Solving for X: Combining Content and Data to Deliver High Quality Leads
- 1. Webinar WEDNESDAY, June 24, 2015 Solving for X: Combining Content and Data to Deliver the Highest Quality Leads Jeff Piotrowski Director of Market Development LeadiD Jon DelRusso Chief Interactive Officer Ifficient Rob Yoegel VP of Marketing Gaggle
- 2. •Audio problems? Use the “Chat” window to request a dial-in number. •Use the “Chat” box to ask a question. •A recording of the webinar will be distributed to attendees. Tips for Attendees Confidential and Proprietary. For information purposes only. Please do not copy or distribute further without prior express written permission from LeadiD®.© 2015 LeadiD®, LeadiD.com & Lead Intelligence, Inc. All rights reserved.
- 3. Today’s Speakers Jeff Piotrowski Director of Market Development LeadiD Jon DelRusso Chief Interactive Officer Ifficient Rob Yoegel VP of Marketing Gaggle Confidential and Proprietary. For information purposes only. Please do not copy or distribute further without prior express written permission from LeadiD®.© 2015 LeadiD®, LeadiD.com & Lead Intelligence, Inc. All rights reserved.
- 4. •What is content marketing? •Key attributes of a great content program •How to measure content •Combining content and lead data for decisioning •Case study: Ifficient Agenda Confidential and Proprietary. For information purposes only. Please do not copy or distribute further without prior express written permission from LeadiD®.© 2015 LeadiD®, LeadiD.com & Lead Intelligence, Inc. All rights reserved.
- 5. Rob Yoegel Vice President of Marketing Gaggle Confidential and Proprietary. For information purposes only. Please do not copy or distribute further without prior express written permission from LeadiD®.© 2015 LeadiD®, LeadiD.com & Lead Intelligence, Inc. All rights reserved.
- 6. Confidential and Proprietary. For information purposes only. Please do not copy or distribute further without prior express written permission from LeadiD®.© 2015 LeadiD®, LeadiD.com & Lead Intelligence, Inc. All rights reserved.
- 7. Confidential and Proprietary. For information purposes only. Please do not copy or distribute further without prior express written permission from LeadiD®.© 2015 LeadiD®, LeadiD.com & Lead Intelligence, Inc. All rights reserved.
- 9. Confidential and Proprietary. For information purposes only. Please do not copy or distribute further without prior express written permission from LeadiD®.© 2015 LeadiD®, LeadiD.com & Lead Intelligence, Inc. All rights reserved.
- 10. Confidential and Proprietary. For information purposes only. Please do not copy or distribute further without prior express written permission from LeadiD®.© 2015 LeadiD®, LeadiD.com & Lead Intelligence, Inc. All rights reserved.
- 13. Confidential and Proprietary. For information purposes only. Please do not copy or distribute further without prior express written permission from LeadiD®.© 2015 LeadiD®, LeadiD.com & Lead Intelligence, Inc. All rights reserved.
- 14. Confidential and Proprietary. For information purposes only. Please do not copy or distribute further without prior express written permission from LeadiD®.© 2015 LeadiD®, LeadiD.com & Lead Intelligence, Inc. All rights reserved.
- 15. Confidential and Proprietary. For information purposes only. Please do not copy or distribute further without prior express written permission from LeadiD®.© 2015 LeadiD®, LeadiD.com & Lead Intelligence, Inc. All rights reserved.
- 16. Confidential and Proprietary. For information purposes only. Please do not copy or distribute further without prior express written permission from LeadiD®.© 2015 LeadiD®, LeadiD.com & Lead Intelligence, Inc. All rights reserved.
- 17. Confidential and Proprietary. For information purposes only. Please do not copy or distribute further without prior express written permission from LeadiD®.© 2015 LeadiD®, LeadiD.com & Lead Intelligence, Inc. All rights reserved.
- 19. Confidential and Proprietary. For information purposes only. Please do not copy or distribute further without prior express written permission from LeadiD®.© 2015 LeadiD®, LeadiD.com & Lead Intelligence, Inc. All rights reserved.
