Social Stream is the true Second Screen
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1) Social media has become the true "second screen" as people actively engage with social platforms like Facebook and Twitter while watching TV. 2) Marketers can now align their digital and traditional advertising by focusing on TV as the first screen and social media as the second screen. 3) Brands can reach consumers across both screens by tracking discussions on social media about TV shows and serving targeted ads during and after the programs air.
Social Stream is the true Second Screen
- 1. Fresh Digital Group The Social Stream is the true Second Screen We Strategize. We Execute. We Deliver. On All Screens.
- 2. Social is the Second Screen Marketers looking to align digital and traditional only need to worry about two screens. TV is the obvious first one, but the second “screen” marketers need to utilize isn’t a tablet or a mobile device. It’s social advertising. We Strategize. We Execute. We Deliver. On All Screens. 2
- 3. TV Goes Social TV viewing is now a far less passive experience, and the rise in tablet sales and connected mobile devices is making it so people are actively diving into the social stream of Facebook, Twitter, and Google+ during their viewing time, sharing opinions with their friends and followers. We Strategize. We Execute. We Deliver. On All Screens. 3
- 4. Brands Can Go Social With consumers simultaneously engaged in both social and TV, the social second screen opens the door for brand marketers to reach consumers in a way that combines both behaviors. The actual device doesn’t really matter, because consumers use the devices to connect to their social network or application of choice. There are numerous ways marketers can track consumer viewing behavior through social. Twitter updates are public, and it’s relatively easy for marketers to search out hashtags or their program names while a show is airing. Facebook updates are less open, but marketers can still target advertising based on Likes or a friend’s interests. We Strategize. We Execute. We Deliver. On All Screens. 4
- 5. Knowing Who’s Talking About What Reality shows are exploding with product placement. With a dedicated Twitter analysis, the network can easily identify people talking about the program while it airs and serve ads that combine creative for sponsor brands and the show. We Strategize. We Execute. We Deliver. On All Screens. 5
- 6. Reaching the Cord Cutters Thinking about social as the second screen also helps advertisers overcome the problems associated with the rise of DVR usage and cord cutters. Consumers still turn to social networks to discuss the latest episode of Dexter, even if they’re three days behind the show’s original airdate. We Strategize. We Execute. We Deliver. On All Screens. 6
- 7. Going Multi-Screen Advertisers can now effectively buy into a true “multi-screen” approach that hits consumers with relevant content on both social and TV. The added bonus is that the social component has a much larger life span. Fans talk about the programming long after the program ends, which means advertisers (or the network itself) can hit their audience again and again. We Strategize. We Execute. We Deliver. On All Screens. 7
- 8. Fresh Digital Group 111 John St, 2nd Fl. New York, NY 10038 www.freshdigitalgroup.com Fresh Digital Group