Software Development Life CyclesPresented byBrenda Reynold.docx

Software Development Life Cycles
Presented by
Brenda Reynolds
In association with
Matt Henwood and the University of Phoenix Systems Analysis
& Development Department
September 13, 2019
We Love Video, Inc.
Welcome to the presentation guys, have a seat anywhere you’d
like and help yourselves to some coffee and pastries. This is my
bribe to you so you like me and pay close attention to the
details I’m about to give you. Your fabulous company has
decided to put a CRM in place for you guys, does anyone know
what that is?
Kelsey: A What?
C.R.M. it’s one of many acronyms people in IT use.
Robin: Something about Customer Management?
Yes, can anyone elaborate?
Jesse: Customer Relationship Management, I used Salesforce at
my last job. I have to tell you guys if this is what they’re doing
for us, you’re going to notice a huge difference in how easy it is
to find what you need on any customer.
Me: Well thank you for making my job a little easier.
<Audience Laughter>
I’ve done this a whole lot, so I already have a CRM in mind,
and yes it will be Salesforce. I love that software for many
many amazing reasons. What I want to educate you guys on
today is the Software Development Life Cycle and of course
there are multiples of those too. I’m going to fill you in on two
SDLC’s, how they work, and why we will be using the one that

we’ll be using. This is important because it involves you and
how you’re going to help us integrate the new CRM into your
every day processes.
1
Waterfall SDLC
See how this water looks like it’s on a mission to rush down
those steps? Keep this in mind while I describe the Waterfall
SDLC, more acronyms, I know. With the waterfall model we
have some typical phases that comprise an entire systems
project. Makes it easy, right? Just follow the waterfall down and
you’ll get to the completed CRM. The reason I say ‘rushing’ is
because the waterfall model is focused on getting the project
done, get the requirements, get it done and get outta there.
On the next slide we’re gonna see what these steps look like,
but does anyone want to take a stab at the first step?
Alyssa: Get the band back together and write down a plan. I
can’t imagine computer nerds do this stuff without first
knowing what the finished product is supposed to look like.
Me: YES! First and foremost we have to Plan. If we don’t have
a plan, what are we building? Not even the best of the best
“computer nerds” should start working on something like this
for a company without a plan.
2
The typical phases that comprise an entire systems project

Agile
SDLC
Who can tell me what these guys are doing?
Robert: PARKOUR!!
Me: Wow, you must like the thrill of being able to do this stuff.
What word would you use to describe someone who has the
ability to do this?
Robert: Adventurous, thrill seeker, well trained
Alyssa: Dare devil
Me: This is awesome! What about flexibility?
Audience: yes, that works, of course, yeah…
<Click>
Remember we’re talking about software and the life cycle of
something we’re building for you guys. So while we’re building
the CRM for you guys, if something changes in the way the
company is run, or if someone thinks of different requirements
that need to be incorporated within the software back from close
to the beginning of the whole system; don’t you want us to be
able to go in and change how we’re developing it?
Audience: Well yeah, that only makes sense, can’t that be done
at the end?
Me: So we don’t want to do something like that at the end
because then we may have to change so much more than say just
adding a wish list for specific customers, or adding a field to
describe what this particular customer tends to gravitate toward
as far as genre, or actor/actress.
The waterfall model leaves no room for changes, it focuses on
getting the plan together, then doing what it takes to get to the
implementation phase with the finished product. This method is
called Agile for a reason. It’s very flexible in nature, changes
are accepted throughout the coding process and the CRM will be
designed in segments to make this easier for the programmers
and also for you guys to be able to see what we’re looking at. If
you can see where the design is going, then you can visualize

what you would do next, or what information you know your
customers either want to know, or what information would help
you to help your customers in the future.
3
Waterfall & Agile
Lets summarize the Waterfall vs. the Agile Software
Development Life Cycles with this visual.
Here is the waterfall method. You see the 4 steps in
development, it’s pretty straight forward. First we discover
what we need and why we need it. Then we plan all the details
of how we put the what and why in to place so it can be used
logically. Now that we have the plan, we build. Its like a bridge,
get some measurements, buy the material and get to work.
Essentially. After the build, we review and practice using it so
we know for sure that it does what we built it to do, and we get
it out to you guys to start using it.
“Waterfall project methodology is a model in which every stage
of a product’s life cycle takes place in sequence. The progress
flows steadily downwards through these phases like a waterfall”
(Kukhnavets. 2016).
Remember how many little circles you see here, just 4 right?
<CLICK>
Now, see the 4 circles again and again and again? With the
Agile methodology, we go through all the same steps, get to
work and complete the phases as we do with the waterfall
method. The difference is that we do this in chunks, present
what we have built and see what needs to be changed, added,
removed or anything else you can come up with. We do this
several times making this methodology flexible, like our
parkour guys.
“Agile software development methodology is the model that

proposes a sequential, linear and iterative approach
(Kukhnavets. 2016).
4
The differences in documentation produced, with an explanation
as to why it would or would not be used
Documentation!
You’ve all heard that no matter what your job is, document,
document, document! There is no better backup to your story, or
your customers claims/wishes/plans etc. than proper
documentation. Code is the same way. What you’re looking at
here is real code written in Java. I imagine Java was named this
because it took a whole lot of it to stay awake to create it.
<Audience Laughing>
See the part at the top with the slash star star? You can see that
the short paragraph is written in English all the way down to the
last star and slash. This is the documentation for the block of
code to follow. You know it’s code when you can no longer
actually read it.
<More audience laughter>
No matter what you always want to document your work as
though you’ve won the lottery and moved to Spain for an early
retirement, and someone new has to be able to come in and take
over your job as if you’ve never left.
Now that you know why documentation is so important, and
what it typically looks like when written for the benefit of the
next programmer, lets see if agile and/or waterfall would or
wouldn’t document.
5

To Document or not to Document?
That is the
?
With the Agile methodology, the documentation is going to look
something like what I showed you on the previous slide. It’ll
either be in the code, or maybe it’s written as a separate
document, but still done in the moment that block of code is
written to keep things simple. “Documenting in parallel with
development makes it easier for engineers to answer questions.
They are still in the thick of development, so they can explain
their work without going into the archives” (Thompson. N.d.)
Ugur Akinci states that ”technical writers learn how to write in
short modular topics rather than long chapters” this is because
“unlike the waterfall model [agile model] does not require the
traditional thick A-to-Z PDF volumes but short descriptions”
instead.
We’ve already decided that documenting is necessary, no matter
what you’re doing especially if someone may one day take over
your job unexpectedly. Unless long term care of your pet rock is
the only thing you have going on in life, someone somewhere is
taking over for you in some aspect. <audience laughter>
I know we’ve touched on this already, so let me ask you this;
when you have a customer on the phone, or in front of you, and
you’re in their account, when do you document? Do you wait
until that customer has called, inquired, waited to make a
decision, called back, asked more questions and eventually
made their purchase and out of their return window? Probably
not. I imagine you note their account when they call in every
time, when they make any type of purchase, you not their wish
list at the time they tell you and you document everything you

can because it helps you help the customer. Even if they’ve
changed their mind later, you still want that documentation that
shows where their thought process came from.
6
Stakeholders
Who are they,
&
how do we handle them?
It’s all about ME!
First, who are the stakeholders that we have to answer to? What
will their concerns be and how do we get around this before
they become concerns.
Well first we define stakeholders as anyone that has a “stake” in
the production of the software. So yes, you are stakeholders for
the CRM we’re creating for you. If you have any concerns, lets
talk after this short-ish presentation.
<audience laughter>
As you can see from the glowing text here, stakeholders know
this phrase well “It’s all about ME” If you remember this,
notice that the word ME is in caps, which means it means
something special. ME stands for Managing Expectations. “The
job of Project Manager, then, is to SET and MANAGE
stakeholder expectations throughout the project. This translates
to defining and defending scope, identifying, analyzing,
planning responses and monitoring and controlling risks,
proactively planning and delivering Quality, etc.” (Baker.
2006). Managing expectation with stakeholders is key, if they
don’t know what’s going on, or if they don’t have their vision
validated, then the project gets dumped.
Rob: So if we’re stakeholders in this project just because we use
it, does that mean that we have a say in the types of information

we collect? Or how the whole process should be implemented
and used as a team vs. individual sales associates?
Me: Yes, yes you do. You see, to us, you’re not “sales people”
per say. You’re the main customer for us because if you don’t
use and love our product, then we’ve failed.
You need to tell us when the project should be done, or at least
collaborate with us on that since you don’t really know what all
goes into the build. You tell us what the CRM needs to provide
to you. Not necessarily what information it needs to collect, but
if you know what the outcome is that you’re looking for, we can
get to the nitty gritty of how to achieve that.
Kelly: But what if we don’t know anything about writing
programs?
Me: That’s actually better than knowing just enough to be
dangerous. For us, if you think you know what the back end
needs to look like, or which applications to run, you’re probably
a YouTube fan and you don’t know enough about enough to
keep this project running smoothly. To be fair, the team we
have building this has a lot of combined experience. A whole
team with multiple years of experience in various platforms and
backgrounds is a lot better at deciding how to reach your
desired results. The part about keeping your expectations high
and keeping you satisfied is about checking in and ensuring that
all your needs are being met, even the ones you think of later.
For example; you know this is for a Customer Relationship
Management system, you know we need to keep a lot of data
and you may even know some of the reports that can be run with
this data. If you think of another report, or another marketing
idea that can be beneficial to your sales team, but you’re
missing one small detail… well too bad because we’re already
in the middle of the build, right?
Cassie: Way to get our hopes up, Mrs. Bren!
Me: Actually, with the Agile methodology once we meet for the
scrum sessions, you just let us know what you need and we’ll
adapt to you. Sometimes the things we do, give you other fresh
ideas. We know that and we’re here to accommodate.