- 20. Confidential and Proprietary. For information purposes only. Please do not copy or distribute further without prior express written permission from LeadiD®.© 2015 LeadiD®, LeadiD.com & Lead Intelligence, Inc. All rights reserved.
- 21. Jeff Piotrowski Director of Market Development LeadiD Confidential and Proprietary. For information purposes only. Please do not copy or distribute further without prior express written permission from LeadiD®.© 2015 LeadiD®, LeadiD.com & Lead Intelligence, Inc. All rights reserved.
- 22. Confidential and Proprietary. For information purposes only. Please do not copy or distribute further without prior express written permission from LeadiD®.© 2015 LeadiD®, LeadiD.com & Lead Intelligence, Inc. All rights reserved. Tools to measure content effectiveness
- 23. Confidential and Proprietary. For information purposes only. Please do not copy or distribute further without prior express written permission from LeadiD®.© 2015 LeadiD®, LeadiD.com & Lead Intelligence, Inc. All rights reserved. Tools to measure marketing in aggregate
- 24. What about the leadsyour content produces? Confidential and Proprietary. For information purposes only. Please do not copy or distribute further without prior express written permission from LeadiD®.© 2015 LeadiD®, LeadiD.com & Lead Intelligence, Inc. All rights reserved.
- 25. Confidential and Proprietary. For information purposes only. Please do not copy or distribute further without prior express written permission from LeadiD®.© 2015 LeadiD®, LeadiD.com & Lead Intelligence, Inc. All rights reserved. In the past…
- 26. A simple mission . . . . . .to bring Trust and Transparency to online consumer interactions improving the quality and performance of online leads Confidential and Proprietary. For information purposes only. Please do not copy or distribute further without prior express written permission from LeadiD®.© 2015 LeadiD®, LeadiD.com & Lead Intelligence, Inc. All rights reserved.
- 27. #2 #1 New business development Quality of Leads #3 Remaining up to date with current marketing technology and trends the #2 challenge facing global marketers 2015 State of Marketing Study (5,000 Marketers Surveyed) Confidential and Proprietary. For information purposes only. Please do not copy or distribute further without prior express written permission from LeadiD®.© 2015 LeadiD®, LeadiD.com & Lead Intelligence, Inc. All rights reserved.
- 28. There with the… Confidential and Proprietary. For information purposes only. Please do not copy or distribute further without prior express written permission from LeadiD®.© 2015 LeadiD®, LeadiD.com & Lead Intelligence, Inc. All rights reserved.
- 29. Lead Lineage Lead Velocity Data Integrity Consumer Velocity Consumer Origin Lead Age Lead Origin Call Center Action Lead Authenticity Lead Duplication Lead Duration Lead-Level Data
- 30. Confidential and Proprietary. For information purposes only. Please do not copy or distribute further without prior express written permission from LeadiD®.© 2015 LeadiD®, LeadiD.com & Lead Intelligence, Inc. All rights reserved. ConversionRate ContactRate < 5 min 5-30 min 30-60 min 1-2 hrs 2-12 hrs 12-24 hrs > 1 day Contact Rate Conversion Rate Conversion Rate by Lead Age Contact Rates Fall by 25% on Average When Age > 5 mins
- 31. hour before visit to brand site 24 hrs before visit to brand site week before visit to brand site 30 days before visit to brand site 0% 25% 50% 75% 100% 0 1 2 3 4+ Consumer Journey Prior to Becoming Lead on Brand Site # of Visits to Seller Sites: 24% of Leads on Brand Sites Recently Visited Seller Sites Confidential and Proprietary. For information purposes only. Please do not copy or distribute further without prior express written permission from LeadiD®.© 2015 LeadiD®, LeadiD.com & Lead Intelligence, Inc. All rights reserved. Network Intelligence
- 32. Confidential and Proprietary. For information purposes only. Please do not copy or distribute further without prior express written permission from LeadiD®.© 2015 LeadiD®, LeadiD.com & Lead Intelligence, Inc. All rights reserved. • Right price every lead • Stamp out fraud • Improve compliance • Accept, reject, review, reroute • Real time Insights into Action
- 33. Confidential and Proprietary. For information purposes only. Please do not copy or distribute further without prior express written permission from LeadiD®.© 2015 LeadiD®, LeadiD.com & Lead Intelligence, Inc. All rights reserved. + Content Data Content Website Leads
- 34. Confidential and Proprietary. For information purposes only. Please do not copy or distribute further without prior express written permission from LeadiD®.© 2015 LeadiD®, LeadiD.com & Lead Intelligence, Inc. All rights reserved. Quality
- 35. Jon DelRusso Chief Interactive Officer Ifficient Confidential and Proprietary. For information purposes only. Please do not copy or distribute further without prior express written permission from LeadiD®.© 2015 LeadiD®, LeadiD.com & Lead Intelligence, Inc. All rights reserved.
