Southwest airlines c ase
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Southwest Airlines was founded in 1967 in Texas and now employs over 46,000 people. It uses innovative strategies like operating from less congested airports, online booking, and desktop applications. Southwest also has a strong culture of teamwork, fun, hard work, high pay, and profit sharing with employees. The company had over $15 billion in revenue in 2011 and has a fleet of 581 planes.
Southwest airlines c ase
- 1. A Case Study by Prof. Vijay Govindarajan, Julie B. Lang and Suraj Prabhu
- 3. COMPANY IN BRIEF • It was founded by Robin King and Herb Kelleher on March 16th 1967 as „Air Southwest Company‟. • „Air Southwest Company‟ was renamed as „Southwest Airlines‟ in 1971. • The company has its headquarters at Dallas, Texas. • The company started its service with
- 4. CURRENT STATUS OF THE COMPANY • Gary C. Kelly is the CEO of the company. • The company employs around 46,000 (aprox) employees. • The revenue of the company for 2011 was 15.6 Billion US Dollars. • The company has a fleet of 581 planes.
- 5. SOUTHWEST STRATEGIES • Change from „Hub and Spoke‟ approach. • Use of Less Congested Airports. • Adoption of Online Booking Strategy. • Innovative desktop applications „Ding!‟ • Reduction of headcount per aircraft. • Concept of Hedging.
- 6. ORGANISATION CULTURE • The Concept of “WE”. • Concept of Fun. • Concept of Hard Work. • Highest Pay Scales in the Industry. • Innovative Recruitment Style. • Profit Sharing with Employees.
- 7. “Sincerely hoping to some visionaries like southwest in you”