So you expect us to get our deliverables to you in a timely
manner; which we’ll basically give to you so you’re not
expecting miracles. <audience laughter>
You also want us to document the software, it’s features,
functions and uses. You’ve got to know what you’re getting and
how to use it correctly.
On the flip side of this, we also have to make sure that we’re
implementing change control. What that means is that changes
that you guys bring to the table are still okay, we just have to
adjust for varying conditions and add additional time or make
other changes so we can ensure we’ve done everything we’re
supposed to do, while keeping a clear straightforward
expectation to you for our deliverables.
7
The pros and cons associated with each waterfall and Agile
SDLC
“Advantages of waterfall model: This model is simple and easy
to understand and use. It is easy to manage due to the rigidity of
the model – each phase has specific deliverables and a review
process. ... Waterfall model works well for smaller projects
where requirements are clearly defined and very well
understood” (TryQA.com. N.d.)
Pros for waterfall method are plentiful as long as the project is
small, concise and can be planned out with 100% details from
the beginning. The waterfall methodology is great as long as the
project is small enough, but this CRM for We Love Video is
going to be a pretty big deal.
As you can see the waterfall on the left has a few precise steps,
Requirements, Design, Implementation, Verification and
Maintenance. No matter which waterfall design you find online,

the steps are all pretty much the same, and they’re all fairly set
in stone. Once you finish one step, just like the water, you drop
down to the next step.
The agile methodology is an incredible loop as you see here.
From the bottom up, we start with analyzing and planning, then
over to design, testing and deployment, and finally the best part
of the tiny little lifecycle. I say tiny because compared to the
entire program, this is going to be a small portion of what you
see. The absolute best part of the agile SDLC is that we get
your feedback, the feedback of the stakeholders who’s daily
work lives will be dictated by what this software can or cannot
do for them.
As you can see, there are more differences than there are
similarities in the 2 SDLC’s. For what we want to accomplish,
we need to be able to make changes, get feedback, develop in
smaller sections and in groups. We need to be able to keep
everyone informed as we go along, is everybody with me?
<audience gets excited.. .YEAH!>
8
AGILE
WATERFALL
A graphic summary or chart comparing waterfall and Agile for
the WeLoveVideo, Inc. CRM project, including features, team,
delivery, and feedback
Attributes within WeLoveVideo, Inc. that would dictate your
recommendation on the type of SDLC you would lean toward

“The problem with the Waterfall model is, if anything goes
wrong, if the product does not pass testing and QA, or if the
customer is not satisfied, 9 to 18 months of effort is lost,
whereas in Agile only 2 to 3 weeks of effort is lost. That’s why
the SW world is shifting to Agile model of development at an
increasing pace” (Akinci. 2018).
As you can see from these graph, the ability to change is a
necessary part of our CRM development, and the waterfall
method doesn’t really offer that, or at all. The risk involved
with the waterfall methodology in a larger project is pretty
high, and not just because we don’t have the ability to get
together and make sure we’re still on track throughout the
process, it also has a lot to do with the fact that We Love Video
wants to have this implemented as quickly as possible. The
waterfall method has a typical turn around time of around 9
months or more. The turn around time for agile, even with all
the sprint sessions is drastically less. So as you can see, the
waterfall method may be good for smaller projects, but as we
decided before, the Agile process is what we’re going to fall in
love with.
9
I want you guys to think, ask some questions if you have any.
And if you can’t think of anything right now, I want you to keep
my phone and email and let me know when you think of
something.
(1975 was the room number she was born in and also the year
she died)
10

References
Akinci, Ugur (2018) Waterfall vs. Agile Methodologies in
Technical Documentation Retrieved from
https://medium.com/@technicalwriter/waterfall-vs-agile-
methodologies-in-technical-documentation-473f60240fb7
Baker, Ernest (2006) It's all about ME (managing
expectations)! Paper presented at PMI® Global Congress
2006—North America, Seattle, WA. Newtown Square, PA:
Project Management Institute. Retrieved from
https://www.pmi.org/learning/library/managing-stakeholder-
expectations-proactively-define-7984
Kukhnavets, Pavel (2016) Agile vs Waterfall: Pros and
Cons, Differences and Similarities Retrieved from
https://blog.ganttpro.com/en/waterfall-vs-agile-with-
advantages-and-disadvantages/
11
Thompson, Tom (n.d.) Why agile teams should care about
documentation
Retrieved from https://techbeacon.com/app-dev-testing/why-
agile-teams-should-care-about-documentation
TryQA.com (n.d.) What is Waterfall model- Examples,
advantages, disadvantages & when to us it? Retrieved from
http://tryqa.com/what-is-waterfall-model-advantages-
disadvantages-and-when-to-use-it/
References Cont…

Council on Foreign Relations is collaborating with JSTOR to
digitize, preserve and extend access to Foreign Affairs.
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The Clash of Civilizations?
Author(s): Samuel P. Huntington
Source: Foreign Affairs, Vol. 72, No. 3 (Summer, 1993), pp.
22-49
Published by: Council on Foreign Relations
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Samuel P. Huntington
THE NEXT PATTERN OF CONFLICT
World politics is entering a new phase, and intellectuals have
not hesitated to proliferate visions of what it will be?the end of
his
tory, the return of traditional rivalries between nation states,
and the
decline of the nation state from the conflicting pulls of tribalism
and
globalism, among others. Each of these visions catches aspects
of the
emerging reality. Yet they all miss a crucial, indeed a central,
aspect
of what global politics is likely to be in the coming years.
It is my hypothesis that the fundamental source of conflict in
this
new world will not be primarily ideological or primarily
economic.
The great divisions among humankind and the dominating

source of
conflict will be cultural. Nation states will remain the most
powerful
actors in world affairs, but the principal conflicts of global
politics will
occur between nations and groups of different civilizations. The
clash
of civilizations will dominate global politics. The fault lines
between
civilizations will be the battle lines of the future.
Conflict between civilizations will be the latest phase in the evo
lution of conflict in the modern world. For a century and a half
after
the emergence of the modern international system with the
Peace of
Westphalia, the conflicts of the Western world
were largely among
Samuel P. Huntington is the Eaton Professor of the Science of
Government and Director of the John M. Olin Institute for
Strategic
Studies at Harvard University. This article is the product of the
Olin
Institute's project on "The Changing Security Environment and
American National Interests."

[22]
2015 17:53:50 UTC
princes?emperors, absolute monarchs and constitutional
monarchs
attempting to expand their bureaucracies, their armies, their mer
cantilist economic strength and, most important, the territory
they
ruled. In the process they created nation states, and beginning
with
the French Revolution the principal lines of conflict were
between
nations rather than princes. In 1793, as R. R. Palmer put it,
"The wars
of kings were over; the wars of peoples had begun." This
nineteenth
century pattern lasted until the end of World War I. Then, as a
result
of the Russian Revolution and the reaction against it, the
conflict of

nations yielded to the conflict of ideologies, first among
communism,
fascism-Nazism and liberal democracy, and then between
commu
nism and liberal democracy. During the Cold War, this latter
conflict
became embodied in the struggle between the two superpowers,
nei
ther of which was a nation state in the classical European sense
and
each of which defined its identity in terms of its ideology.
These conflicts between princes, nation states and ideologies
were
primarily conflicts within Western civilization, "Western civil
wars,"
as William Lind has labeled them. This was as true of the Cold
War
as it was of the world wars and the earlier wars of the
seventeenth,
eighteenth and nineteenth centuries. With the end of the Cold
War,
international politics moves out of its Western phase, and its
center
piece becomes the interaction between the West and non-
Western
civilizations and among non-Western civilizations. In the
politics of

civilizations, the peoples and governments of non-Western
civiliza
tions no longer remain the objects of history as targets of
Western
colonialism but join the West as movers and shapers of history.
THE NATURE OF CIVILIZATIONS
During the cold war the world was divided into the First,
Second and Third Worlds. Those divisions are no longer
relevant. It
is far more meaningful now to group countries not in terms of
their
political or economic systems or in terms of their level of
economic
development but rather in terms of their culture and civilization.
What do we mean when we talk of a civilization? A civilization
is
a cultural entity. Villages, regions, ethnic groups, nationalities,
reli
FOREIGN AFFAIRS - Summer 1993 [23]
2015 17:53:50 UTC

gious groups, all have distinct cultures at different levels of
cultural
heterogeneity. The culture of a village in southern Italy may be
dif
ferent from that of a village in northern Italy, but both will
share in a
common Italian culture that distinguishes them from German vil
lages. European communities, in turn, will share cultural
features that
distinguish them from Arab or Chinese communities. Arabs,
Chinese and Westerners, however, are not part of any broader
cul
tural entity. They constitute civilizations. A civilization is thus
the
highest cultural grouping of people and the broadest level of
cultural
identity people have short ofthat which distinguishes humans
from
other species. It is defined both by common objective elements,
such
as language, history, religion, customs, institutions, and by the
sub
jective self-identification of people. People have levels of

identity: a
resident of Rome may define himself with varying degrees of
inten
sity as a Roman, an Italian, a Catholic, a Christian, a European,
a
Westerner. The civilization to which he belongs is the broadest
level
of identification with which he intensely identifies. People can
and
do redefine their identities and, as a result, the composition and
boundaries of civilizations change.
Civilizations may involve a large number of people, as with
China
("a civilization pretending to be a state," as Lucian Pye put it),
or a
very small number of people, such as the Anglophone
Caribbean. A
civilization may include several nation states, as is the case
with
Western, Latin American and Arab civilizations, or only one, as
is the
case with Japanese civilization. Civilizations obviously blend
and
overlap, and may include subcivilizations. Western civilization
has

two major variants, European and North American, and Islam
has its
Arab, Turkic and Malay subdivisions. Civilizations are
nonetheless
meaningful entities, and while the lines between them are
seldom
sharp, they are real. Civilizations are dynamic; they rise and
fall; they
divide and merge. And, as any student of history knows,
civilizations
disappear and are buried in the sands of time.
Westerners tend to think of nation states as the principal actors
in
global affairs. They have been that, however, for only a few
centuries.
The broader reaches of human history have been the history of
civi
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2015 17:53:50 UTC

