Trailer                    Magazine                 Billboard
•Promotes the show or      •Original Masthead to    •Short and snappy
film, encouraging the      the magazine. Creates    slogan
audience to watch it.      brand identity.
                                                    •Image(s)
•Different camera          •Barcode
angles.                                             •Channel Logo (ITV, E4)
                           •Multiple pictures, or
•Diegetic/Non Diegetic                              •Website
                           sometimes just one big
sound used throughout.     picture                  •Information (When it
•Can be very short (10                              starts, channel etc)
                           •Numerous features
seconds) or very long (2                            •Anchoring
minutes).                  •Logo
                                                    •Brand Logo
•Details of show shown.    •Website
For example: When it’s                              •Often colourful and
                           •Anchoring
on, website, Twitter                                memorable
hashtag etc.               •Strapline
                                                    •Easy to read
•Shows exciting parts of   •Buttons
the storylines to draw     •Colour theme
the viewer in and create
an interest.               •Competitions
•Beats match the edits
Soap Opera
•Various camera angles
•Continuous storyline
•Parallel narratives
•Emphasis on realism
•Representation of the
region (Eastenders set
in London)
                            Soap - Codes &
•Catharsis storylines –       Convent i ons
we can relate to
•Little to no makeup
•Lots of conflict between
characters
•Lighting/colour reflects
mood

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Soap Opera basic conventio

  • 1. Trailer Magazine Billboard •Promotes the show or •Original Masthead to •Short and snappy film, encouraging the the magazine. Creates slogan audience to watch it. brand identity. •Image(s) •Different camera •Barcode angles. •Channel Logo (ITV, E4) •Multiple pictures, or •Diegetic/Non Diegetic •Website sometimes just one big sound used throughout. picture •Information (When it •Can be very short (10 starts, channel etc) •Numerous features seconds) or very long (2 •Anchoring minutes). •Logo •Brand Logo •Details of show shown. •Website For example: When it’s •Often colourful and •Anchoring on, website, Twitter memorable hashtag etc. •Strapline •Easy to read •Shows exciting parts of •Buttons the storylines to draw •Colour theme the viewer in and create an interest. •Competitions •Beats match the edits
  • 2. Soap Opera •Various camera angles •Continuous storyline •Parallel narratives •Emphasis on realism •Representation of the region (Eastenders set in London) Soap - Codes & •Catharsis storylines – Convent i ons we can relate to •Little to no makeup •Lots of conflict between characters •Lighting/colour reflects mood