Social Media For Public Libraries: Basics and Beyond
- 1. Social Media for Public Libraries: Basics & BeyondPresented byElise C. Cole, Teen Services Librarian & AskUs Coordinator
- 2. Social Media for Public LibrariesAgenda:Social Media versus Social NetworkingBlogs and Wikis and Facebook and Twitter and…OH MY!How NOT to mess up social media @ your libraryTM(The Dos as well as the Don’ts)New Techologies, Tracking Trends & Other Inspirations
- 3. Social Media for Public LibrariesSocial Networking
- 4. Social Media for Public LibrariesSocial Media:“Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.”“Social media may have been integral to the Arab revolutions and revolts of 2011. As one Cairo activist succinctly put it,’Weuse Facebook to schedule the protests, Twitter to coordinate, and YouTube to tell the world.’"http://en.wikipedia.org/wiki/Social_media
- 5. Social Media for Public LibrariesSocial Networking:“A social networking service is an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people, e.g., who share interests and/or activities. A social network service essentially consists of a representation of each user (often a profile), his/her social links, and a variety of additional services. Most social network services are web based and provide means for users to interact over the internet, such as e-mail and instant messaging.”http://en.wikipedia.org/wiki/Social_network_service
- 6. Social Media for Public Librarieshttp://www.tagcloud-generator.com/
- 7. Social Media for Public LibrariesBlogs in Plain Englishhttp://www.youtube.com/watch?v=NN2I1pWXjXI
- 10. Social Media for Public LibrariesWikis in Plain Englishhttp://www.youtube.com/watch?v=-dnL00TdmLY
- 13. Social Media for Public LibrariesSocial Bookmarking
- 16. Social Media for Public LibrariesSocial Catalogues:Oakville Public Library& Bibliocommons
- 19. Social Media for Public Librarieshttp://www.flickr.com/ & http://www.youtube.com/
- 22. Social Media for Public Libraries"Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise it's not better." -- AvinashKaushik, Google's analytics evangelist.Some Dos and Don’ts of Social Media
- 23. Social Media for Public LibrariesDO know your communityDON’T jump on the “Everyone else is doing it” bandwagonDO set goals and ensure SM is part of a planDON’T assume it’ll fit into a regular work weekDO fill in all of the profile information on your Twitter and Facebook accounts
- 24. Social Media for Public LibrariesDON’T let one person do all the work – Cross trainDO put your content where your users areDON’T assume Social Media will fix a problemDO let ALL staff play with & use Social Media to network-buildDON’T forget to Evaluate!
- 31. Social Media for Public LibrariesNew Techologies:mobile technologies including iPad apps
- 33. Seattle Public Library Mobile: http://itunes.apple.com/us/app/spl-mobile/id364019201?mt=8
- 35. 10 Ways Social Media Will Change in 2011
- 36. “5. The next big Online Social Network will not be a network at all.”
- 37. In the coming year we will see the rise of dynamic, engaging, easy-to-use community platforms and applications like Diaspora, Path and Looppa* that will better mimic and facilitate the innate way people seek to manage relationships.http://www.readwriteweb.com/archives/10_ways_social_media_will_change_in_2011p2.php
- 39. Social Media for Public LibrariesTracking Trends & Other Inspirations Google searches & alerts for Social Media and business
- 41. Scanning magazines and newspapers
- 42. Blogs of well known librarians who follow social media trends: Stephen Abram, Michael Stephens, Meredith Farkas, Laura Solomon, etc. Use RSS feeds to follow.http://smallbiztrends.com/2011/01/which-social-media-site-most-beneficial%E2%80%99.html
- 43. Social Media for Public LibrariesOther Inspirations:Point of purchase magazine displays
- 44. Imitation is the sincerest form of flattery
- 45. YALSA’s Teens & Social Networking in School & Public Libraries: A Toolkit for Librarians & Library Workershttp://www.ala.org/ala/mgrps/divs/yalsa/profdev/sn_toolkit11.pdf
- 46. Social Media for Public LibrariesThank you!Any questions?Contact: ecole@oakville.caElise C Cole on LinkedInhttp://www.slideshare.net/craighen