lizations. In A Study of History, Arnold Toynbee identified 21
major
civilizations; only six of them exist in the contemporary world.
WHY CIVILIZATIONS WILL CLASH
Civilization identity will be increasingly important in the
future, and the world will be shaped in large measure by the
interac
tions among seven or eight major civilizations. These include
Western, Confucian, Japanese, Islamic, Hindu, Slavic-Orthodox,
Latin American and possibly African civilization. The most
impor
tant conflicts of the future will occur along the cultural fault
lines sep
arating these civilizations from one another.
Why will this be the case?
First, differences among civilizations are not only real; they are
basic. Civilizations are differentiated from each other by
history, Ian
guage, culture, tradition and, most important,
religion. The people of different civilizations
have different views on the relations between
God and man, the individual and the group, the

citizen and the state, parents and children, hus
band and wife, as well as differing views of the
relative importance of rights and responsibili
ties, liberty and authority, equality and hierar
chy. These differences are the product of centuries. They will
not
soon disappear. They are far more fundamental than differences
among political ideologies and political regimes. Differences do
not
necessarily mean conflict, and conflict does not necessarily
mean vio
lence. Over the centuries, however, differences among
civilizations
have generated the most prolonged and the most violent
conflicts.
Second, the world is becoming a smaller place. The interactions
between peoples of different civilizations are increasing; these
increasing interactions intensify civilization consciousness and
awareness of differences between civilizations and
commonalities
within civilizations. North African immigration to France
generates
hostility among Frenchmen and at the same time increased

receptiv
ity to immigration by "good" European Catholic Poles.
Americans
The conflicts of the
future will occur along
the cultural fault lines
separating civilizations.
2015 17:53:50 UTC
react far more negatively to Japanese investment than to larger
invest
ments from Canada and European countries. Similarly, as
Donald
Horowitz has pointed out, "An Ibo may be
... an Owerri Ibo or an
Onitsha Ibo in what was the Eastern region of Nigeria. In
Lagos, he
is simply an Ibo. In London, he is a Nigerian. In New York, he
is an

African." The interactions among peoples of different
civilizations
enhance the civilization-consciousness of people that, in turn,
invig
orates differences and animosities stretching or thought to
stretch
back deep into history.
Third, the processes of economic modernization and social
change
throughout the world are separating people from longstanding
local
identities. They also weaken the nation state as a source of
identity.
In much of the world religion has moved in to fill this gap,
often in
the form of movements that are labeled "fundamentalist." Such
movements are found in Western Christianity, Judaism,
Buddhism
and Hinduism, as well as in Islam. In most countries and most
reli
gions the people active in fundamentalist movements are young,
col
lege-educated, middle-class technicians, professionals and
business
persons. The "unsecularization of the world," George Weigel
has

remarked, "is one of the dominant social facts of life in the late
twen
tieth century." The revival of religion, "la revanche de Dieu," as
Gilles
Kepel labeled it, provides a basis for identity and commitment
that
transcends national boundaries and unites civilizations.
Fourth, the growth of civilization-consciousness is enhanced by
the dual role of the West. On the one hand, the West is at a peak
of
power. At the same time, however, and perhaps as a result, a
return
to the roots phenomenon is occurring among non-Western
civiliza
tions. Increasingly one hears references to trends toward a
turning
inward and "Asianization" in Japan, the end of the Nehru legacy
and
the "Hinduization" of India, the failure of Western ideas of
socialism
and nationalism and hence "re-Islamization" of the Middle East,
and
now a debate over Westernization versus Russianization in
Boris

Yeltsin s country. A West at the peak of its power confronts non
Wests that increasingly have the desire, the will and the
resources to
shape the world in non-Western ways.
In the past, the elites of non-Western societies were usually the
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people who
were most involved with the West, had been educated at
Oxford, the Sorbonne or Sandhurst, and had absorbed Western
atti
tudes and values. At the same time, the populace in non-
Western
countries often remained deeply imbued with the indigenous
culture.
Now, however, these relationships are being reversed. A de
Westernization and indigenization of elites is occurring in many
non

Western countries at the same time that Western, usually
American,
cultures, styles and habits become more popular among the mass
of
the people.
Fifth, cultural characteristics and differences are less mutable
and
hence less easily compromised and resolved than political and
eco
nomic ones. In the former Soviet Union, communists can
become
democrats, the rich can become poor and the poor rich, but
Russians
cannot become Estonians and Az?ris cannot become Armenians.
In
class and ideological conflicts, the key question was "Which
side are
you on?" and people could and did choose sides and change
sides. In
conflicts between civilizations, the question is "What are you?"
That
is a given that cannot be changed. And as we know, from Bosnia
to
the Caucasus to the Sudan, the wrong answer to that question
can

mean a bullet in the head. Even more than ethnicity, religion dis
criminates sharply and exclusively among people. A person can
be
half-French and half-Arab and simultaneously even a citizen of
two
countries. It is more difficult to be half-Catholic and half-
Muslim.
Finally, economic regionalism is increasing. The proportions of
total trade that were intraregional rose between 1980 and 1989
from
51 percent to 59 percent in Europe, 33 percent to 37 percent in
East
Asia, and 32 percent to 36 percent in North America. The
importance
of regional economic blocs is likely to continue to increase in
the
future. On the one hand, successful economic regionalism will
rein
force civilization-consciousness. On the other hand, economic
regionalism may succeed only when it is rooted in a common
civi
lization. The European Community rests on the shared
foundation

of European culture and Western Christianity. The success of
the
North American Free Trade Area depends on the convergence
now
underway of Mexican, Canadian and American cultures. Japan,
in
contrast, faces difficulties in creating a comparable economic
entity
FOREIGN AFFAIRS Summer 1993 [27]
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Samuel P Huntington
in East Asia because Japan is a society and civilization unique
to itself.
However strong the trade and investment links Japan may
develop
with other East Asian countries, its cultural differences with
those
countries inhibit and perhaps preclude its promoting regional
eco
nomic integration like that in Europe and North America.
Common culture, in contrast, is clearly facilitating the rapid

expansion of the economic relations between the People s
Republic of
China and Hong Kong, Taiwan, Singapore and the overseas
Chinese
communities in other Asian countries. With the Cold War over,
cul
tural commonalities increasingly overcome ideological
differences,
and mainland China and Taiwan move closer together. If
cultural
commonality is a prerequisite for economic integration, the
principal
East Asian economic bloc of the future is likely to be centered
on
China. This bloc is, in fact, already coming into existence. As
Murray
Weidenbaum has observed,
Despite the current Japanese dominance of the region, the
Chinese-based
economy of Asia is rapidly emerging
as a new epicenter for industry, com
merce and finance. This strategic area contains substantial
amounts of tech
nology and manufacturing capability (Taiwan), outstanding
entrepreneurial,

marketing and services acumen (Hong Kong),
a fine communications net
work (Singapore), a tremendous pool of financial capital (all
three), and very
large endowments of land, resources and labor (mainland
China).... From
Guangzhou to Singapore, from Kuala Lumpur to Manila, this
influential net
work?often based on extensions of the traditional clans?has
been described
as the backbone of the East Asian economy.1
Culture and religion also form the basis of the Economic
Cooperation Organization, which brings together ten non-Arab
Muslim countries: Iran, Pakistan, Turkey, Azerbaijan,
Kazakhstan,
Kyrgyzstan, Turkmenistan, Tadjikistan, Uzbekistan and Afghan
istan. One impetus to the revival and expansion of this
organization,
founded originally in the 1960s by Turkey, Pakistan and Iran, is
the
realization by the leaders of several of these countries that they
had
no chance of admission to the European Community. Similarly,
Caricom, the Central American Common Market and Mercosur
rest

1Murray Weidenbaum, Greater China: The Next Economic
Superpower?, St. Louis:
Washington University Center for the Study of American
Business, Contemporary
Issues, Series 57, February 1993, pp. 2-3.
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on common cultural foundations. Efforts to build a broader
Caribbean-Central American economic entity bridging the
Anglo
Latin divide, however, have to date failed.
As people define their identity in ethnic and religious terms,
they
are likely to see an "us" versus "them" relation existing between
them
selves and people of different ethnicity or religion. The end of
ideo
logically defined states in Eastern Europe and the former Soviet
Union permits traditional ethnic identities and animosities to

come
to the fore. Differences in culture and religion create
differences over
policy issues, ranging from human rights to immigration to
trade and
commerce to the environment. Geographical propinquity gives
rise
to conflicting territorial claims from Bosnia to Mindanao. Most
important, the efforts of the West to promote its values of
democra
cy and liberalism as universal values, to maintain its military
pre
dominance and to advance its economic interests engender
countering responses from other civilizations. Decreasingly able
to
mobilize support and form coalitions on the basis of ideology,
gov
ernments and groups will increasingly attempt to mobilize
support by
appealing to common religion and civilization identity.
The clash of civilizations thus occurs at two levels. At the
micro
level, adjacent groups along the fault lines between civilizations
struggle, often violently, over the control of territory and each
other.

