Snap: 10 creative business designs and what you can learn from them
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The document outlines ten innovative business design strategies that enhance customer engagement and brand messaging. Examples include IBM's interactive direct mail, Oreo's timely social media response, and Taco Bell's creative QR code usage. Each design approach emphasizes the importance of creativity, customer involvement, and clear communication in successful business marketing.
Snap: 10 creative business designs and what you can learn from them
- 1. Top 10 creative business designs AND WHAT YOU CAN LEARN FROM THEM.
- 2. 2 BEFORE YOU HIT SEND ON THAT NEWSLETTER TEMPLATE, PRINT YOUR NEXT STOCK-STANDARD AD, OR GO LIVE WITH THAT BASIC WEBSITE DESIGN, TAKE SOME INSPIRATION FROM THESE CREATIVE BUSINESS DESIGNS AND THE LESSONS BEHIND EACH ONE’S SUCCESS.
- 3. 1 3 ENCOURAGE INTERACTION Make your message memorable and fun by involving customers in the creation processes. This will leave people intrigued and ensure your mail doesn’t wind up in the bin.
- 4. In 2012, IBM engaged its database with a direct mail send-out that included a packet of sand and a piece of paper marked with invisible gum. Recipients were encouraged to pour the sand on the paper, which stuck to it in places, revealing the message: ‘IBM Opens in Qatar’.
- 5. In 2012, IBM engaged its database with a direct mail send-out that included a packet of sand and a piece of paper marked with invisible gum. Recipients were encouraged to pour the sand on the paper, which stuck to it in places, revealing the message: ‘IBM Opens in Qatar’.
- 6. 2 4 GIVE CUSTOMERS THAT WARM, FUZZY FEELING Use ideas that are associated with fond childhood memories and transform them into an engaging concept.
- 7. Playing on the face flip-book concept that is popular with children, the homepage on the website of casting agency Edita’s Casting features a montage of faces from its database of “actors, dancers, interesting and beautiful people, seniors and children”.
- 8. Playing on the face flip-book concept that is popular with children, the homepage on the website of casting agency Edita’s Casting features a montage of faces from its database of “actors, dancers, interesting and beautiful people, seniors and children”.
- 9. 3 5 LET THE RESULTS DO THE TALKING Be creative about how you communicate the results your products and services deliver. After all, it’s results that your customers care about.
- 10. To stand out from the pack of brightly coloured, lose-weight-fast messages in the fitness industry, trainer Zohra Mouhetta used business cards with a tearable stomach to effectively demonstrate what training will do for your body.
- 11. To stand out from the pack of brightly coloured, lose-weight-fast messages in the fitness industry, trainer Zohra Mouhetta used business cards with a tearable stomach to effectively demonstrate what training will do for your body.
- 12. 4 6 TIMELINESS IS NEXT TO GODLINESS When implementing social media campaigns, a nimble team, with a finger on the pulse of your industry, will get you far.
- 13. In 2013, Oreo out-did all the Super Bowl ads with one tweet. When the power went out in the Superdome, Oreo tweeted its image with the caption, ‘You can still dunk in the dark’, which attracted more than 10,000 retweets in just one hour.
- 14. In 2013, Oreo out-did all the Super Bowl ads with one tweet. When the power went out in the Superdome, Oreo tweeted its image with the caption, ‘You can still dunk in the dark’, which attracted more than 10,000 retweets in just one hour.
- 15. 5 7 THINK OUTSIDE THE BOX More often than not, a standard design can be adapted to create something that is visually appealing and serves a function.
- 16. Taco Bell got creative with QR codes for its products by creating codes made from lemons and avocados. This communicated its flavour message and encouraged people to scan.
- 17. Taco Bell got creative with QR codes for its products by creating codes made from lemons and avocados. This communicated its flavour message and encouraged people to scan.
- 18. 6 8 UTILISE WHITE SPACE Stop giving your clients and customers cluttered options and let important messages breathe.
- 19. Neiman Marcus decided on a minimal design to let subscribers know about its last minute sale, and communicated the most important thing – the time – with a sleek clock design.
- 20. Neiman Marcus decided on a minimal design to let subscribers know about its last minute sale, and communicated the most important thing – the time – with a sleek clock design.
- 21. 7 9 LESSON TURN THE ORDINARY INTO SOMETHING EXTRAORDINARY Use objects that are familiar to those in your industry in the design of your promotional material. This is also a great way to quickly personalise your message.
- 22. Expedia took a well-known travel object, barcoded luggage tags, to create a social media competition where customers could use them to design a series of funny and relatable messages.
- 23. Expedia took a well-known travel object, barcoded luggage tags, to create a social media competition where customers could use them to design a series of funny and relatable messages.
- 24. 8 10 ASSUME YOUR AUDIENCE IS INTELLIGENT By now, we all know sugar-free is probably healthier than sugar, so Chupa Chups cleverly bypassed the obvious approach and injected some humour.
- 25. Chupa Chups ditched the obvious health-focused message when it showed off this product with a trail of ants that clearly want nothing to do with the sugar-free pop.
- 26. Chupa Chups ditched the obvious health-focused message when it showed off this product with a trail of ants that clearly want nothing to do with the sugar-free pop.
- 27. 9 CHANGE PERCEPTIONS By using long-established narratives and concepts, and giving them a different meaning, your brand has the opportunity to say a lot using design and images alone.
- 28. Pedigree decided on a different approach for its animal adoption campaign and made the benefits for people the main focus. It took this powerful series of outdoor ads to communicate the benefit of adopting a pet by taking well-known visual motifs and adding one crucial element that changes the picture completely.
- 29. Pedigree decided on a different approach for its animal adoption campaign and made the benefits for people the main focus. It took this powerful series of outdoor ads to communicate the benefit of adopting a pet by taking well-known visual motifs and adding one crucial element that changes the picture completely.
- 30. 10 HAVE FUN WITH YOUR CUSTOMERS Guinness focused on customer retention and attraction with this clever campaign that resulted in customers talking loudly about their drink of choice on social media.
- 31. Guinness took the standard QR code to another level when it designed one that only worked on a glassful of Guinness. Once drinkers had their glass filled, they could scan the code to download exclusive content or broadcast social messages.
- 32. Guinness took the standard QR code to another level when it designed one that only worked on a glassful of Guinness. Once drinkers had their glass filled, they could scan the code to download exclusive content or broadcast social messages.
- 33. Contact your local Snap Centre to discuss how we can help your business produce creative designs.