Social Networking 101
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The document provides an overview of social networking on LinkedIn, discussing what LinkedIn is, its importance and value, key features like profiles, groups, applications, recommendations and polls, and etiquette. It is presented by Matt Forbes from Apex Systems Inc. and Michael Rawlins from Open Solutions Inc.
![Etiquette is important...
Create a credible persona
Private is good, but can send the wrong message
Accept new contacts
Foster new relationships
Be yourself [the digital version]
19](https://image.slidesharecdn.com/socialnetworking101-090617222401-phpapp01/85/Social-Networking-101-19-320.jpg)
Social Networking 101
- 1. Social Networking 101 Communicating in the Digital Age using Linkedin Matt Forbes, Apex Systems Inc. Michael Rawlins, Open Solutions Inc. 1
- 2. Who are we... Matt Forbes Managing Director, Apex Systems Inc. Michael Rawlins Director, Interaction Design, Open Solutions Inc. 2
- 3. 3
- 4. What is LinkedIn? Social Media defined - access to millions of professional contacts 4
- 5. Why Important? It’s not a fad A sharing revolution Many to many communication mindset A read write cultural shift Users are in control 5
- 6. a Persuasive Strategy... Reciprocation Commitment & Consistency Social Proof Authority Liking Scarcity 6
- 7. Number of Users Worldwide 7
- 8. What’s the Value This was me... 100’s of business cards in a shoebox 8
- 9. It’s about your Profile... 9
- 10. and the Applications... Groups Applications 10
- 11. and Recommendations... Your CV online 11
- 12. and about Answers... 12
- 13. Conducting Polls... 13
- 14. Who’s Viewing Your Profile 14
- 15. about Reconnecting... 15
- 16. and Adding Contacts... 16
- 17. and Promoting your Ideas... Slideshare 17
- 18. Finding Opportunities... 18
- 19. Etiquette is important... Create a credible persona Private is good, but can send the wrong message Accept new contacts Foster new relationships Be yourself [the digital version] 19
- 20. questions... 20
- 21. thank you... 21