At the macro-level, states from different civilizations compete
for rel
ative military and economic power, struggle over the control of
inter
national institutions and third parties, and competitively
promote
their particular political and religious values.
THE FAULT LINES BETWEEN CIVILIZATIONS
The fault lines between civilizations are replacing the political
and ideological boundaries of the Cold War as the flash points
for cri
sis and bloodshed. The Cold War began when the Iron Curtain
divided Europe politically and ideologically. The Cold War
ended
with the end of the Iron Curtain. As the ideological division of
Europe has disappeared, the cultural division of Europe between
Western Christianity, on the one hand, and Orthodox
Christianity
2015 17:53:50 UTC
Western

Christianity
circa icoo
Orthodox
Christianity
and Islam
MILES c^SP^
Source: W. Wallace, THE TRANSFORMATION OF
WESTERN EirROPE. London: Pinter, 1990.
Map by lb Ohlsson for FOREIGN AFFAIRS.
and Islam, on the other, has reemerged.
The most significant dividing line in
Europe, as William Wallace has suggested,
may well be the eastern boundary of
Western Christianity in the year 1500. This
line runs along what are now the boundaries
between Finland and Russia and between
the Baltic states and Russia, cuts through
Belarus and Ukraine separating the more
Catholic western Ukraine from Orthodox
eastern Ukraine, swings westward separat

ing Transylvania from the rest of Romania,
and then goes through Yugoslavia almost
exactly along the line now separating
Croatia and Slovenia from the rest of
Yugoslavia. In the Balkans this line, of
course, coincides with the historic bound
ary between the Hapsburg and Ottoman
empires. The peoples to the north and west
of this line are Protestant or Catholic; they
shared the common experiences of Euro
pean history?feudalism, the Renaissance,
the Reformation, the Enlightenment, the
French Revolution, the Industrial Revo
lution; they are generally economically bet
ter off than the peoples to the east; and they
may now look forward to increasing
involvement in a common European
econ
omy and to the consolidation of democrat
ic political systems. The peoples to the east
and south of this line are Orthodox or

Muslim; they historically belonged to the
Ottoman or Tsarist empires and were only
lightly touched by the shaping events in the
rest of Europe; they are generally less
advanced economically; they seem much
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less likely to develop stable democratic political systems. The
Velvet
Curtain of culture has replaced the Iron Curtain of ideology as
the
most significant dividing line in Europe. As the events in
Yugoslavia
show, it is not only a line of difference; it is also at times a line
of
bloody conflict.
Conflict along the fault line between Western and Islamic civi
lizations has been going on for 1,300 years. After the founding

of
Islam, the Arab and Moorish surge west and north only ended at
Tours in 732. From the eleventh to the thirteenth century the
Crusaders attempted with temporary success to bring
Christianity
and Christian rule to the Holy Land. From the fourteenth to the
sev
enteenth century, the Ottoman Turks reversed the balance,
extended
their sway over the Middle East and the Balkans, captured
Constantinople, and twice laid siege to Vienna. In the
nineteenth and
early twentieth centuries as Ottoman power declined Britain,
France,
and Italy established Western control over most of North Africa
and
the Middle East.
After World War II, the West, in turn, began to retreat; the colo
nial empires disappeared; first Arab nationalism and then
Islamic
fundamentalism manifested themselves; the West became
heavily
dependent on the Persian Gulf countries for its energy; the oil-
rich

Muslim countries became money-rich and, when they wished to,
weapons-rich. Several wars occurred between Arabs and Israel
(cre
ated by the West). France fought a bloody and ruthless war in
Algeria
for most of the 1950s; British and French forces invaded Egypt
in
1956; American forces went into Lebanon in 1958; subsequently
American forces returned to Lebanon, attacked Libya, and
engaged
in various military encounters with Iran; Arab and Islamic
terrorists,
supported by at least three Middle Eastern governments,
employed
the weapon of the weak and bombed Western planes and
installations
and seized Western hostages. This warfare between Arabs and
the
West culminated in 1990, when the United States sent a massive
army
to the Persian Gulf to defend some Arab countries against
aggression
by another. In its aftermath nato planning is increasingly
directed to
potential threats and instability along its "southern tier."
This centuries-old military interaction between the West and

2015 17:53:50 UTC
Islam is unlikely to decline. It could become more virulent. The
Gulf
War left some Arabs feeling proud that Saddam Hussein had
attacked Israel and stood up to the West. It also left many
feeling
humiliated and resentful of the West's military presence in the
Persian Gulf, the West's overwhelming military dominance, and
their apparent inability to shape their own destiny. Many Arab
coun
tries, in addition to the oil exporters, are reaching levels of
economic
and social development where autocratic forms of government
become inappropriate and efforts to introduce democracy
become
stronger. Some openings in Arab political systems have already
occurred. The principal beneficiaries of these openings have
been

Islamist movements. In the Arab world, in short, Western
democra
cy strengthens anti-Western political forces. This may be a
passing
phenomenon, but it surely complicates relations between
Islamic
countries and the West.
Those relations are also complicated by demography. The spec
tacular population growth in Arab countries, particularly in
North
Africa, has led to increased migration to Western Europe. The
move
ment within Western Europe toward minimizing internal bound
aries has sharpened political sensitivities with respect to this
development. In Italy, France and Germany, racism is
increasingly
open, and political reactions and violence against Arab and
Turkish
migrants have become more intense and more widespread since
1990.
On both sides the interaction between Islam and the West is
seen
as a clash of civilizations. The West s "next confrontation,"
observes
M. J. Akbar, an Indian Muslim author, "is definitely going to

come
from the Muslim world. It is in the sweep of the Islamic nations
from
the Maghreb to Pakistan that the struggle for a new world order
will
begin." Bernard Lewis comes to a similar conclusion:
We are facing a mood and
a movement far transcending the level of issues and
policies and the governments that pursue them. This is
no less than a clash of
civilizations?the perhaps irrational but surely historic reaction
of
an ancient
rival against
our Judeo-Christian heritage, our secular present, and the world
wide expansion of both.2
2Bernard Lewis, "The Roots of Muslim Rage," The Atlantic
Monthly, vol. 266,
September 1990, p. 60; Time, June 15,1992, pp. 24-28.
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Historically, the other great antagonistic interaction of Arab
Islamic civilization has been with the pagan, animist, and now
increasingly Christian black peoples to the south. In the past,
this
antagonism was epitomized in the image of Arab slave dealers
and
black slaves. It has been reflected in the on-going civil war in
the
Sudan between Arabs and blacks, the fighting in Chad between
Libyan-supported insurgents and the government, the tensions
between Orthodox Christians and Muslims in the Horn of
Africa,
and the political conflicts, recurring riots and communal
violence
between Muslims and Christians in Nigeria. The modernization
of
Africa and the spread of Christianity are likely to enhance the
prob
ability of violence along this fault line. Symptomatic of the
inten

sification of this conflict was the Pope John Paul IPs speech in
Khartoum in February 1993 attacking the actions of the Sudans
Islamist government against the Christian minority there.
On the northern border of Islam, conflict has increasingly erupt
ed between Orthodox and Muslim peoples, including the
carnage of
Bosnia and Sarajevo, the simmering violence between Serb and
Albanian, the tenuous relations between Bulgarians and their
Turkish minority, the violence between Ossetians and Ingush,
the
unremitting slaughter of each other by Armenians and Az?ris,
the
tense relations between Russians and Muslims in Central Asia,
and
the deployment of Russian troops to protect Russian interests in
the
Caucasus and Central Asia. Religion reinforces the revival of
ethnic
identities and restimulates Russian fears about the security of
their
southern borders. This concern is well captured by Archie
Roosevelt:
Much of Russian history concerns the struggle between the
Slavs and the

Turkic peoples on their borders, which dates back to the
foundation of the
Russian state more than a thousand years ago. In the Slavs*
millennium-long
confrontation with their eastern neighbors lies the key to an
understanding
not only of Russian history, but Russian character. To
understand Russian
realities today one has to have a concept of the great Turkic
ethnic group that
has preoccupied Russians through the centuries.3
The conflict of civilizations is deeply rooted elsewhere in Asia.
The historic clash between Muslim and Hindu in the
subcontinent
3Archie Roosevelt, For Lust of Knowing, Boston: Little, Brown,
1988, pp. 332-333.
2015 17:53:50 UTC
manifests itself now not only in the rivalry between Pakistan
and

India but also in intensifying religious strife within India
between
increasingly militant Hindu groups and Indias substantial
Muslim
minority. The destruction of the Ayodhya mosque in December
1992
brought to the fore the issue of whether India will remain a
secular
democratic state or become a Hindu one. In East Asia, China
has
_ outstanding territorial disputes with most of its
neighbors. It has pursued a ruthless policy
toward the Buddhist people of Tibet, and it is
pursuing an increasingly ruthless policy toward
its Turkic-Muslim minority. With the Cold
War over, the underlying differences between
China and th? United States have reasserted
themselves in areas such as human rights, trade
and weapons proliferation. These differences
are unlikely to moderate. A "new cold war," Deng Xaioping
report
edly asserted in 1991, is under way between China and America.

The same phrase has been applied to the increasingly difficult
rela
tions between Japan and the United States. Here cultural
difference
exacerbates economic conflict. People on each side allege
racism on
the other, but at least on the American side the antipathies are
not
racial but cultural. The basic values, attitudes, behavioral
patterns of
the two societies could hardly be more different. The economic
issues
between the United States and Europe are no less serious than
those
between the United States and Japan, but they do not have the
same
political salience and emotional intensity because the
differences
between American culture and European culture are so much
less
than those between American civilization and Japanese
civilization.
The interactions between civilizations vary greatly in the extent
to

which they are likely to be characterized by violence. Economic
com
petition clearly predominates between the American and
European
subcivilizations of the West and between both of them and
Japan. On
the Eurasian continent, however, the proliferation of ethnic
conflict,
epitomized at the extreme in "ethnic cleansing," has not been
totally
random. It has been most frequent and most violent between
groups
belonging to different civilizations. In Eurasia the great historic
fault
[34] FOREIGN AFFAIRS Volumey2No.3
The crescent-shaped
Islamic bloc, from the
bulge of Africa to
central Asia, has
bloody borders.
2015 17:53:50 UTC

lines between civilizations are once more aflame. This is
particularly
true along the boundaries of the crescent-shaped Islamic bloc of
nations from the bulge of Africa to central Asia. Violence also
occurs
between Muslims, on the one hand, and Orthodox Serbs in the
Balkans, Jews in Israel, Hindus in India, Buddhists in Burma
and
Catholics in the Philippines. Islam has bloody borders.
civilization rallying: the kin-country syndrome
Groups or states belonging to one civilization that become in
volved in war with people from a different civilization naturally
try to
rally support from other members of their own civilization. As
the
post-Cold War world evolves, civilization commonality, what
H. D.
S. Greenway has termed the "kin-country" syndrome, is
replacing
political ideology and traditional balance of power
considerations as

the principal basis for cooperation and coalitions. It can be seen
grad
ually emerging in the post-Cold War conflicts in the Persian
Gulf,
the Caucasus and Bosnia. None of these was a full-scale war
between
civilizations, but each involved some elements of civilizational
rally
ing, which seemed to become more important as the conflict
contin
ued and which may provide a foretaste of the future.
First, in the Gulf War one Arab state invaded another and then
fought a coalition of Arab, Western and other states. While only
a
few Muslim governments overtly supported Saddam Hussein,
many
Arab elites privately cheered him on, and he was highly popular
among large sections of the Arab publics. Islamic
fundamentalist
movements universally supported Iraq rather than the Western
backed governments of Kuwait and Saudi Arabia. Forswearing
Arab
nationalism, Saddam Hussein explicitly invoked an Islamic
appeal.
He and his supporters attempted to define the war as a war
between

