Sound social media strategies to generate website clicks
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The document outlines effective social media strategies to generate website clicks, emphasizing the importance of reputation management, customer service, loyalty, thought leadership, and acquisition. It discusses both organic and paid customer acquisition methods, providing tactics to optimize reach and track performance. The document includes specific examples and metrics related to social media advertising and lead generation for a healthcare company.
Sound social media strategies to generate website clicks
- 1. 1 | Sound social media strategies to generate website clicks Sound social media strategies to generate website clicks Erica Metzger Social Media Manager, BAYADA Home Health Care @stealthmaestro
- 2. 2 | Sound social media strategies to generate website clicks āWe donāt have a choice on whether we DO social media, the question is how well we do itā - Erik Qualman
- 3. 3 | Sound social media strategies to generate website clicks 1.23 billion monthly active users, 945 million mobile users, and 757 million daily users.
- 4. 4 | Sound social media strategies to generate website clicks ā¦ AND itās not just kids! Number of Adults on Social Media as of September 2014: 71% use Facebook 23% use Twitter 26% use Instagram 28% use Pinterest 28% use LinkedIn Pew Research, 2014 And 52% of online adults now use 2 or more social networks
- 5. 5 | Sound social media strategies to generate website clicks Social Media is not free
- 6. 6 | Sound social media strategies to generate website clicks ā¢ It takes people ā¢ It takes technology ā¢ It takes time ā¦ all of which are limited resources How do you know where to focus?
- 7. 7 | Sound social media strategies to generate website clicks The Five āMustsā of Corporate Social Media 1. Reputation management 2. Customer service 3. Customer loyalty 4. Thought leadership 5. Customer acquisition
- 8. 8 | Sound social media strategies to generate website clicks Customer acquisition = ROI ROI is a business metric, not a media metric We have to measure more than just social! Customer acquisition is critical to social success
- 9. 9 | Sound social media strategies to generate website clicks Organic Customer Acquisition The number of unique people who saw your content in their News Feed, ticker or on your Page In many cases, this number is restricted to a percent of your total following. eg: Facebook Ways to increase organic reach: ā¢ Engage, respond and be genuine Measure and review the posts that work! ā¢ Get your entire company to share, like and comment. Have a great campaign? Eblast ā¢ Share across multiple networks and make ā¢ Images, Calls to Action and Optimum post Internally distribution partnerships timing
- 10. 10 | Sound social media strategies to generate website clicks Paid Customer Acquisition The number of unique people who saw your paid content. In social media, if you want to reach any specific audience, you must use advertising Ways to optimize paid reach: ā¢ Custom audience(s) and persona development ā¢ Know what you are currently paying for leads and companywide conversion rates ā¢ FB: Boosted posts, ads manager and dark posts ā¢ Calls to Action and click through to site ā use forms and landing pages with specific goals ā¢ Permission marketing, what are you offering for that email address? ā¢ Tracking URLs and lead management
- 11. 11 | Sound social media strategies to generate website clicks11 ā¢ Triage Leads Facebook Advertising ā¢May - Facebook ( $2439.97) ā¢May - Twitter Ads ($250) ā¢May - LinkedIn Ads ($68.85) ā¢Oct ā Facebook ($3395.55) Google Advertising ā¢ AdRoll ā Retargeted ($43.34) Creative ā¢ Landing page, with custom form, email and workflow ā¢ Posts with tracking urls Manual campaign monitoring Digital Strategy Facebook AdvertisingLeads ā¢ 55 hires (4% hire rate) ā¢ 500,000 impressions ā 21,500 impressions per hire ROI at six months Level of Nurse Number RN 677 LPN 462 CNA/HHA 128 Student 46 Not a nurse 20 Other 22 Unknown 72 Yes to Peds Experience 607 Total 1427 Leads Cost Cost/Lead 1427 $6197.72 $4.34 Open house case study Hours Billed: 11,712.5 (1,464 8-hour shifts) 6 months = $185k 30x investment BAYADA Pediatrics utilized social media marketing to promote their companywide Pediatric Nurses Week open house in May and October 2014
- 12. 12 | Sound social media strategies to generate website clicks āYou canāt manage what you donāt measureā - Peter Drucker
- 13. 13 | Sound social media strategies to generate website clicks Use URL Tracking
- 14. 14 | Sound social media strategies to generate website clicks Name your campaign
- 15. 15 | Sound social media strategies to generate website clicks Add a medium
- 16. 16 | Sound social media strategies to generate website clicks Add a source
- 17. 17 | Sound social media strategies to generate website clicks Identify social traffic
- 18. 18 | Sound social media strategies to generate website clicks Thank you EricaMetzger SocialMediaManager, BAYADAHomeHealthCare @stealthmaestro FREE UTM TRACKING TOOL HERE: bhhc.co/decisionUTM
Editor's Notes
- #4: This is double the population of the US
- #5: Look, our target demo is here, weāve got 5 different core social networks and people to talk to. I can register for free and make this happen.. Right?
- #6: Dispel the motion! Begone from this room! The only thing free about social media is entry!
- #8: Reputation Management Maintain your awesome reputation! If your clients and caregivers to speak highly about you, ask them to do so on the internet! You are only ever as good as your last review Uncomfortable review? This is an opportunity to win back trust
- #12: Charlotte Peds = 2 NHBs, NAP = 2 NHBs (social media leads);HIP=2NHBs