Social Proof with Content
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This document discusses using social proof and content marketing to reach new audiences. It recommends targeting authority publishers to share your story without direct sales pitches. Creating ongoing educational content that resonates with audiences and keeps conversations going can help get buy-in for content marketing from top executives. Links are provided to examples from Forbes and Dove about how brands use content to be shared by customers.
Social Proof with Content
- 1. SOCIAL PROOF WITH CONTENT KEVIN GIBBONS BLUEGLASS.CO.UK @KEVGIBBO
- 5. Target authority publishers to reach to new audiences
- 7. Share your story, don’t push the sale
- 8. http://www.forbes.com/sites/marketshare/2012/11/27/5-big-brands-confirm-that-content- marketing-is-the-key-to-your-consumer/ Get content marketing buy-in from the top Dan Vinh, VP Global Marketing at Renaissance Hotels:
- 10. Be educational & let your customers sell your story http://realbeautysketches.dove.com/
- 12. Create on-going content which resonates with your audience & keeps the conversation going