civilizations. "It is not the world against Iraq," as Safar Al-
Hawali,
dean of Islamic Studies at the Umm Al-Qura University in
Mecca,
put it in a widely circulated tape. "It is the West against Islam."
Ignoring the rivalry between Iran and Iraq, the chief Iranian
religious
leader, Ayatollah Ali Khamenei, called for a holy war against
the
West: "The struggle against American aggression, greed, plans
and
2015 17:53:50 UTC
policies will be counted as a jihad, and anybody who is killed
on that
path is a martyr." "This is a war," King Hussein of Jordan
argued,
"against all Arabs and all Muslims and not against Iraq alone."
The rallying of substantial sections of Arab elites and publics

behind Saddam Hussein caused those Arab governments in the
anti
Iraq coalition to moderate their activities and temper their
public
statements. Arab governments opposed or distanced themselves
from
subsequent Western efforts to apply pressure on Iraq, including
enforcement of a no-fly zone in the summer of 1992 and the
bomb
ing of Iraq in January 1993. The Western-Soviet-Turkish-Arab
anti
Iraq coalition of 1990 had by 1993 become a coalition of almost
only
the West and Kuwait against Iraq.
Muslims contrasted Western actions against Iraq with the West's
failure to protect Bosnians against Serbs and to impose
sanctions on
Israel for violating U.N. resolutions. The West, they alleged,
was
using a double standard. A world of clashing civilizations,
however,
is inevitably a world of double standards: people apply one
standard
to their kin-countries and a different standard to others.
Second, the kin-country syndrome also appeared in conflicts in

the former Soviet Union. Armenian military successes in 1992
and
1993 stimulated Turkey to become increasingly supportive of its
reli
gious, ethnic and linguistic brethren in Azerbaijan. "We have a
Turkish nation feeling the same sentiments as the Azerbaijanis,"
said
one Turkish official in 1992. "We are under pressure. Our
newspapers
are full of the photos of atrocities and are asking us if we are
still seri
ous about pursuing our neutral policy. Maybe we should show
Armenia that there's a big Turkey in the region." President
Turgut
Ozal agreed, remarking that Turkey should at least "scare the
Armenians a little bit." Turkey, Ozal threatened again in 1993,
would
"show its fangs." Turkish Air Force jets flew reconnaissance
flights
along the Armenian border; Turkey suspended food shipments
and
air flights to Armenia; and Turkey and Iran announced they
would
not accept dismemberment of Azerbaijan. In the last years of its
exis

tence, the Soviet government supported Azerbaijan because its
gov
ernment was dominated by former communists. With the end of
the
Soviet Union, however, political considerations gave way to
religious
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ones. Russian troops fought on the side of the Armenians, and
Azerbaijan accused the "Russian government of turning 180
degrees"
toward support for Christian Armenia.
Third, with respect to the fighting in the former Yugoslavia,
Western publics manifested sympathy and support for the
Bosnian
Muslims and the horrors they suffered at the hands of the Serbs.
Relatively little concern was expressed, however, over Croatian
attacks on Muslims and participation in the dismemberment of
Bosnia-Herzegovina. In the early stages of the Yugoslav

breakup,
Germany, in an unusual display of diplomatic initiative and
muscle,
induced the other n members of the European Community to
follow
its lead in recognizing Slovenia and Croatia. As a result of the
pope s
determination to provide strong backing to the two Catholic
coun
tries, the Vatican extended recognition even before the
Community
did. The United States followed the European lead. Thus the
lead
ing actors in Western civilization rallied behind their
coreligionists.
Subsequently Croatia was reported to be receiving substantial
quan
tities of arms from Central European and other Western
countries.
Boris Yeltsin s government, on the other hand, attempted to
pursue a
middle course that would be sympathetic to the Orthodox Serbs
but
not alienate Russia from the West. Russian conservative and
nation
alist groups, however, including many legislators, attacked the
gov

ernment for not being more forthcoming in its support for the
Serbs.
By early 1993 several hundred Russians apparently were serving
with
the Serbian forces, and reports circulated of Russian arms being
sup
plied to Serbia.
Islamic governments and groups, on the other hand, castigated
the
West for not coming to the defense of the Bosnians. Iranian
leaders
urged Muslims from all countries to provide help to Bosnia; in
viola
tion of the U.N. arms embargo, Iran supplied weapons and men
for
the Bosnians; Iranian-supported Lebanese groups sent guerrillas
to
train and organize the Bosnian forces. In 1993 up to 4,000
Muslims
from over two dozen Islamic countries were reported to be
fighting
in Bosnia. The governments of Saudi Arabia and other countries
felt
under increasing pressure from fundamentalist groups in their
own

societies to provide more vigorous support for the Bosnians. By
the
2015 17:53:50 UTC
Samuel P Huntington
end of 1992, Saudi Arabia had reportedly supplied substantial
fund
ing for weapons and supplies for the Bosnians, which
significantly
increased their military capabilities vis-?-vis the Serbs.
In the 1930s the Spanish Civil War provoked intervention from
countries that politically were fascist, communist and
democratic. In
the 1990s the Yugoslav conflict is provoking intervention from
coun
tries that are Muslim, Orthodox and Western Christian. The
paral
lel has not gone unnoticed. "The war in Bosnia-Herzegovina has
become the emotional equivalent of the fight against fascism in
the
Spanish Civil War," one Saudi editor observed. "Those who

died
there are regarded as martyrs who tried to save their fellow
Muslims."
Conflicts and violence will also occur between states and
groups
within the same civilization. Such conflicts, however, are likely
to be
less intense and less likely to expand than conflicts between
civiliza
tions. Common membership in a civilization reduces the
probability
of violence in situations where it might otherwise occur. In
1991 and
1992 many people were alarmed by the possibility of violent
conflict
between Russia and Ukraine over territory, particularly Crimea,
the
Black Sea fleet, nuclear weapons and economic issues. If
civilization
is what counts, however, the likelihood of violence between
Ukrainians and Russians should be low. They are two Slavic, pri
marily Orthodox peoples who have had close relationships with
each
other for centuries. As of early 1993, despite all the reasons for
conflict, the leaders of the two countries were effectively
negotiating
and defusing the issues between the two countries. While there

has
been serious fighting between Muslims and Christians
elsewhere in
the former Soviet Union and much tension and some fighting
between Western and Orthodox Christians in the Baltic states,
there
has been virtually no violence between Russians and
Ukrainians.
Civilization rallying to date has been limited, but it has been
grow
ing, and it clearly has the potential to spread much further. As
the
conflicts in the Persian Gulf, the Caucasus and Bosnia
continued, the
positions of nations and the cleavages between them
increasingly
were along civilizational lines. Populist politicians, religious
leaders
and the media have found it a potent means of arousing mass
support
and of pressuring hesitant governments. In the coming years,
the
[38] FOREIGN AFFAIRS- Volumey2No.3
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local conflicts most likely to escalate into major wars will be
those, as
in Bosnia and the Caucasus, along the fault lines between
civiliza
tions. The next world war, if there is one, will be a war between
civ
ilizations.
THE WEST VERSUS THE REST
The west is now at an extraordinary peak of power in relation
to other civilizations. Its superpower opponent has disappeared
from
the map. Military conflict among Western states is unthinkable,
and
Western military power is unrivaled. Apart from Japan, the
West
faces no economic challenge. It dominates international
political and
security institutions and with Japan international economic
institu
tions. Global political and security issues are effectively settled

by a
directorate of the United States, Britain and France, world
econom
ic issues by a directorate of the United States, Germany and
Japan,
all of which maintain extraordinarily close relations with each
other
to the exclusion of lesser and largely non-Western countries.
Decisions made at the U.N. Security Council or in the
International
Monetary Fund that reflect the interests of the West are
presented to
the world as reflecting the desires of the world community. The
very
phrase "the world community" has become the euphemistic
collec
tive noun (replacing "the Free World") to give global legitimacy
to
actions reflecting the interests of the United States and other
Western
powers.4 Through the imf and other international economic
institu
tions, the West promotes its economic interests and imposes on
other
nations the economic policies it thinks appropriate. In any poll

of
non-Western peoples, the imf undoubtedly would win the
support
of finance ministers and a few others, but get an
overwhelmingly
unfavorable rating from just about everyone else, who would
agree
4Almost invariably Western leaders claim they are acting on
behalf of "the world com
munity." One minor lapse occurred during the run-up to the
Gulf War. In an interview
on "Good Morning America," Dec. 21,1990, British Prime
Minister John Major referred
to the actions "the West" was taking against Saddam Hussein.
He quickly corrected him
self and subsequendy referred to "the world community." He
was, however, right when
he erred.
2015 17:53:50 UTC
with Georgy Arbatovs characterization of imf officials as "neo
Bolsheviks who love expropriating other people s money,

imposing
undemocratic and alien rules of economic and political conduct
and
stifling economic freedom."
Western domination of the U.N. Security Council and its deci
sions, tempered only by occasional abstention by China,
produced
U.N. legitimation of the West s use of force to drive Iraq out of
Kuwait and its elimination of Iraq s sophisticated weapons and
capac
The very phrase "world
community" has
become a euphemism to
give legitimacy to the
actions of the West.
ity to produce such weapons. It also produced
the quite unprecedented action by the United
States, Britain and France in getting the
Security Council to demand that Libya hand
over the Pan Am 103 bombing suspects and
then to impose sanctions when Libya refused.
After defeating the largest Arab army, the

