CCPC is a cleaning products manufacturer that introduced a new product called Fresh Bright in September 2009. As part of its marketing campaign, CCPC distributed 500,000 coupons for Fresh Bright that could be redeemed through October 2010. CCPC estimates a 2% redemption rate based on previous coupon campaigns. By September 30, 2009, CCPC had sold $2 million worth of Fresh Bright but had not recorded any liability for the coupons. Accounting standards require CCPC to recognize the expected cost of redeemable sales incentives as a liability when the related revenue is recognized.