMS for safe driving – Hyderabad intiative
- 26. gentxt…v r lk tht nly Mobile communications like SMS can de-humanize communications, but can also bring people together “ In some ways…we have become a more impersonal society where social meeting is being replaced…text messaging – with a language of its own – replaces the human voice” – Rev Ian White
- 27. Victor Hugo “ An invasion of armies can be resisted, but not an idea whose time has come.”