West did not hesitate to throw its weight
around in the Arab world. The West in effect
is using international institutions, military power and economic
resources to run the world in ways that will maintain Western
pre
dominance, protect Western interests and promote Western
political
and economic values.
That at least is the way in which non-Westerners see the new
world, and there is a significant element of truth in their view.
Differences in power and struggles for military, economic and
insti
tutional power are thus one source of conflict between the West
and
other civilizations. Differences in culture, that is basic values
and
beliefs, are a second source of conflict. V. S. Naipaul has
argued that
Western civilization is the "universal civilization" that "fits all
men."
At a superficial level much of Western culture has indeed
permeated
the rest of the world. At a more basic level, however, Western
con

cepts differ fundamentally from those prevalent in other
civilizations.
Western ideas of individualism, liberalism, constitutionalism,
human
rights, equality, liberty, the rule of law, democracy, free
markets, the
separation of church and state, often have little resonance in
Islamic,
Confucian, Japanese, Hindu, Buddhist or Orthodox cultures.
Western efforts to propagate such ideas produce instead a
reaction
[40] FOREIGN AFFAIRS Volumej2No.3
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against "human rights imperialism" and
a reaffirmation of indigenous
values, as can be seen in the support for religious
fundamentalism by
the younger generation in non-Western cultures. The very
notion

that there could be a "universal civilization" is a Western idea,
direct
ly at odds with the particularism of most Asian societies and
their
emphasis on what distinguishes
one people from another. Indeed, the
author of a review of ioo comparative studies of values in
different
societies concluded that "the values that are most important in
the
West are least important worldwide."5 In the political realm, of
course, these differences are most manifest in the efforts of the
United States and other Western powers to induce other peoples
to
adopt Western ideas concerning democracy and human rights.
Modern democratic government originated in the West. When it
has
developed in non-Western societies it has usually been the
product of
Western colonialism or imposition.
The central axis of world politics in the future is likely to be, in
Kishore Mahbubani s phrase, the conflict between "the West
and the

Rest" and the responses of non-Western civilizations to Western
power and values.6 Those responses generally take one or a
combina
tion of three forms. At one extreme, non-Western states can,
like
Burma and North Korea, attempt to pursue a course of isolation,
to
insulate their societies from penetration or "corruption" by the
West,
and, in effect, to opt out of participation in the Western-
dominated
global community. The costs of this course, however, are high,
and
few states have pursued it exclusively. A second alternative, the
equiv
alent of "band-wagoning" in international relations theory, is to
attempt to join the West and accept its values and institutions.
The
third alternative is to attempt to "balance" the West by
developing
economic and military power and cooperating with other non
Western societies against the West, while preserving indigenous
val
ues and institutions; in short, to modernize but not to
Westernize.

5Hany C. Triandis, The New York Times, Dec. 25,1990, p. 41,
and "Cross-Cultural
Studies of Individualism and Collectivism," Nebraska
Symposium on Motivation, vol.
37> ?989, PP- 41-133
6Kishore Mahbubani, "The West and the Rest," The National
Interest, Summer 1992,
PP- 3-*3
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THE TORN COUNTRIES
In the future, as people differentiate themselves by civilization,
countries with large numbers of peoples of different
civilizations,
such as the Soviet Union and Yugoslavia, are candidates for
dismem
berment. Some other countries have a fair degree of cultural
homo
geneity but are divided over whether their society belongs to

one
civilization or another. These are torn countries. Their leaders
typi
cally wish to pursue a bandwagoning strategy and to make their
coun
tries members of the West, but the history, culture and
traditions of
their countries are non-Western. The most obvious and
prototypical
torn country is Turkey. The late twentieth-century leaders of
Turkey
have followed in the Attat?rk tradition and defined Turkey as a
mod
ern, secular, Western nation state. They allied Turkey with the
West
in nato and in the Gulf War; they applied for membership in the
European Community. At the same time, however, elements in
Turkish society have supported an Islamic revival and have
argued
that Turkey is basically a Middle Eastern Muslim society. In
addi
tion, while the elite of Turkey has defined Turkey as a Western
soci
ety, the elite of the West refuses to accept Turkey as such.
Turkey will

not become a member of the European Community, and the real
rea
son, as President Ozal said, "is that we are Muslim and they are
Christian and they dont say that." Having rejected Mecca, and
then
being rejected by Brussels, where does Turkey look? Tashkent
may be
the answer. The end of the Soviet Union gives Turkey the
opportu
nity to become the leader of a revived Turkic civilization
involving
seven countries from the borders of Greece to those of China.
Encouraged by the West, Turkey is making strenuous efforts to
carve
out this new identity for itself.
During the past decade Mexico has assumed a position
somewhat
similar to that of Turkey. Just as Turkey abandoned its historic
oppo
sition to Europe and attempted to join Europe, Mexico has
stopped
defining itself by its opposition to the United States and is
instead
attempting to imitate the United States and to join it in the
North

American Free Trade Area. Mexican leaders are engaged in the
great
task of redefining Mexican identity and have introduced
fiindamen
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tal economic reforms that eventually will lead to fundamental
politi
cal change. In 1991 a top adviser to President Carlos Salinas de
Gortari described at length to me all the changes the Salinas
govern
ment was making. When he finished, I remarked: "That's most
impressive. It seems to me that basically you want to change
Mexico
from a Latin American country into a North American country."
He
looked at me with surprise and exclaimed: "Exactly! That's
precisely
what we are trying to do, but of course we could never say so
pub

licly." As his remark indicates, in Mexico as in Turkey,
significant ele
ments in society resist the redefinition of their country's
identity. In
Turkey, European-oriented leaders have to make gestures to
Islam
(Ozal s pilgrimage to Mecca); so also Mexico's North
American-ori
ented leaders have to make gestures to those who hold Mexico
to be
a Latin American country (Salinas' Ibero-American Guadalajara
summit).
Historically Turkey has been the most profoundly torn country.
For the United States, Mexico is the most immediate torn
country.
Globally the most important torn country is Russia. The
question of
whether Russia is part of the West or the leader of a distinct
Slavic
Orthodox civilization has been a recurring one in Russian
history.
That issue was obscured by the communist victory in Russia,
which
imported a Western ideology, adapted it to Russian conditions
and

then challenged the West in the name of that ideology. The
domi
nance of communism shut off the historic debate over
Westernization versus Russification. With communism
discredited
Russians once again face that question.
President Yeltsin is adopting Western principles and goals and
seeking to make Russia a "normal" country and a part of the
West.
Yet both the Russian elite and the Russian public are divided on
this
issue. Among the more moderate dissenters, Sergei Stankevich
argues that Russia should reject the "Atlanticist" course, which
would
lead it "to become European, to become a part of the world
economy
in rapid and organized fashion, to become the eighth member of
the
Seven, and to put particular emphasis on Germany and the
United
States as the two dominant members of the Atlantic alliance."
While
also rejecting an exclusively Eurasian policy, Stankevich
nonetheless

2015 17:53:50 UTC
Samuel P Huntington
argues that Russia should give priority to the protection of
Russians
in other countries, emphasize its Turkic and Muslim
connections,
and promote "an appreciable redistribution of our resources, our
options, our ties, and our interests in favor of Asia, of the
eastern
direction." People of this persuasion criticize Yeltsin for
subordinat
ing Russia's interests to those of the West, for reducing Russian
mil
itary strength, for failing to support traditional friends such as
Serbia,
and for pushing economic and political reform in ways injurious
to
the Russian people. Indicative of this trend is the new
popularity of
the ideas of Petr Savitsky, who in the 1920s argued that Russia
was a

unique Eurasian civilization.7 More extreme dissidents voice
much
more blatantly nationalist, anti-Western and anti-Semitic views,
and
urge Russia to redevelop its military strength and to establish
closer
ties with China and Muslim countries. The people of Russia are
as
divided as the elite. An opinion survey in European Russia in
the
spring of 1992 revealed that 40 percent of the public had
positive atti
tudes toward the West and 36 percent had negative attitudes. As
it
has been for much of its history, Russia in the early 1990s is
truly a
torn country.
To redefine its civilization identity, a torn country must meet
three
requirements. First, its political and economic elite has to be
gener
ally supportive of and enthusiastic about this move. Second, its
pub
lic has to be willing to acquiesce in the redefinition. Third, the

dominant groups in the recipient civilization have to be willing
to
embrace the convert. All three requirements in large part exist
with
respect to Mexico. The first two in large part exist with respect
to
Turkey. It is not clear that any of them exist with respect to
Russia's
joining the West. The conflict between liberal democracy and
Marxism-Leninism was between ideologies which, despite their
major differences, ostensibly shared ultimate goals of freedom,
equal
ity and prosperity. A traditional, authoritarian, nationalist
Russia
could have quite different goals. A Western democrat could
carry on
an intellectual debate with a Soviet Marxist. It would be
virtually
7Sergei Stankevich, "Russia in Search of Itself," The National
Interest, Summer 1992,
pp. 47-51; Daniel Schneider, "A Russian Movement Rejects
Western Tilt," Christian
Science Monitor, Feb. 5,1993, pp. 5-7.
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impossible for him to do that with a Russian traditionalist. If, as
the
Russians stop behaving like Marxists, they reject liberal
democracy
and begin behaving like Russians but not like Westerners, the
rela
tions between Russia and the West could again become distant
and
conflictual.8
THE CONFUCIAN-ISLAMIC CONNECTION
The obstacles to non-Western countries joining the West vary
considerably. They are least for Latin American and East
European
countries. They are greater for the Orthodox countries of the
former
Soviet Union. They are still greater for Muslim, Confucian,
Hindu

and Buddhist societies. Japan has established a unique position
for
itself as an associate member of the West: it is in the West in
some
respects but clearly not of the West in important dimensions.
Those
countries that for reason of culture and power do not wish to, or
can
not, join the West compete with the West by developing their
own
economic, military and political power. They do this by
promoting
their internal development and by cooperating with other non
Western countries. The most prominent form of this cooperation
is
the Confucian-Islamic connection that has emerged to challenge
Western interests, values and power.
Almost without exception, Western countries are reducing their
military power; under Yeltsin's leadership so also is Russia.
China,
North Korea and several Middle Eastern states, however, are
significantly expanding their military capabilities. They are
doing
this by the import of arms from Western and non-Western
sources

and by the development of indigenous arms industries. One
result is
the emergence of what Charles Krauthammer has called
"Weapon
8Owen Harries has pointed out that Australia is trying
(unwisely in his view) to
become a torn country in reverse. Although it has been a full
member not only of the
West but also of the ABC A military and intelligence core of
the West, its current lead
ers are in effect proposing that it defect from the West, redefine
itself as an Asian coun
try and cultivate close ties with its neighbors. Australia's future,
they argue, is with the
dynamic economies of East Asia. But, as I have suggested, close
economic cooperation
normally requires
a common cultural base. In addition, none of the three
conditions nec
essary for a torn country to join another civilization is likely to
exist in Australia's case.
2015 17:53:50 UTC