- 36. Confidential and Proprietary. For information purposes only. Please do not copy or distribute further without prior express written permission from LeadiD®.© 2015 LeadiD®, LeadiD.com & Lead Intelligence, Inc. All rights reserved. About Ifficient
- 37. Why Content? Confidential and Proprietary. For information purposes only. Please do not copy or distribute further without prior express written permission from LeadiD®.© 2015 LeadiD®, LeadiD.com & Lead Intelligence, Inc. All rights reserved.
- 38. Confidential and Proprietary. For information purposes only. Please do not copy or distribute further without prior express written permission from LeadiD®.© 2015 LeadiD®, LeadiD.com & Lead Intelligence, Inc. All rights reserved. Not enough! Differentiator
- 39. Confidential and Proprietary. For information purposes only. Please do not copy or distribute further without prior express written permission from LeadiD®.© 2015 LeadiD®, LeadiD.com & Lead Intelligence, Inc. All rights reserved. 1. What do I want to talk about? 2.How will I measure to success? 3.Who am I targeting? 4.What voice do I want to have? Content is simple Source: Adapted from AlexLCohen.com
- 40. Confidential and Proprietary. For information purposes only. Please do not copy or distribute further without prior express written permission from LeadiD®.© 2015 LeadiD®, LeadiD.com & Lead Intelligence, Inc. All rights reserved.
- 41. Confidential and Proprietary. For information purposes only. Please do not copy or distribute further without prior express written permission from LeadiD®.© 2015 LeadiD®, LeadiD.com & Lead Intelligence, Inc. All rights reserved. Production/distribution 1. Again, keep it simple 2. Weekly frequency 3. Cover relevant bases 4. Deliver value, let readers do the rest
- 42. Confidential and Proprietary. For information purposes only. Please do not copy or distribute further without prior express written permission from LeadiD®.© 2015 LeadiD®, LeadiD.com & Lead Intelligence, Inc. All rights reserved. Measuring Success Page Rank Click-to-lead rate Visits/visitor Total visits
- 43. Confidential and Proprietary. For information purposes only. Please do not copy or distribute further without prior express written permission from LeadiD®.© 2015 LeadiD®, LeadiD.com & Lead Intelligence, Inc. All rights reserved. Sample Report
- 44. Measuring Success Predictive Modeling Lead Score Lead Duration
- 45. Measuring Success For leads we buy: Lead Age TCPA Compliance Authenticity
- 47. East August 24th-26th, 2015 Hilton Midtown NYC 207 BOOTH NUMBER Use code “LEADID” to save $100. Confidential and Proprietary. For information purposes only. Please do not copy or distribute further without prior express written permission from LeadiD®.© 2015 LeadiD®, LeadiD.com & Lead Intelligence, Inc. All rights reserved.
- 48. Questions Confidential and Proprietary. For information purposes only. Please do not copy or distribute further without prior express written permission from LeadiD®.© 2015 LeadiD®, LeadiD.com & Lead Intelligence, Inc. All rights reserved.
- 49. Thank you Confidential and Proprietary. For information purposes only. Please do not copy or distribute further without prior express written permission from LeadiD®.© 2015 LeadiD®, LeadiD.com & Lead Intelligence, Inc. All rights reserved.