Social Media Usage, Case Studies And Frame
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The document discusses social media usage and case studies in the UK. It provides statistics on top social media platforms and countries, Facebook and YouTube usage facts, and case studies on how organizations like Liverpool FC and WRC have successfully used platforms like Facebook, YouTube and Twitter to engage audiences, drive traffic to their websites, and monetize their social media presence. The document also discusses concepts like social CRM and how a multi-platform social media strategy that incorporates listening, responding, influencing and collaborating can help organizations extract value from social communities.
Social Media Usage, Case Studies And Frame
- 1. Social Media Usage, Case studies and Frame works in UKPresentation byNilesh Deshmukhwww.voxturmedia.com
- 2. Top 5 Social Media User Countries www.voxturmedia.com
- 3. Popular Social Media Platforms UKSource : Tech Crunchies, 2009www.voxturmedia.com
- 4. UK Spend on Social MediaSource : Tech Crunchies, 2009www.voxturmedia.com
- 7. City/Town wise Facebook users in UKSource : Hitwisewww.voxturmedia.com
- 8. Facebook Success StoryBranding Opportunitywww.voxturmedia.com
- 9. Facebook – LFC Case StudyInformation and engagementwww.voxturmedia.com
- 10. Facebook – LFC Case StudyMonetizing Social Network COA- drive traffic to the main website shopping pagewww.voxturmedia.com
- 12. Top 10 Video sites in UK1. You Tube.com2. You Tube UK3. BBC iPlayer4. MySpace TV5. Google Video6. Google Video UK7. Daily Motion8. MetaCafe9. Vuze10. Tudouwww.voxturmedia.com
- 13. Global Video Platform Usagewww.voxturmedia.com
- 14. You Tube – Success StoryWRC – Personalised YouTube page with videos, chat and comment sectionCOA – Drive traffic to their Twitter and Facebook and WRC Official site.www.voxturmedia.com
- 16. Twitter Growth4-5 million users5 K – 10 K daily new sign ups10 sports communities in top 150 followers list of TwitterUK Based successful Twitterers include Brawn GP, Liverpool FC and Darren Bent – after his David Levy rant on Twitter.www.voxturmedia.com
- 17. Darren Bent – Case Study19,346 followersBranding opp for Umbro on TwitterHis comment on twitter during his transfer sparked a list of followers/fanswww.voxturmedia.com
- 18. Online Behaviour of Twitter Users vs Other Social Networkerswww.voxturmedia.com
- 19. Blog videos – Micro BlogsTop Five Countries (with bloggers embedding videos)1. USA2. Brazil3. Spain4. UK5. CanadaTop Five Cities (with bloggers embedding videos)1. New York2. Sao Paulo3. London4. Madrid5. Pariswww.voxturmedia.com
- 20. Multi platform Social Media strategy – WRC Case studywww.voxturmedia.com
- 21. WRC - FacebookFan InteractionPicture sharingVideosEvent InformationComments and conversationwww.voxturmedia.com
- 23. WRC - TwitterReciprocal follow strategyMeasureable link startegyCOA – Drive traffic, information distributionwww.voxturmedia.com
- 25. Monetizing Methods for Social Networkswww.voxturmedia.com
- 26. Traditional CRMData DrivenProcess CentricEnterprise focusedSocial CRM – New Frontier in BusinessSocial CRMContent CentricConversation CentricPeople/ Community focusedSocial CRM helps organizations to connect to the communities and delivers better customer service, increased brand awareness and generates leads for sales.Social Networks Social WebDigital ChannelsSource : Cognizant Technologieswww.voxturmedia.com
- 27. ProspectGenerationListenExtract Valueand Build TrustRespondCampaignsSalesForceProfilingSocial Media Frame workInfluenceCallPlanningChannel & CommunityIntegrationEnableFunctional AreasValue Creation through ConservationsMarketingCommunityInteractionServiceCommunityCollaborationCommunity CreationCollaborationContentSyndicationEmployee CollaborationSalesBrandingSource : Cognizant Technologieswww.voxturmedia.com