States," and the Weapon States are not Western states. Another
result is the redefinition of arms control, which is a Western
concept
and a Western goal. During the Cold War the primary purpose
of
arms control was to establish a stable military balance between
the
United States and its allies and the Soviet Union and its allies.
In the
post-Cold War world the primary objective of arms control is to
pre
vent the development by non-Western societies of military
capabili
ties that could threaten Western interests. The West attempts to
do
this through international agreements, economic pressure and
con
trols on the transfer of arms and weapons technologies.
The conflict between the West and the Confucian-Islamic states
focuses largely, although not exclusively, on nuclear, chemical
and
biological weapons, ballistic missiles and other sophisticated
means

for delivering them, and the guidance, intelligence and other
elec
tronic capabilities for achieving that goal. The West promotes
non
proliferation as a universal norm and nonproliferation treaties
and
inspections as means of realizing that norm. It
also threatens a variety of sanctions against
those who promote the spread of sophisticated
weapons and proposes some benefits for those
who do not. The attention of the West focus
es, naturally, on nations that are actually or
potentially hostile to the West.
The non-Western nations, on the other
hand, assert their right to acquire and to deploy
whatever weapons they think necessary for their security. They
also
have absorbed, to the full, the truth of the response of the
Indian
defense minister when asked what lesson he learned from the
Gulf
War: "Don't fight the United States unless you have nuclear

weapons." Nuclear weapons, chemical weapons and missiles are
viewed, probably erroneously, as the potential equalizer of
superior
Western conventional power. China, of course, already has
nuclear
weapons; Pakistan and India have the capability to deploy them.
North Korea, Iran, Iraq, Libya and Algeria appear to be
attempting
to acquire them. A top Iranian official has declared that all
Muslim
states should acquire nuclear weapons, and in 1988 the
president of
[46] FOREIGN AFFAIRS Volume72No.3
A Confucian-Islamic
connection has
emerged to challenge
Western interests,
values and power.
2015 17:53:50 UTC

Iran reportedly issued a directive calling for development of
"offen
sive and defensive chemical, biological and radiological
weapons."
Centrally important to the development of counter-West
military
capabilities is the sustained expansion of Chinas military power
and
its means to create military power. Buoyed by spectacular
economic
development, China is rapidly increasing its military spending
and
vigorously moving forward with the modernization of its armed
forces. It is purchasing weapons from the former Soviet states;
it is
developing long-range missiles; in 1992 it tested a one-megaton
nuclear device. It is developing power-projection capabilities,
acquir
ing aerial refueling technology, and trying to purchase an
aircraft car
rier. Its military buildup and assertion of sovereignty over the
South
China Sea are provoking a multilateral regional arms race in

East
Asia. China is also a major exporter of arms and weapons
technolo
gy. It has exported materials to Libya and Iraq that could be
used to
manufacture nuclear weapons and nerve gas. It has helped
Algeria
build a reactor suitable for nuclear weapons research and
production.
China has sold to Iran nuclear technology that American
officials
believe could only be used to create weapons and apparently has
shipped components of 300-mile-range missiles to Pakistan.
North
Korea has had a nuclear weapons program under way for some
while
and has sold advanced missiles and missile technology to Syria
and
Iran. The flow of weapons and weapons technology is generally
from
East Asia to the Middle East. There is, however, some
movement in
the reverse direction; China has received Stinger missiles from
Pakistan.

A Confucian-Islamic military connection has thus come into
being, designed to promote acquisition by its members of the
weapons and weapons technologies needed to counter the
military
power of the West. It may or may not last. At present, however,
it is,
as Dave McCurdy has said, "a renegades' mutual support pact,
run by
the proliferators and their backers." A new form of arms
competition
is thus occurring between Islamic-Confucian states and the
West. In
an old-fashioned arms race, each side developed its own arms to
bal
ance or to achieve superiority against the other side. In this new
form
of arms competition, one side is developing its arms and the
other
2015 17:53:50 UTC
Samuel P Huntington
side is attempting not to balance but to limit and prevent that
arms

build-up while at the same time reducing its own military
capabili
ties.
IMPLICATIONS FOR THE WEST
This article does not argue that civilization identities will
replace all other identities, that nation states will disappear, that
each
civilization will become a single coherent political entity, that
groups
within a civilization will not conflict with and even fight each
other.
This paper does set forth the hypotheses that differences
between civ
ilizations are real and important; civilization-consciousness is
increasing; conflict between civilizations will supplant
ideological
and other forms of conflict as the dominant global form of
conflict;
international relations, historically a game played out within
Western
civilization, will increasingly be de-Westernized and become a
game
in which non-Western civilizations are actors and not simply
objects;
successful political, security and economic international
institutions

are more likely to develop within civilizations than across
civiliza
tions; conflicts between groups in different civilizations will be
more
frequent, more sustained and more violent than conflicts
between
groups in the same civilization; violent conflicts between
groups in
different civilizations are the most likely and most dangerous
source
of escalation that could lead to global wars; the paramount axis
of
world politics will be the relations between "the West and the
Rest";
the elites in some torn non-Western countries will try to make
their
countries part of the West, but in most cases face major
obstacles to
accomplishing this; a central focus of conflict for the immediate
future will be between the West and several Islamic-Confucian
states.
This is not to advocate the desirability of conflicts between civi
lizations. It is to set forth descriptive hypotheses as to what the
future

maybe like. If these are plausible hypotheses, however, it is
necessary
to consider their implications for Western policy. These
implications
should be divided between short-term advantage and long-term
accommodation. In the short term it is clearly in the interest of
the
West to promote greater cooperation and unity within its own
civi
us] FOREIGN AFFAIRS- Volume72No.3
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lization, particularly between its European and North American
components; to incorporate into the West societies in Eastern
Europe and Latin America whose cultures are close to those of
the
West; to promote and maintain cooperative relations with
Russia and
Japan; to prevent escalation of local inter-civilization conflicts
into
major inter-civilization wars; to limit the expansion of the

military
strength of Confucian and Islamic states; to moderate the
reduction
of Western military capabilities and maintain military
superiority in
East and Southwest Asia; to exploit differences and conflicts
among
Confucian and Islamic states; to support in other civilizations
groups
sympathetic to Western values and interests; to strengthen
interna
tional institutions that reflect and legitimate Western interests
and
values and to promote the involvement of non-Western states in
those institutions.
In the longer term other measures would be called for. Western
civilization is both Western and modern. Non-Western
civilizations
have attempted to become modern without becoming Western.
To
date only Japan has fully succeeded in this quest. Non-Western
civi
lizations will continue to attempt to acquire the wealth,
technology,

skills, machines and weapons that are part of being modern.
They
will also attempt to reconcile this modernity with their
traditional
culture and values. Their economic and military strength
relative to
the West will increase. Hence the West will increasingly have to
accommodate these non-Western modern civilizations whose
power
approaches that of the West but whose values and interests
differ
significantly from those of the West. This will require the West
to
maintain the economic and military power necessary to protect
its
interests in relation to these civilizations. It will also, however,
require
the West to develop a more profound understanding of the basic
reli
gious and philosophical assumptions underlying other
civilizations
and the ways in which people in those civilizations see their
interests.
It will require an effort to identify elements of commonality
between
Western and other civilizations. For the relevant future, there

will be
no universal civilization, but instead a world of different
civilizations,
each of which will have to learn to coexist with the others. ?
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http://www.jstor.org/page/info/about/policies/terms.jspArticle
Contentsp. 22p. 23p. 24p. 25p. 26p. 27p. 28p. 29p. 30p. 31p.
32p. 33p. 34p. 35p. 36p. 37p. 38p. 39p. 40p. 41p. 42p. 43p. 44p.
45p. 46p. 47p. 48p. 49Issue Table of ContentsForeign Affairs,
Vol. 72, No. 3 (Summer, 1993), pp. I-X, 1-152, 1-14, 153-
222Front MatterEditor's Note: A New Look for Foreign Affairs
[p. IX-IX]CommentsA Common Discontent: Revisiting Britain
and Germany [pp. 2-6]Lessons of Chernobyl: The Cultural
Causes of the Meltdown [pp. 7-11]The Post-Cold War Press: A
New World Needs a New Journalism [pp. 12-16]Reining in the
U.N.: Mistaking the Instrument for the Actor [pp. 17-
20]EssaysThe Clash of Civilizations? [pp. 22-49]DebateThe
Case for a Ukrainian Nuclear Deterrent [pp. 50-66]The Case
against a Ukrainian Nuclear Deterrent [pp. 67-80]A Profile of
Slobodan Milošević [pp. 81-96]Invitation to War [pp. 97-109]A
Brief History of Ethnic Cleansing [pp. 110-121]The Case for
War Crimes Trials in Yugoslavia [pp. 122-135]The Next Great
Arms Race [pp. 136-152]The Plutonium Genie [pp. 153-
165]Superpower without a Sword [pp. 166-180]ReviewsReview
EssayReview: Clinton's Emerging Trade Policy: Act One, Scene
One [pp. 182-189]Review: The Stain of Vietnam: Robert
McNamara, Redemption Denied [pp. 190-193]Recent Books on
International RelationsPolitical and LegalReview: untitled [p.
194-194]Review: untitled [pp. 194-195]Review: untitled [p.
195-195]Review: untitled [p. 195-195]Review: untitled [p. 195-

