Is This the End of Social Media?
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The document discusses the evolution of social media's role in marketing, highlighting how it has shifted from an afterthought to a strategic investment that is integrated across businesses. It emphasizes the importance of measurement and aligning social media efforts with broader business goals. The text also touches on community perspectives regarding the adoption of social media within organizations.
Is This the End of Social Media?
- 1. Is this the end of social media? WCPO’s Social Media Breakfast #2 ✪ 07.24.13
- 2. Raise your hand if social media is your sole focus #9community
- 3. The Social Media Editor is Dead #9community
- 4. Fortune 500 on Social Media #9community Platform Percent of Adoption Twitter 77% Facebook 70% Blog 34%
- 5. Social Media Manager Grows Up
- 7. Social Media Disrupts Silos Content Marketing Email Marketing Display Ads Mobile Marketing Search Marketing #9community
- 8. Social Media Skillset THEN • An afterthought, unplanned cost • Prove worth, get program started • A “digital native” understanding social media, not how it complements marketing • Weak measurement program – if any #9community
- 9. Social Media Skillset NOW • A strategic forethought, an investment • Focused on seamless integration across company • Broader perspective understands how social interacts with the business, and marketing • Measuring against business goals, using social data for non-social application #9community
- 10. Social Media = Invisible
- 11. Group Discussion • Introduce yourself, your role • How are you integrating social media in your company? • Is business adoption of social media low, medium or high? #9community
- 12. Stay Connected @empowermm @phfagency @twiegert @prblog #9community