This document discusses building social engines to drive business. It describes components of a social engine including social technology, community building, and social business development. It promotes socializing technology through content management systems, mobile sites, apps, and business cards. It also discusses enriching technology, socializing communities through Facebook, Twitter and blogging, and socializing business through meeting people and giving them memorable media. The overall message is that social media is about strengthening your message and sharing it through various platforms.
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