195]Review: untitled [p. 196-196]Military, Scientific and
TechnologicalReview: untitled [p. 196-196]Review: untitled
[pp. 196-197]Review: untitled [p. 197-197]Review: untitled [p.
197-197]Review: untitled [p. 197-197]Review: untitled [pp.
198]The United StatesReview: untitled [p. 199-199]Review:
untitled [p. 199-199]Review: untitled [p. 199-199]Review:
untitled [p. 201-201]Review: untitled [pp. 201-202]Western
EuropeReview: untitled [p. 202-202]Review: untitled [pp. 202-
203]Review: untitled [p. 203-203]Review: untitled [p. 203-
203]Western HemisphereReview: untitled [p. 204-204]Review:
untitled [pp. 204-205]Review: untitled [p. 205-205]Eastern
Europe and Former Soviet RepublicsReview: untitled [p. 205-
206]Review: untitled [pp. 206-207]Review: untitled [p. 207-
207]Review: untitled [p. 207-207]Review: untitled [pp. 207-
208]Middle EastReview: untitled [p. 208-208]Review: untitled
[p. 208-208]Review: untitled [p. 209-209]Review: untitled [p.
212]Review: untitled [pp. 212-213]Asia and the PacificReview:
untitled [p. 213-213]Review: untitled [pp. 213-214]Review:
untitled [p. 214-214]Review: untitled [pp. 214-215]Review:
untitled [p. 215-215]AfricaReview: untitled [p. 215-
216]Letters to the EditorFundamentalism's Modern Origins [pp.
217-218]Self-Fulfilling Prophecy [p. 218-218]Democracy in
Cuba [pp. 219-220]Beyond the Balkans [pp. 220-221]The

Russian Work Force [pp. 221-222]Back Matter
Huntington’s Clash Revisited
David Brooks MARCH 3, 2011
Samuel Huntington was one of America’s greatest political
scientists. In 1993,
he published a sensational essay in Foreign Affairs called “The
Clash of
Civilizations?” The essay, which became a book, argued that the
post-cold war
would be marked by civilizational conflict.
Human beings, Huntington wrote, are divided along cultural
lines —
Western, Islamic, Hindu and so on. There is no universal
civilization. Instead,
there are these cultural blocks, each within its own distinct set
of values.
The Islamic civilization, he wrote, is the most troublesome.
People in the
Arab world do not share the general suppositions of the Western
world. Their
primary attachment is to their religion, not to their nation-state.
Their culture
is inhospitable to certain liberal ideals, like pluralism,
individualism and
democracy.
Huntington correctly foresaw that the Arab strongman regimes

were fragile
and were threatened by the masses of unemployed young men.
He thought
these regimes could fall, but he did not believe that the nations
would
modernize in a Western direction. Amid the tumult of regime
change, the
rebels would selectively borrow tools from the West, but their
borrowing
would be refracted through their own beliefs. They would
follow their own
trajectory and not become more Western.
The Muslim world has bloody borders, he continued. There are
wars and
tensions where the Muslim world comes into conflict with other
civilizations.
Even if decrepit regimes fell, he suggested, there would still be
a fundamental
clash of civilizations between Islam and the West. The Western
nations would
do well to keep their distance from Muslim affairs. The more
the two
civilizations intermingle, the worse the tensions will be.
Huntington’s thesis set off a furious debate. But with the
historic changes
sweeping through the Arab world, it’s illuminating to go back
and read his
argument today.
In retrospect, I’d say that Huntington committed the
Fundamental
Attribution Error. That is, he ascribed to traits qualities that are
actually

determined by context.
He argued that people in Arab lands are intrinsically not
nationalistic. He
argued that they do not hunger for pluralism and democracy in
the way these
things are understood in the West. But it now appears as though
they were
https://www.nytimes.com/column/david-brooks
simply living in circumstances that did not allow that patriotism
or those
spiritual hungers to come to the surface.
It now appears that people in these nations, like people in all
nations, have
multiple authentic selves. In some circumstances, one set of
identities
manifests itself, but when those circumstances change, other
equally
authentic identities and desires get activated.
For most of the past few decades, people in Arab nations were
living under
regimes that rule by fear. In these circumstances, most people
shared the
conspiracy mongering and the political passivity that these
regimes
encouraged. But when the fear lessened, and the opportunity for
change
arose, different aspirations were energized. Over the past
weeks, we’ve seen
Arab people ferociously attached to their national identities.
We’ve seen them

willing to risk their lives for pluralism, openness and
democracy.
I’d say Huntington was also wrong in the way he defined
culture.
In some ways, each of us is like every person on earth; in some
ways, each of
us is like the members of our culture and group; and, in some
ways, each of
us is unique. Huntington minimized the power of universal
political values
and exaggerated the influence of distinct cultural values. It’s
easy to see why
he did this. He was arguing against global elites who sometimes
refuse to
acknowledge the power of culture at all.
But it seems clear that many people in Arab nations do share a
universal
hunger for liberty. They feel the presence of universal human
rights and feel
insulted when they are not accorded them.
Culture is important, but underneath cultural differences there
are these
universal aspirations for dignity, for political systems that listen
to, respond
to and respect the will of the people.
Finally, I’d say Huntington misunderstood the nature of
historical change. In
his book, he describes transformations that move along linear,
projectable
trajectories. But that’s not how things work in times of tumult.
Instead, one

person moves a step. Then the next person moves a step. Pretty
soon,
millions are caught up in a contagion, activating passions they
had but dimly
perceived just weeks before. They get swept up in momentums
that have no
central authority and that, nonetheless, exercise a sweeping
influence on
those caught up in their tides.
I write all this not to denigrate the great Huntington. He may
still be proved
right. The Arab world may modernize on its own separate path.
But his
mistakes illuminate useful truths: that all people share certain
aspirations
and that history is wide open. The tumult of events can
transform the traits
and qualities that seemed, even to great experts, etched in stone.
A version of this op-ed appears in print on March 4, 2011, on
Page A27 of the New York edition with the
headline: Huntington’s Clash Revisited. Today's
Paper|Subscribe
https://www.nytimes.com/2011/03/04/opinion/04brooks.html
http://www.nytimes.com/pages/todayspaper/index.html
http://www.nytimes.com/subscriptions/Multiproduct/lp839RF.ht
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We Love Video Inc. SDLC Recommendation

Brenda J. Reynolds
University of Phoenix
Instructor Matt Henwood
September 16, 2019
After careful consideration and a lot of deliberation with the We
Love Video crew, we have come to the decision that the
Software Development Life Cycle that we are going to be using
to develop the new Customer Relationship Management system.
As discussed in the presentation the reasons we will be using
this system are plentiful and include the Agile methodology
being known for it’s flexibility, “it separates the project
development lifecycle into sprints” (Guru99. 2019). The agile
method allows us to get the project going quickly, while still
maintaining pace and adhering to the changes requested during
the scrum sessions.
Being a woman of reason and not wanting to reinvent the wheel,
I also have to go with statistics. “Statistics clearly show that,
considering the degree to which the constraints are met, the
agile methodologies consistently deliver more successful
projects than the waterfall model. This is seconded by the 2017
study conducted by PWC, which also indicates that agile
projects are 28% more successful than traditional projects”
(Sweeney. 2019). There are many more statistics stating the
same facts, however, the features we have to have are the ability
to change where the software is going, what it can do and to

take the feedback of the stakeholders into considerations
throughout the duration of the development.
The CRM will negate the need for spreadsheets containing
customer data as that will be migrated into the system and
readily available when everyone has been trained. Similarly
Adaptive Insights for Finance will also be integrated into the
CRM so that Finance will be on the same page. Speaking of
integration, the CRM will create a centralized customer
database that will streamline the processes between sales and
support. When customers call in to support, they will be
connected to someone who knows exactly what they bought,
when, how and for what price.
We Love Video will be streaming video for international
customers, with millions of available titles in no time with this
new strategic CRM, built for the success of the individual
employee along with the entertainment pleasure of customers
world-wide.
References
Guru99 (2019) Waterfall Vs. Agile: Must Know Differences
Retrieved from https://www.guru99.com/waterfall-vs-agile.html
Sweeney, Michael (2019) Agile vs Waterfall: Which
Method is More Successful? Retrieved from
https://clearcode.cc/blog/agile-vs-waterfall-method/
The following scenario will be used for all weekly assignments
in this course. WeLoveVideo, Inc. is a mid-sized entertainment
company, providing TV and video services to its customers
globally. The company has become very successful, growing

from 10 to 200 employees in the past 5 years and gaining
significant traction in the market. In addition, their sales have
grown from $100,000 to $40,000,000.
The primary services provided are streaming videos, primarily
focusing on major network shows along with current and past
movie releases. They are seen as an alternative service provider
to local cable and satellite TV.
As the company has grown in size and revenue, they’ve found
that the database they use to track customer data has become
obsolete. The sales team has a hard time determining both its
prospective customer demographics and its current customer
preferences. Sales is in desperate need of a customer
relationship management (CRM) system, but is currently well
positioned to invest in improving their internal systems.
The company has a functional organizational structure. The
departments include Sales, Human Resources, Finance,
Operations, and Product Development. Each of these
departments are influenced by customer data, and will be
potential users of the new CRM. In addition to their internal
users, they have partnered with all the major networks to license
and make their shows available to customers.
A CRM system will be no small undertaking. Currently,
customer data is being managed through multiple spreadsheets
that will need to be migrated. In addition, Finance uses a system
called, “Adaptive Insights for Finance,” which will need to
interface with the CRM to ensure integration of financial data.
Beyond this, WeLoveVideo, Inc. has focused on improving their
employee's overall worker experience in terms of applications,
workflow, and user interface. This new CRM will need to
account for this, ensuring that the user interface and design lead
to strong adoption across its users.
Speed of implementation will be critical, as the company senses
they are losing money daily due to lack of centralized customer
information. WeLoveVideo, Inc. is hoping that this CRM
implementation will not only streamline Sales and Support, but
will also provide valuable insights about its customers’ viewing

and buying behaviors that will lead to increased market share.
The weekly assignments include:
Week 1: Comparing SDLC approaches and making a
recommendation
Week 2: Creating a project plan
Week 3: Writing system requirements
Week 4: Presenting a design proposal with identified processes
and a storyboard detailing the look and feel
Week 5: Writing a change management plan
Week 6: Developing a customer success story

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