Social Media - Finding and Maximizing the Right Channel(s) For Your Business

“In today’s society where technology is changing
at the speed of light, social media has become an
essential part of business success. With so many
different social media platforms, it’s become
increasingly difficult to know which one(s)
will work for your business.”
Heidi Richards Mooney

Tonight’s Hashtag
#SM4Biz2016

How to Choose Which
Social Media Channels
are Right for
Your Business

IN THIS SESSION
We will Discuss:
How to decide which channel(s) to participate in, and what to
share on your best platform
How to Promote Your Social Media Channel to Find
and Increase Your Audience/Prospects
How to Use Social Media to Become the Go-to Expert
in Your Industry, Where Everybody Knows Your Name
BONUS: Tools and Apps to Maximize Your Time and effort
on each channel

5 Questions to ask when deciding which
channel(s) to participate in
1. Where is your Target Customer/Client spending time?
2. Where does the Competition Hang-out?
3. What are the Unique Attributes of the Channel?
4. Is there an Untapped Opportunity?
5. How many Channels can you do Well, Consistently?

Question???
How many people access
social networks via their
mobile device?

40%
As of 6/15 (source: PewInternet.org)

Number of Active Social Media Users - USA
Source: we are social by SmartInsights.com

Social Media Users BY AGE - USA

Top Active Social Platforms

ECOMMERCE BY DEVICE

Question???
How much money does
Facebook generate per user
in ad revenue?

Facebooks ad business now
generates $9.86 for every
user in the US
As of 11/15 (source: Business Insider)

FACEBOOK By the Numbers
 Average Age Range of Users: 25-45 years old
 Gender of Users: 60% female, 40% male
 Average Annual Income: $69,000
 33.8% of U.S. internet users clicked a Facebook like button on blog posts they enjoyed
 Facebook has 2.5 million advertisers and 50 million small businesses
 500 million people use EVENTS each month
 1.44 billion monthly active users
 There are over 100 million hours of daily video watch time uploaded/shared
Sources: TechCrunch and DMR Stats

FACEBOOK Unique Attributes
 Primary Purpose: Builds brand loyalty and reputation. Establishes
your business as an authority through interesting content and
informational posts.
 Reaches a variety of segments of an audience with one post
 Offers opportunity to create ads to drive traffic to your website/blog

How They Use it
To stay on top of Family news
To Build Relationships,
Show off Company Culture
Connect Thru Video
Showcase Communities/ Properties
Success Stories/Images
Share Horror Stories & How they Help
Share Hero Stories/Showcase
Volunteers/Events
WHO USES IT
Everyone and their Grandmother…..
Brands...
Entertainment...
Real Estate...
Weight Loss...
Computer Repair/IT Professionals...
Nonprofits...

https://www.facebook.com/facebookmedia/

Jeanine Blackwell is a best-selling author, course creation expert and named
one of the "Top 40 Business Coaches In the World" by Leadership Excellence

https://www.postplanner.com/

Question???
Your Profile is 13 times more
viewed when you have what
listed on your profile?

LinkedIn By the Numbers
 Average Age of Users: 37.6 years
 Gender of Users: 56% Male 44% Female
 Average Annual income: $83,000 (compared to FB $69K)
 89% of all recruiters have recruited someone through LinkedIn (there are 94% of recruiters on LinkedIn
compared to 36% of Job seekers)
 Users spend an average of 17 minutes a month on LinkedIn
 People with the title CEO have an average 930 connections
 13% of LinkedIn Users do not have a Facebook account
 Total Number of LinkedIn Users 414 million
 41% of Millionaires use Linkedin
Sources: TechCrunch and DMR Stats

LinkedIn Unique Attributes
 Primary Purpose: Business to Business marketing. It’s a place where
another business owner can recommend your services to others, having
worked with you in the past.
 LinkedIn is the largest professional network on the Internet
 Can organize connections by tags

How They Use it
To Find Qualified Candidates
Attract Business Relationships,
Generate New Leads, Increase
Visibility, Top of Mind Awareness
Build Credibility, Find New
Opportunities, Build Credibility
Showcase skills, find work
WHO USES IT
Recruiters
Businesses
Professionals
Freelancers
# listed industry - Art & Design

What Weave APP Does
 Easily find people to network with based upon shared interests
 Weave shows you professionals near you that you might want to
know. You can anonymously like or pass on them.
 If they also want to meet you, Weave makes an introduction

CONNECTED APP
For iphone and soon to be available on android

What Connected APP Does
 Displays news such as when a contact changes jobs or celebrates a
work anniversary.
 You can send them a congratulatory message, like the update, or
message them privately
 browse new potential connections and add them to your network

Question???
What is the most retweeted
TWEET?

