Social networking 06-10-2010
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This document discusses how communication methods are changing from one-way to two-way through various social media and networking platforms. It emphasizes engaging with others through these platforms to build relationships and make connections by sharing ideas, opinions, information and participating in discussions. It provides guidance on best practices for using different social media tools effectively as well as what to avoid.
Social networking 06-10-2010
- 2. Past – One-Way Television Magazines/ Newspapers Radio Billboards Websites Future – Two-Way Feedback Critique Complaints Suggestions Ideas
- 5. Conversation Interactive Two-Way Build Relationships Create Connections Sharing Ideas Thoughts Opinions Resources News Information
- 7. State the purpose of teamwork and objectives of this presentation
- 8. Weblogs/Blogs WSJ Health Blog ( http://blogs.wsj.com/health/ ) The Healthcare Blog ( http://www.thehealthcareblog.com/ ) Health Care Policy and Marketplace Review ( http://healthpolicyandmarket.blogspot.com ) Recruiting Blogs ( http://www.recruitingblogs.com/ ) Microblogs Twitter ( http://twitter.com/ ) Yammer ( https://www.yammer.com/sutterhealth.org ) Ning ( http://www.ning.com/ )
- 9. Community Sites Facebook LinkedIn MySpace Yelp FourSquare Blippy Flickr Picassa Etc.
- 10. Weblogs/Blogs Two-way editorial – Author posts an article/op-ed/information/etc. Starts a Conversation Readers can comment back Authors can respond Authors/Administrators can moderate comments
- 11. Microblogs Limited space on posting (140+ characters) Twitter Yammer Ning Followers Post Ideas Places You’re Visiting Ask for Help or Advice Quickly Connect with Resources You Wouldn’t Have Access to Otherwise
- 12. Community Sites You decide who has access Post different items Pictures Reviews Opinions Discussion Games & “Prizes” Connect with: Friends Family Colleagues
- 14. Listen Engage Social Content Generate Buzz Movement with Multi Channels
- 15. Listen Engage Social Content Generate Buzz Movement with Multi Channels
- 16. DO Develop a Plan Why Use Any Particular Tool? Who is Your Audience? How Will They Use the Information You Post? How Often Will You Update/Interact? What Will Your Style Be? Freeform Specific Information Quotes Scheduled Posts/Tweets Does your Plan Adhere to the Corp. Social Networking Policy?
- 17. DON’T Over Promote Your Business or Cause Brag Only About Yourself Talk Only About Your Business Post ONLY Your Own Links
- 18. DO Update Regularly Pay Attention to What Others Are Saying & Respond Set Up a Schedule & Stick To It Like or Retweet Frequently Participate in Events Follow Friday Join Groups Fan Pages Promote Others Events & Successes
- 19. DON’T Plagiarize Posts/Tweets Give Credit to the Author DON’T Start a Relationship by Asking for Something
- 20. DO Be Human - Engage with Others Show Interest in the Posts of Others Comment on Good Events Comment on News Offer Help or Feedback
- 22. DO Ask for Feedback Solicit Opinions on Relevant Topics Ask for Help Thank Others for Comments, Suggestions, or Ideas
- 23. DO Offer Advice Related to Your Topic Resources Tools Tips Contact Information Career Advice Schooling Advice
- 24. DO Remember Social Networking is a Place to Build Relationships Mingle Chat Show Interest Meet the Needs of Others Engage, Engage, Engage!
- 25. DON’T Obsess Over Your Follower/Fan Count NOT About the Numbers IS about the Connections Be of Service to Your Followers/Fans Make Quality Posts/Tweets & Follower/Fan Numbers Will Grow
- 26. Listen Engage Social Content Generate Buzz Movement with Multi Channels
- 27. Corporate Communication Methods are Changing Social Networking is a Two-Way Communication Method There are Many Forums to Participate In – Pick a Few Engage, Engage, Engage
- 28. Twitter: www.Twitter.com/Catherine_Ford Facebook: www.facebook.com/Catherine.Ford.eStudent LinkedIn: www.linkedin.com/in/catherineford Yelp: http://catherineford.yelp.com Personal Blog: www.15minutesaday.info/
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