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Isn’t it
Isn’t it
Amazing
Amazing
How
How
we’ve got
we’ve got
So much
So much
In common!
In common!
Hey creative genius! Got a minute?
clients that have paid for my
3 years of fun:
2
#

when someone

mutes out
the commercials
Here are some
TV Commercials
(Click on a logo to play)
rd
3

For us,

IS THE NEW
Hey creative genius! Got a minute?
Hey creative genius! Got a minute?
365 days of being witty and
unconventional. Check it out here.
Hey creative genius! Got a minute?
Hey creative genius! Got a minute?
PHASE 2: Character specific communication, to establish
their personalities.
Hey creative genius! Got a minute?
Hey creative genius! Got a minute?
Hey creative genius! Got a minute?
Hey creative genius! Got a minute?
Hey creative genius! Got a minute?
Hey creative genius! Got a minute?
Hey creative genius! Got a minute?
Hey creative genius! Got a minute?
Hey creative genius! Got a minute?
Hey creative genius! Got a minute?
Hey creative genius! Got a minute?
Hey creative genius! Got a minute?
Hey creative genius! Got a minute?
IV

THE FIRST THING WE DO AFTER STARTING OUR CARS IS

TURN ON

THE RADIO
YOU MUST HAVE HEARD THESE

RADIO SPOTS
FOR MYNTRA.COM AND IMAGINE TV
#5

We
like
giving

personalised
gifts.
Here are some
Of the personalised
DMs I had thought of.
Colour, Asian Paint’s signature store,
is an experiential store, where the
focus is not to sale products but to educate the
customers about how lights and colour can
transform any given space.
Kaleidoscopes were given out
as an invitation to architecture and interior
designers (the primary customers).
The brief: A DM for the parents asking them to
send their kids to the store on Christmas to help
Hamleys build a 20 ft tall Lego Christmas tree.
The idea: On the invite, an actual Lego brick was
stuck and handed over to parents visiting any
Reliance brands store.
The result: Thousands of kids turned up to build
the giant Lego Xmas tree, all thanks to one little
Lego brick!
Hey creative genius! Got a minute?
Hey creative genius! Got a minute?
Hey creative genius! Got a minute?
Hey creative genius! Got a minute?
Hey creative genius! Got a minute?
Hey creative genius! Got a minute?
Hey creative genius! Got a minute?
Hey creative genius! Got a minute?
Hey creative genius! Got a minute?
Hey creative genius! Got a minute?
Hey creative genius! Got a minute?
Hey creative genius! Got a minute?
Hey creative genius! Got a minute?
Hey creative genius! Got a minute?
Hey creative genius! Got a minute?
Hey creative genius! Got a minute?
Hey creative genius! Got a minute?
Loo poster
Coasters
Bartenders’ t-shirts
#7 WE FEEL LIKE

MURDERING
THE PERSON

WHOSE PHONE RINGS

DURING A MOVIE.
HERE ARE TWO TVC SCRIPTS FOR

“chotte mein”

“andherapan”

Click the titles to hear the audio.
Click here to read the scripts.
#8

We both

love

to look good
Have a dekko!
Hey creative genius! Got a minute?
Brand campaign for inkfruit.com
Brand campaign for inkfruit.com
Brand campaign for inkfruit.com
Brand campaign for inkfruit.com
Brand campaign for inkfruit.com
EDM for inkfruit.com
Coupons for inkfruit.com
Packaging for inkfruit.com flipflops (Footprints)
Diesel was the main sponsor for
the fashion show event, ‘The Vogue’,
in which the winner gets a chance to
intern at Diesel.
Diesel also had a stall put up where
activities were being held.
The idea:
Package the entire event as the hardships
one need to go through to get the much
coveted, ‘Diesel Learning Licese’.
Hey creative genius! Got a minute?
Hey creative genius! Got a minute?
Hey creative genius! Got a minute?
Hey creative genius! Got a minute?
Hey creative genius! Got a minute?
Brochure
and
Long copy
Hey creative genius! Got a minute?
Hey creative genius! Got a minute?
Hey creative genius! Got a minute?
#10

We love playing

Secret Santa
Secret Child
And more than that, being a
Here’s how we got even

Santa
To shop at

Children’s
Favourite Toy store.
The brief:
Make Hamleys Christmas, the Christmas to remember
for kids and their parents and also increase the footfall.
The idea:
Throughout the Christmas season, Hamleys was known as
‘Santa’s Favourite Toy Store’. All communications were made
around this thought asking parents to ‘shop where Santa shops’.
Print ad:
A letter thanking the children:
Hey creative genius! Got a minute?
Hey creative genius! Got a minute?
Hey creative genius! Got a minute?
Hey creative genius! Got a minute?
XII
Hey creative genius! Got a minute?
Inspired from a drop of ink and a ‘shout out’, the logo reflects
the two things that brand stands for: being creative and being
participative (the designs are all chosen by people.)
A squeezed film reel with sweat dripping from it, represents the
blood, sweat and tears that go into making a film.
I’M SURE
These aren't
the only
THINGS
that WE
HAVE IN
COMMON.
LET’S MEET FOR A BEER
LET’S MEET FOR A BEER
AND FIND OUT MORE.
AND FIND OUT MORE.

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Hey creative genius! Got a minute?