Snibble introduction - january 2021
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Snibble is a new short-form video platform focused on Generation Z that combines premium video content with social features. It is the first platform dedicated to the types of short videos and social experience that Gen Z prefers. Snibble has grown rapidly to over 430,000 users in the US and is launching on Android. It has a unique value proposition and intellectual property focused on premium social video that could disrupt existing video platforms. The company is now seeking to commercialize the platform and grow revenue streams from advertising, in-app purchases, and strategic partnerships.
Snibble introduction - january 2021
- 1. THE BREAKTHROUGH GEN Z VIDEO PLATFORM January 2021
- 2. SNIBBLE IS THE FIRST PLATFORM TO COMBINE PREMIUM, SHORT-FORM A DISRUPTIVE IDEA: VIDEO GEN Z SEEKS, WITH THE SOCIAL FEATURES THEY CRAVE.
- 3. “THE BIGGEST THREAT TO GOOGLE AND FACEBOOK IS GEN Z, WHO ARE KEEN TO SHAKE UP THE SYSTEM.” Ad Week
- 4. WHAT MATTERS TO GEN Z • BITE-SIZED INFO SOCIAL VISUALS (VIDEO) INSTANT GRATIFICATION INCLUSIVENESS HUMAN DIVERSITY FAIRNESS CONNECTIONS (FRIENDS) SELF PROGRESSION MOBILE FIRST TRUTH AUTHENTICITY CNN Newsource
- 5. CONTENT IS NO LONGER KING. For GenZ, the sharing of content and the conversation around the content is as important a part of the entertainment as the content itself.
- 6. WHO ARE GEN Z? Okay Boomer. 56-74 years old Gen X Slackers 40-55 years old Annoying Millennials 26-40 years old • 16-25 years old • At 86.4 million Gen Zers are the largest demographic in the U.S. • Don’t know what life was like before the mobile internet • Huge mobile video consumers. 71% of Gen Z spend more than 3 hours per day watching mobile videos.
- 7. GEN Z IS DIFFERENT THAN MILLENNIALS, OR ANYONE ELSE. 1. Movement away from having lots of followers to a smaller group of real, best friends. 2. Movement towards short-form premium video over User Generated Content.
- 8. SHORT-FORM, PREMIUM VIDEO WINS WITH GEN Z Source: Snap 2020 Gen Z Mobile Video Survey Nine out of the top Ten Genres of Videos Watched by Gen Z on Mobile are Premium 82% Of GenZ say short-form premium content fits best into their day. Of GenZ say they would rather engage with a lot of shorter videos than get immersed in longer video. 70% Of GenZ say full-length TV or video series are too much of a time commitment. 56%
- 9. For GenZ, who connect more often with their friends on-screen than face-to-face, sharing videos is an important connection point, enhancing their friendships. Snap 2020 GenZ Friendship Study
- 10. GEN Z WANTS A SHORT-FORM, PREMIUM SOCIAL VIDEO PLATFORM, FOR THEIR BEST FRIENDS.
- 11. BUT, THERE IS NO PREMIUM SOCIAL VIDEO PLATFORM.
- 13. WITH THE SHORT-FORM PREMIUM CONTENT THAT MATTERS MOST
- 14. Snibble invented the Social Feed. Which would you rather have; recommendatio ns from an anonymous corporate AI, or from your friends? Watch your favourite videos with your friends in Real Time, allowing two or more phones to sync up while watching the same content and commenting to each other in real time. Snibble is the only video platform that lets users have a group chat about content. It’s also the only video platform that lets users send video messages. AND THE SOCIAL EXPERIENCE THEY CRAVE
- 15. SNIBBLE MAKES IT EASIER TO DISCOVER, SHARE AND CREATE CONVERSATIONS ABOUT THE STUFF YOU’RE MOST PASSIONATE.
- 16. DECIDEDLY UNIQUE THEONLY VIDEOPLATFORM DEDICATEDTOSHORT-FORM PREMIUMVIDEO. THEONLYVIDEOPLATFORM THATLETSFRIENDSCURATE THECONTENTTOGETHER. THEONLY PREMIUMVIDEO PLATFORMTHATISALSOA SOCIALPLATFORM. THEONLY VIDEOPLATFORM DEDICATEDTODIVERSE VOICES.
- 17. Increasing conversion rates in the App Store, far above average, show that our marketing is very effective and that we are optimizing as we scale. We’ve not only increased our user base, but our growth rate as well, 85% month over month. Our users are averaging over two sessions per day on the app. Our next release, with enhanced social features and our breakthrough local feed, will increase this engagement even further. Over 430,000 iOS users in the U.S. And growing at over 2,000/day, with Android launching in a couple of weeks. PROVINGITIN THEMARKET
- 18. User Generated Content Premium Content Social Platform Personal Platform OUR BIG, FAT WHITE SPACE
- 19. FIERCELY PROTECTING OUR IP. We already have one provisional patent for our overall platform and are seeking two more for our unique social features and breakthrough connected TV application.
- 20. 1 2 3 Direct to Marketers/Agencies Pre-roll and premium ad products US$20-25CPM REVENUE STREAMS Programmatic Integrations Pre-roll ads US$13-14.00 CPM In-App Purchases Snibble Exclusives Average spend $130-150/year in US
- 21. WE’VE AN ATTRACTIVE PARTNER CONCEPT PROOFOF CONCEPT HIGHGROWTH We’ve built the technology. We proven the concept. We’ve built an audience. We’re building revenue streams. We’ve attracted some of the world’s top content players. We’re attracting global strategic partners. 1 2 3 4 5 6
- 22. LET’S RECAP 1 2 3 4 5 A breakthrough product that is the first to offer Gen Z the short-form premium video they seek more than any other type of video, with the social features that they crave to enhance their friendships. We are past “proof of concept”, nearing 450,000 iOS users in the US alone, and have just released Android, which could double our audience in the very near future. Our concept, UX and features give us unique, protectable IP, creating a completely new category, Premium Social Video, that offers several advantages over other video platforms to users, advertisers and content partners alike. We have a solid business plan to commercialize the platform, growing users and revenue while expanding the concept to other platforms such as Smart TV. We created the audience, content and strategic partnerships that make this a winning proposition.
- 23. Snibble Investor Deck, November 2018 WANT TO KNOW more? Contact: Blair Currie, CEO blair@snibblecorp.com 23