SP Inserts Full

We are ahead of the competition. We set superior Standards in
the Property Management Industry.
The Property Management industry is still relying on old business models and interaction
concepts with residents and owners/investors that hardly any modern industry is using today.
We have changed that by implementing excellent relationships with our stakeholders thanks
to the intense use of technology, providing additional and better services to our residents, and
a focus on asset management as part of our management services, thus aligning our work with
the interests and objectives of our owners.
Our goal is to earn our resident’s business as long as we manage the property and to fully realize
the potential of the owner’s investment according to his or her own objectives and criteria.
The positive experience with Strategic Properties is clear in the bottom line of every property
we manage. Our residents keep on giving us their business year after year and owners are
trusting us their investments.
Through a state-of-the-art cloud-based system, we set superior standards in the property
management industry.The engine of our business model and our back office give us a very
robust set of capabilities unparalleled in the industry.We have the technological platform, the
streamlined processes and the manpower to give a consistent, fast, professional, and effective
response to every interaction with residents and owners. We offer much better results than
our competitors. The back office processes and capabilities is the answer to why we have
better leasing times, better collections, faster and more economical response to maintenance
issues, faster eviction processes, less down time for the units, and most importantly, why our
owners get higher returns on their investments.
Our calling center originates more than 20,000 collection calls, 5,000 text messages and over
1,000 automated emails per day.This allows the on-site property manager for more time to
enhance the property’s appearance while keeping the tenants happy.
Our system’s innovations reduce property turnover by 50%, occupancy rates are 1-3% points
higher than our competition, and reduces rent payment delinquency.
Our rental payments gateway offers the highest number of payment options in the industry.
Our collection process is professional and effective yet tough. By setting expectations early on,
the tenants understand that their rent must be paid on time.
Our Owner Portal provides you with 24/7 access to your property information for you to
track the performance of your investment. We provide you with online access to view your
financial statements. These reports show when funds are collected and disbursements are
made.We provide several reports including tenant payment history, repair work order history,
property maintenance history, and financial reports.This system provides you with access to
the information you need, when you need it.
Finally, the experience and intensive training of our staff and our knowledge of the rental
markets, the insurance industry, and maintenance and construction activities, make us a more
reliable and effective Property Management company.
Why us? We are technology based and results-driven
Main 305·717·6084 · F 305·418·4093
1110 Brickell Ave · Suite 719 · Miami · Florida · 33131
strategicproperties.com

Certified International Property Specialist (CIPS)
This members-only group is specifically for international practitioners of the National Association
of REALTORS® who have earned the CIPS designation. Comprised of over 2,000 real estate
professionals specializing in all areas of real estate, the CIPS Network provides a 360° view of
the global market. In any type of international real estate transaction, members are consumers’
best and most trusted resource for navigating the international market.
The CIPS Designation is the only designation of its kind in the real estate community. It’s
synonymous with advanced expertise, a global perspective and distinct understanding of a
global buyer, and comes with powerful brand recognition with designees in nearly 40 Countries.
Certified Property Management Executive (CPME)
The CIPS® designation prepares REALTORS® to service the growing international market within
their local community by focusing on culture, exchange rates, investment trends, and legal issues.
Certified Apartment Manager (CAM)
We provide onsite managers that serve as a vital link between apartment residents and the
community, owners, and investors. As active members of the National Apartment Association
NAA, our CAMs will take care of the following:
• Management of Residential Issues
• Legal Responsibilities
• Human Resource Management
• Fair Housing
• Marketing
• Property Maintenance
• Risk Management
• Financial Management
• Community Analysis
Distressed Properties Professional (DPP)
These industry professionals have most of the designations.They have hundreds of successful
distressed properties closed in their real estate career. The DPP Designation course tells real
estate professionals exactly what they want to know to be successful in today’s market.This
course answers all questions and gives clear concise directions on everything from how to
market for distressed properties, to closing the deal and getting paid.
Certified REO Specialist (CREO)
All national lenders and asset managers recognize this national designation.This training provides
the inside knowledge of how REO properties are traded.After the Mortgage meltdown, REO
specialists have been able to assist all of the American homeowners and financial institutions to
get back on their feet and back to normal.
Transnational Referral Certification (TRC)
Through the International Consortium of Real Estate Associations ICREA,These professionals
represent over two million real estate agents and brokers worldwide. Members are able to
work with agents around the world to facilitate real estate transactions in an environment that
helps buyers purchase real estate through an international network of competent individuals
who are experts in their regions.
e-PRO®
National Association of REALTORS® (NAR) developed the e-PRO® certification program
to teach members how to effectively use real estate technology to grow their business.The
National Association of REALTORS® has partnered with the Social Media Marketing Institute
(SMMI) to develop an entirely new e-PRO® program to help successfully compete in today’s
ever-evolving real estate market.
Designations
Main 305·717·6084 · F 305·418·4093

