Sonare

The document discusses the impact of social media on employer branding and employee engagement. It describes how social media allows for new forms of one-to-one, one-to-many, and many-to-many communication. The document provides examples of best and worst social media practices for companies. It stresses that an organization's social media plan should have a clear goal, target the right audience, align with its employer brand, and establish guidelines and support for implementation. Finally, it emphasizes that social media requires an open culture, willingness to share, and management buy-in to be effective.