Social media best practices
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LinkedIn is recommended as the best social media platform for recruitment. The document outlines 10 strategic steps for using social media for recruitment, including setting goals, mastering one platform like LinkedIn, managing online reputation, creating a user experience, listening and engaging, highlighting specific jobs, visually stimulating content, boosting search rankings, preparing for change, and promoting social media efforts. The overall advice is to focus recruitment social media efforts on LinkedIn and use other platforms like Facebook, Twitter, and blogs to support LinkedIn efforts through sharing content and building your professional brand.
Social media best practices
- 1. Social Media - Best Practices for Recruitment
- 2. Why do we think Social Media helps your Recruitment?
- 3. First Strategic Step SET A GOAL
- 4. Second Strategic Step MASTER ONE MEDIUM
- 5. Mastering One Medium Social Media Recruiting Employment Professional Create a Communication Branding Development Community Linkedin is the You can build You can connect Linkedin is one Linkedin Groups original social your co’s profile with your peers in the great tool to provide recruiting & also your the industry. create a possible avenue tool.Wherein you profile.start Discuss with them community.You for can view positing the job the best practices can either create company professional opportunities you are following your co’ alumni communication profiles of active or the problem community or .It’s not the best or passive job what you are niche skill method seekers facing & I can bet community start with you,you can an hot discussion get a great info & then you can indirectly pull active or passive job seekers
- 6. Mastering One Medium Social Media Recruiting Employment Professional Create a Communication Branding Development Community Most of the Facebook page As of now Both your present Great platform to job seeker are great tool for facebook is employees & exchange info are not too employment mainly used to prospect can with employees & comfortable branding.You can connect to with easily also with being post couple of friends & communicate prospects.You can contacted photos or video’s family.But has here about your ask & answer thro’ on your co’ few of us have co’ culture & queries facebook.Yo culture or started work life Balance u can try to interview process use your & from there company drive the traffic to page for your career page communicati on
- 7. Mastering One Medium Social Media Recruiting Employment Professional Create a Communication Branding Development Community We need to We can use When we start Here the With regards to follow highly twitter to share following our communication communication influential links to our videos peers & thought are very real time we are not very people or or blogs.But not a full leaders of dependent. sure,how many potential great tool for Industry,give us ppl really candidates & employment access to understand how generate ref branding information & twitter works.The or build helps us to build information can relationship. relationship with be shared publicly Which in them turn helps you from doing cold calling
- 8. Mastering One Medium Social Media Recruiting Employment Professional Create a Communication Branding Development Community When you This platform can Blogging is one of Lot of interaction Blogs are the company’s are posting be used at its the great tool to can happen in newsletters.You can publish jobs on your best.We can use share blogs.Where in we employee recognisation corporate our current knowledge,which can give a news/photos. blogs,try to employees to in turn helps you community give as much speak about their to build your wherein your info as career growth or personal brand in current possible to work life in your the industry by employees can the co’ connecting to your community with candidates peers in the your potential about the industry employees. requirement & the contact person,if they are interested.Re gular
- 9. Mastering One Medium Social Media Recruiting Employment Professional Create a Communication Branding Development Community Using a You can share Here you can find The opportunity of Video,You video of events lot of training communication is can tell your which happened videos on very limited. As potential in the co’ & about professionals.But the viewers can candidate the job the same info you comment about the opportunity can get someelse interview easily process or the life @ work.Waste to time,if you try to use it for sourcing
- 10. Third Strategic Step MANAGE ONLINE REPUTATION
- 11. Fourth Strategic Step CREATE A USER EXPERIENCE In Social Media ,People want to interact with Humans not with logos or buildings
- 12. Fifth Strategic Step LISTEN,LEARN & ENGAGE
- 13. Sixth Strategic Step Highlight Specific Jobs Help candidates understand why the job might be the right opportunity.
- 14. Seventh Strategic Step VISUALLY STIMULATE You want your company to stand out and interesting multimedia content is the best way to get attention.
- 15. Eighth Strategic Step BOOST YOUR RANKING Search engines weight search results based on the number of visitors to a site.
- 16. Ninth Strategic Step PREPARE TO CHANGE
- 18. Thank you Reach me @ bharathiv@hiremapitconsultants.com Linkedin Bharathi Raj Twitter/Facebook bharathi.raj