Social Media for Advisors: Use Storytelling to Create Content
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The document discusses the importance of storytelling in communication and marketing, emphasizing that stories activate various parts of the brain, enhancing engagement and memory. It suggests that effective brand stories should resonate with customers and evoke emotions, ultimately building a connection and loyalty. The document also points out that every customer interaction offers a chance to narrate the brand's story.
Social Media for Advisors: Use Storytelling to Create Content
- 1. © ShoeFitts Marketing, Inc. All rights reserved. Sheri Fitts ShoeFitts Marketing, Inc. Use Storytelling to Create Content @missfitts
- 2. © ShoeFitts Marketing, Inc. All rights reserved. Source: orartswatch.org, photo credit: Angie Moore
- 3. © ShoeFitts Marketing, Inc. All rights reserved. Since the first cave paintings were discovered, telling stories has been one of our most fundamental communication methods.
- 4. © ShoeFitts Marketing, Inc. All rights reserved. Today’s Purpose • A short review: tell me a story. • Your brain on stories. • Storytelling via social media. Thank you!
- 5. © ShoeFitts Marketing, Inc. All rights reserved. Meet aBoo! (#TBT)
- 6. © ShoeFitts Marketing, Inc. All rights reserved. Eight year old, 116 lbs, Little Girl Newfie: aBoo!
- 7. © ShoeFitts Marketing, Inc. All rights reserved. Do you tell your life in bullets?
- 8. © ShoeFitts Marketing, Inc. All rights reserved.
- 9. © ShoeFitts Marketing, Inc. All rights reserved. We’re wired for stories… Source: Uri Hasson, Princeton University A story is the only way to activate parts in the brain so that a listener turns the story into their own idea and experience.
- 10. © ShoeFitts Marketing, Inc. All rights reserved. 10 NEURAL COUPLING: A story activates parts in the brain that allows the listener to turn the story into their own ideas and experiences. MIRRORING: Listeners will not only experience the similar brain activity to each other, but also to the speaker. DOPAMINE: The brain releases dopamine into the system when it experiences an emotionally-charged event—making it easier to remember the concepts with greater accuracy. CORTEX ACTIVITY: When processing facts – two areas of the brain are engaged. A well-told story can engage many more areas including the motor cortex, sensory cortex and parts of the frontal cortex. Source: http://socialtimes.com/files/2014/06/onespotscience.jpg More About Your Brain on Stories
- 11. © ShoeFitts Marketing, Inc. All rights reserved. Once upon a time…
- 12. © ShoeFitts Marketing, Inc. All rights reserved.© ShoeFitts Marketing, Inc. All rights reserved. “It’s a very visceral feeling. … You’re one with this person who’s speaking, and their voice holds you.” ~ Dave Isay, StoryCorps
- 13. © ShoeFitts Marketing, Inc. All rights reserved. Source: BufferSocial, Power of Story • The post with the narrative intro had nearly 300% more people scroll all the way to the bottom. • Average time on page was more than five times higher.
- 14. © ShoeFitts Marketing, Inc. All rights reserved. Start at the Finish Line Portland’s PDX Adult Soapbox Derby, around since 1997, features a brave group of racers willing to face speeds of up to 45 miles per hour, enclosed in a tiny vessel. Prizes and bragging rights are awarded for categories such as Best In Show, Lifetime Achievement, Best Engineering, Crowd Favorite, Best In Art, Most Original and, you guessed it, Best Crash. But, before a racer even begins to head down the hill they may wish to have a clearly defined strategy. (Who would ever consider careening down a hill with a curve named “Blood Alley” without one?) Image Source: TravelPortland.com
- 15. © ShoeFitts Marketing, Inc. All rights reserved.
- 16. © ShoeFitts Marketing, Inc. All rights reserved.
- 17. © ShoeFitts Marketing, Inc. All rights reserved.© ShoeFitts Marketing, Inc. All rights reserved.
- 18. © ShoeFitts Marketing, Inc. All rights reserved. Great brand stories • start with the customer’s story • appeal to the heart (not the head) • make people to feel like they belong • give people something to believe in Source: The Story of Telling
- 19. © ShoeFitts Marketing, Inc. All rights reserved.
- 20. © ShoeFitts Marketing, Inc. All rights reserved.
- 21. © ShoeFitts Marketing, Inc. All rights reserved.
- 22. © ShoeFitts Marketing, Inc. All rights reserved.
- 23. © ShoeFitts Marketing, Inc. All rights reserved.
- 24. © ShoeFitts Marketing, Inc. All rights reserved.© ShoeFitts Marketing, Inc. All rights reserved. “Use every customer point of contact to weave stories about who you are and what your brand stands for.” - Gary Vaynerchuk
- 25. © ShoeFitts Marketing, Inc. All rights reserved.
- 26. © ShoeFitts Marketing, Inc. All rights reserved.© ShoeFitts Marketing, Inc. All rights reserved. Your brand tells your story phone social media interactions with customers Written content office environment website design logo branded collateral note paper advertising Employee dress
- 27. © ShoeFitts Marketing, Inc. All rights reserved.
- 28. © ShoeFitts Marketing, Inc. All rights reserved.
- 29. © ShoeFitts Marketing, Inc. All rights reserved.Photo sources: The Guardian, Financial Post, Daily Herald, The Buckeye Dispatch
- 30. © ShoeFitts Marketing, Inc. All rights reserved.© ShoeFitts Marketing, Inc. All rights reserved. it’s not business it’s personal
- 31. © ShoeFitts Marketing, Inc. All rights reserved.
- 32. © ShoeFitts Marketing, Inc. All rights reserved. TheMoth.org
- 33. © ShoeFitts Marketing, Inc. All rights reserved. No sale without the story… no knockout without the setup.
- 34. © ShoeFitts Marketing, Inc. All rights reserved. ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?
- 35. © ShoeFitts Marketing, Inc. All rights reserved. www.smarsh.com/whitepapers/financial-advisors-guide-social-media-strategy-policy/
- 36. © ShoeFitts Marketing, Inc. All rights reserved. 100 Tips for Social Media Success www.shoefitts.com
- 37. © ShoeFitts Marketing, Inc. All rights reserved. Sheri Fitts www.shoefitts.com www.linkedin.com/in/sherifitts @missfitts www.facebook.com/shoefitts www.advisortweets.com/blog