SMWNYC 2017 - Contently - How to Build an Online Community that Doesn't Suck
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The document outlines three key principles for building a devoted audience, which are being unique, participating actively, and providing a useful service. It emphasizes the importance of differentiation, consistency, recognition, and actionable content. The document includes various sources for further exploration on creating engaged audiences.
SMWNYC 2017 - Contently - How to Build an Online Community that Doesn't Suck
- 1. How to build an audience that doesn’t suck.
- 2. You want a cult.
- 5. 6 Three principles of devotion 1. Be unique 2. Participate 3. Provide a service
- 6. 7 Be Unique
- 9. 10 What does it mean for Content? 1.Differentiate 2.Be Consistent
- 10. Participate
- 13. 14 What does it mean for Content? 1. Recognition 2. Connections
- 14. Service
- 16. 17 What does it mean for Content? 1. Be useful 2. Be actionable
- 17. You want a cult.
- 18. 19 Sources • http://sproutsocial.com/insights/engaged-audience/ • http://www.speakingaboutpresenting.com/content/7-ways-audience- attention-presentation/ • https://www.google.com/search? q=why+you+want+an+engaged+audience&oq=why+you+want+an+engag ed+audience&aqs=chrome.. 69i57j69i64.7116j0j7&sourceid=chrome&ie=UTF-8 • http://cultbranding.com/ceo/cult-branding-examples/ • http://www.businessinsider.com/cult-brands-2012-6?op=1/#gmans-1 • http://www.businessinsider.com/can-brands-be-cults-2015-9 • http://www.adweek.com/brand-marketing/why-do-so-many-people-go- crazy-wegmans-169396/ • https://blog.hubspot.com/marketing/brands-with-cult-following#sm. 0001865e1175ue1rruk1ijec0gzcc • http://www.wegmans.com/webapp/wcs/stores/servlet/ PressReleaseDetailView? langId=-1&storeId=10052&productId=399502&catalogId=1
- 19. Thank you. New York 598 Broadway, 4th floor New York, NY 10012 San Francisco 1161 Mission Street San Francisco, CA 94103 UK Albert House 256-260 Old Street London, EC1V 9DD UK YOUREMAIL@contently.com contently.com John Hazard john@contently.com @jhazard