Snagajob | The New Rules of Getting Your Jobs to Show Up on Google
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Ken Shafer, a senior SEO business manager at Google, discusses the importance of Google Jobs in addressing talent shortages faced by employers, highlighting that finding quality candidates is the biggest hiring challenge. Google Jobs is a job aggregator that enhances job search by organizing postings, but it is not a job board or hiring software. The presentation includes requirements for optimizing job postings for Google’s job search tool, such as structured data markup and individual job pages.
Snagajob | The New Rules of Getting Your Jobs to Show Up on Google
- 2. TODAY’S PRESENTER Ken Shafer Senior SEO Business Manager Google Jobs Expert
- 4. 4 46% of all U.S. employers say they face talent shortages
- 5. Poll Question #1 What’s your biggest hiring challenge?
- 6. 6 Hiring challenges Results from Snagajob’s 2017 Hiring Survey Finding quality candidates is the #1 hiring challenge for hourly employers Finding quality candidates Identifying best-fit candidates Filling open positions quickly Receiving enough applicants 57% 41% 37% 32%
- 7. What is Google for jobs?
- 8. 8 What it is NOT ... ● A job board ● Applicant tracking tool ● A targeted marketplace ● Employee hiring software ● Proactive job seeker engagement What it IS ... ● A job aggregator ● Applicant sourcing tool ● A universal job search engine ● Powerful job matching algorithm ● Dependent on job seeker search Breakdown What Google’s job search tool is and what it isn’t
- 9. Google Search helps users find jobs more effectively by organizing job postings from across the web into one place.
- 13. Poll Question #2 Are your jobs currently optimized for Google’s job tool?
- 14. 3 Must-Haves to Show Up on Google Optimizing for Google’s job search tool 14 Individual job pages for each job at each location Structured data markup for job postings Indexable XML sitemap that allows for frequent crawls 1 2 3
- 15. Requirements — Individual Job Pages Optimizing for Google’s job search tool 15 Individual job pages for each job at each location 1
- 16. Requirements — Structured Data Markup Optimizing for Google’s job search tool 16 Job title Structured data markup for job postings 2 Job description Job location Hiring organization Date posted
- 17. Optional Fields — Structured Data Markup Optimizing for Google’s job search tool 17 Base salary Structured data markup for job postings 2 Employment type Industry Skills Responsibilities
- 18. Optional Fields Cont.’d — Structured Data Markup Optimizing for Google’s job search tool 18 Structured data markup for job postings 2 Work hours Qualifications Education requirements Experience requirements Valid through*
- 19. 19 Top factors when considering a job What’s most important to hourly job seekers 01 Pay 02 Location 03 Hours 04 Culture 05 Growth
- 20. 20 How structured data pulls into Google jobs Google jobs recommendations Date posted Location/distance Employment status Base salary Requirements Responsibilities Qualifications
- 21. Requirements — Indexable XML Sitemap Optimizing for Google’s job search tool 21 Indexable XML sitemap that allows for frequent crawls 3 Keep Google updated Make sure you’re keeping Google informed anytime you add, change or remove one of your job postings.
- 23. 23 46% Snagajob also drives traffic from other sources, such as: Mobile app Other sites Email alerts of Snagajob job seeker traffic comes from organic search
- 24. 24 8% of Snagajob job seeker traffic coming from Google jobs widget
- 25. 25 8% Increase in completed applications on desktop 22% Increase in completed applications on mobile Increases in completed applications Impacts of Google jobs
- 26. Poll Question #3 Which job sites are you currently posting jobs to?
- 27. 27 Optimized Job Sites + Postings Easy ways to optimize for Google jobs
- 28. 28 Optimized Careers Pages Easy ways to optimize for Google jobs
- 29. Q&A
- 30. Activity ID: 322704 Credit Hours Awarded: 1 (HR General) Activity ID: 17-7R4FT Professional Development Credits (PDCs): 1 SAVE THE DATE Successful Back to School Hiring Strategies Wednesday, July 12 at 11:30am ET