20131225
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This document provides an overview of Sojern's partnership and advertising services. Sojern uses traveler data to target relevant ads to in-market travelers, helping brands engage travelers efficiently. Sojern offers data monetization by earning revenue from anonymous site visitor data, data-driven marketing to target ads and increase conversions, and audience insights from its extensive data. Major travel brands partner with Sojern for incremental revenue by monetizing their data with no cost, and access audience insights to improve their own marketing. The document includes examples of Sojern's services and case studies demonstrating successful campaigns for travel, hospitality and retail brands.
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- 2. Overview Sojern drives super targeted, relevant advertising to in-market travelers. We use search, confirmation, and online travel intent data to help brands efficiently and meaningfully engage with travelers. 2
- 3. What We Do Data Monetization Data-Driven Marketing Audience Insights • Safely and securely earn incremental revenue from anonymous site visitor data • Target relevant ads to in-market travelers • Increase conversions and loyalty • Optimize advertising efficiency • Drive actionable insights from our extensive data set • Increase performance and revenue on campaign efforts 3
- 4. Who Works with Sojern 4
- 5. Data Monetization 5
- 6. Why Major Travel Brands Partner with Sojern + Sojern offers a simple and secure way to anonymously monetize your data with no cost to you and with easy integration. I. Incremental Revenue Simply and securely monetize your data with no cost to you II. Audience Insights Access actionable insights from your own and Sojern’s audience data to improve your own campaign efforts 6
- 7. Incremental Revenue: An Example Traveler searches and books airline tickets to Mexico on Sojern partner website. Traveler then visits New York Times site and sees a destination-specific hotel ad. Traveler books hotel for the dates of their trip. Sojern’s partner’s data helped convert the traveler, so they receive a check. 7
- 8. Audience Insights: A Great Value Added Sojern helps partners learn more about their audience to drive effective business decisions. Billions of Data Points Sojern Traveler Platform Actionable Insights + Travel purchase patterns + Top destinations Curate + Dates of travel + Avg. trip length Capture Activate + Travel frequency + Avg. # travel activities + % audience overlap with other data sources 8
- 9. Partner Integration as Easy as 1-2-3 1 2 Add Sojern Tag to your web pages Sojern seamlessly collects your search and booking data 3 You start monetizing with Sojern ad campaigns 9
- 10. Why Partners Trust Sojern with Their Data Privacy Partners Privacy & Protection Features: + We only accept non-Personally Identifiable Information (PII) that excludes items like name, telephone, address and email. + We partner with world class consumer privacy and advertising standards organizations including TRUSTe and IAB. + We empower consumers with the ability to opt out of advertising via AdChoices. Benefits for Partners: + Piece of mind that your data is safe and protected + Reliability from monthly reporting and data controls that allow you to choose non-competitive campaigns + Anonymity through combined data sources that remain opaque 10
- 11. Advertising 11
- 12. Sojern Traveler Platform 200 Million Traveler Profiles + Billions of Data Points Capture and Aggregate Intent Data Build Profiles of Your Target Customers Deliver Your Message Across Multiple Channels Right Message + Right Format + Right Traveler + Right Time 12
- 13. Data Activation Across Channels On Site – Site merchandising – Upsell/cross-sell Boarding Pass – Print and online – Pre-travel offerings – Local & national Traveler DNA Real Time Display – Mass reach – Immediate exposure Facebook Exchange – Key inventory source – High engagement Real-Time Video – High relevance – Experiential/rich 13
- 14. Next Steps + In person meeting in Mexico the week of January 14, 2014 + Discuss opportunities for working together + Countersign Non Disclosure Agreement (“NDA”) 14
- 15. Thank You! + Andres Franklin + Director, Business Development + E andres@sojern.com + P +1 (415) 215-1995 15
- 16. Case Studies 16
- 17. Travel Tripper Case Study Results + Sojern generated $158,117 in room bookings for Travel Tripper, a 16-to-1 ROI. Objective + Test dynamic creative for each hotel destination. + Target customized ads relevant to consumers’ travel intent. + Met campaign goals in a little over a month, serving 2,525,792 impressions and beating estimated cost per booking by 8%. + Campaign delivered 6.4% cost of revenue (COR), as opposed to 18–25% of OTAs. + Drive bookings at a cost lower than Online Travel Agencies (OTAs). 17
- 18. Longboat Key Club Case Study Results + Sojern experienced a 40% bounce rate — a 30% better rate than other ad agencies. + At a 11% cost per booking, Sojern beat the OTA’s cost by nearly 50%. Objective + Longboat experienced a 22x in return on investment, making Sojern #1 in ROI. + Increase multiple night stays. + Drive hotel bookings while keeping the cost of reservations low. + Drive Florida-bound leisure travelers to this more remote location. 18
- 19. Samsonite Case Study Results + Achieved highest rate of conversions and the highest ROI, delivering 5x sales volume vs. other vendors + Attained a high CTR of .34%, driving site traffic substantially above the volume seen in less targeted campaigns Objective + Samsonite needed to create an impactful campaign to drive traffic to shop.samsonite.com and deliver both online and offline sales. With Sojern’s unique boarding pass and audience targeting solutions, Samsonite took their campaign performance and ROI to a new level. + Reached and engaged 50MM active travelers who matched Samsonite’s target market 19
- 20. Super Shuttle Case Study Results + Exceeded Super Shuttle’s eCPA goals by 54% + Increased target volume of reservations by 20% + Targeted travelers as soon as intent was known Objective + Reach Super Shuttle’s optimal audience: – Travelers who just booked their flight – Travelers who checked in but had not confirmed their + transportation to & from the airport + Lower Super Shuttle’s target cost per reservation. + Reached key segments of high-value audiences: leisure travelers and groups with four or more in a party + Raised brand awareness with relevant messaging + Increase Super Shuttle’s brand awareness. 20
- 21. San Francisco Travel Case Study Results + Return on Ad Spend: 30 day $163 to $1; 60 day $331 to $1; 90 day $403 to $1. + Incremental Flight Bookings: In 90 day 233,567 searches and 7,186 bookings. Objective + Increase travel bookings to San Francisco + Drive traffic to www.sanfrancisco.travel + Track post-impression search and book behaviors + Optimized campaign to produce an overall CTR of 0.83%. + Users exposed to the Sojern served ads were 12% more likely to search and 14% more likely to book travel to San Francisco. 21