Bonus Question???
What is the name of the
Iconic symbol for Twitter
(the blue bird)

Larry
(named after Larry Bird of
the Boston Celtics)

TWITTER By the Numbers
 Average Age of Users: 34 years
 Average Annual income: $50,000+ (compared to FB $69K and LinkedIn $83K)
 There are over 60 million Twitter users in US.
 On average 500 million tweets are sent per day
 40% of Twitter users watch and learn as opposed to tweeting
 Twitter supply tweets to the Library of Congress archive on an ongoing basis.

TWITTER Unique Attributes
 Primary Purpose: Shares breaking news and quick updates, promotes new
products, content, or brand contests, collects instant feedback from your
audience.Serves people looking for quick info, company news, and immediate
response to questions about products or events
 Focuses on dialogue creation and starting conversations with customers
 Known for its hashtag (#) communication functionality - #SM4Biz2016

How They Use it
Inform, Update, Showcase
Stay connected with Fans
Share late-breaking news
Customer Service, Special Offers
Political news, information, finding like-
minded issue-oriented people,
voter outreach
Books, new releases, excerpts
Specials
WHO USES IT
Entertainment Industry
Celebrities
Media
Brands
Politicians
Authors
Food Service

https://buffer.com/

Question???
Who is the Top
Google+ Followed Profile?

GOOGLE+ By the Numbers
 Average Age of Users: 28 years
 Average Annual income: $75,000+ (FB $69K, LinkedIn 83K, Twitter 50K)
 540 million active monthly users
 Average time spent on Google+ per visit - about 4 minutes
 Average sales order for a visitor referred from Google+ is $40
 Engineer is the top Occupation listed on Google+ (29%)
 70% of US Brands have a presence on Google+
Sources: StatisticsBrain, Tech Crunch and DMR Stats

GOOGLE+ Unique Attributes
 Primary Purpose: To deliver information, spark discovery and foster conversation
between users scattered all over the world.
 Because it is owned by Google, You increase the odds of getting highly targeted
visitors from Google’s organic search results if you have a Google Plus account
 Google +1’s (social sharing) are one of the most important factors in determining
SEO
 Including social share buttons or a toolbar on your site’s pages can increase content

How They Use it
Share and Link to Content on their
own websites to boost Search
own websites to boost Search
blogs to boost Search
Find others in the same space to
network with, share and
promote ideas
To Get Found Locally
WHO USES IT
Brands
B2B Networkers
Bloggers
Tech and Engineering
Local Companies

Google+ results
for
Heidi Richards Mooney
in 3rd and 7th position
On page one

Google+ results
for
Cassi Eubank
in 8th position
Her own G+ page
came up on page
2 in results.

https://twubs.com/p/register-hashtag

http://www.easypromosapp.com/

Promote Your SOCIAL MEDIA
CHANNELS
 Update Your FB Cover photo OFTEN
 Create ADS on FB
 Ask Others to Share Your Channels - Offer Rewards
 Practice Cross-Channel Promotion
 Include in all your Marketing, Email Newsletter, Print Material, Email
 Place Social Media Links on Your Website
 Speak, Sponsor an Event
 Create a Custom #Hashtag and USE IT!

Analyzing and Maximizing Social
Visit each channel
Join Groups
Watch the Activity (lurk)
Take notes
Comment
Share your “stuff”
Measure Engagement
Go Mobile

“Just because a social network exists,
doesn’t mean you must be there.
Choose the channels where you can maximize your
time and effort for greatest return on investment
(i.e. The most impact and engagement).”
- Heidi Richards Mooney

Only $47 when you sign up today (Regular price $247)
Six 60 to 90 minute Modules include: Branding, Time Management,
Content Creation, Building a Tribe and Hacks for Top 6 Sites
Certificate of Completion
www.StandOutOnlineClub.com
Fill out Form TODAY!

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Social Media - Finding and Maximizing the Right Channel(s) For Your Business