Snickers Real World Project
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Walmart prioritizes low prices over health and nutrition, using prominent promotional displays and deals to draw in customers across all demographics. The store focuses on covering many product categories at low prices in bulk while also appealing to customers' desires for candy, junk food, and nostalgic items through large aisles and displays that help alleviate guilt over such purchases. The goal is providing the best value for the money to attract and retain curious but loyal customers.
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Snickers Real World Project
- 4. Promotional items, like these end of aisle displays, are important & prominent at Walmart. They capture customers before they even have to consider the options. PRICE IS EVERYTHING.
- 5. HEALTH & NUTRITIONare NOT a priority
- 6. real consumers shopat Walmart
- 7. There was no common demographic at Walmart
- 9. They don’t care about their health…
- 10. People buy what their kids want.
- 11. The candy aisle was hugeand divided into sections
- 12. BULK!
- 13. Cover all of the micro-categories
- 14. bite-SIZED
- 15. In general, they were Deal-Driven also
- 16. BANGFORYOURBUCK
- 17. curious butloyal
- 18. calm consumers’ “candy guilt”
- 19. they need an extra push
- 20. nostalgia