We manage your properties and turn them into revenue
generating investments while keeping expenses at a
minimum. Trust your investment to us!
Our guiding principle:
Creating Communities through additional services
At Strategic Properties we understand that in the highly competitive multifamily market, the
successful properties are those that are able to attract and retain better residents. For us, giving a
resident a unit and keeping it in good condition is not enough: we strive to create communities
in which additional services and age targeted programs make a difference.These programs cre-
ate a sense of belonging and inclusion that results in lower turnover and delinquency as well as
higher security and overall enjoyment. Our stellar track record has made us a favorite partner
of agencies, non-profits and other organizations that have resources available at no cost to our
residents and to the property.This guiding principle explains why our turnover and delinquency
rate are 50% and less of the industry standards.
Our unique 80/20 approach
By taking 80% of the repetitive, clerical and menial tasks off the hands of the onsite staff and
transferring them to our back office we enable them to focus on the 20% that is the real
priority to the property and to their key role in the deployment of our community programs.
Technology and Back Office resources
Our back office setup is the engine of our business model that is behind the success of our
community staff. It gives us a very robust set of capabilities unparallel in the industry because
we have the technological platform, the streamlined processes and the manpower to give a
consistent, professional and most of all, effective response to every interaction with residents
and owners. This allows us to outperform our competitors.The back office processes and
capabilities and the intensive training of our staff, is the reason to why we have better leasing
times, more online payment options,better collections,faster and more economical response to
maintenance issues, and faster eviction processes than anyone in the industry.As a direct result,
we get higher collections,less down time for the units,and most importantly,why our owners get
higher returns on their investments.
Our team has been involved in the development, construction, acquisition and disposition, and
management of more than 20,000 units, giving us in-depth knowledge of the rental markets,
the insurance industry, the maintenance and construction activities and the financial markets.
Asset Management
At Strategic Properties we don’t have an agenda for the management of our properties, other
than that of their owners. We constantly monitor the performance of the assets we are in
charge of to compare them with the owner’s initial expectations and the market adjusting and
timing our decisions according to the intended ownership cycle.We take the initiative to advise
the owners of trends and events in the market that can affect their investment parameters.
Multi-Family
Property Management
Main 305·717·6084 · F 305·418·4093

Property management reinvented
Our hands-on principals have 35 years of experience in property management, asset manage-
ment, real estate investment, development, and construction.We are the reliable partners of
choice to manage your investments. Our successful track record will get you incomparable
returns. Here is how we do it:
Marketing
We create many different marketing campaigns on different media platforms, according to the
property features and location, and track every call to customize the listings and incentives of-
fered according to the market responses to ensure quick property occupancy.
Tenant Approval
We guarantee same day response to all applications, a process that includes thorough nation-
wide screening with criminal background check,credit check,employment,and rent verification.
For condo units, we will pre-approve all applicants with our exclusive guarantee return of the
application fee in the case that the association denies the application. In addition, we keep track
of the response from the association to minimize the approval time.
Rent Payment
We offer the highest number of payment options for your residents in the industry featuring
our exclusive payment gateway, www.rentpaynow.com or www.pagaturenta.com, a very easy
to use application with no log in or passwords required.
Rent Collection
Our collection process is professional and effective. Our call center deploys daily protocols for
up to 20,000 automated calls, text messages and emails. Live operators are also available to
take payments over the phone. By setting expectations early on, the residents understand that
their rent must be paid on time.The first time the resident is late, they get an understanding of
how persistent yet professional our collections department operates.
Maintenance
We have a qualified and experienced maintenance team available 24/7.We provide high quality
and timely maintenance for your property with guaranteed same day response to emergencies.
Our maintenance department and preferred vendor affiliations will save you time and money
as well as make sure the repairs are done on a timely and professional manner.
Eviction Services
Should a resident no longer meet their rental commitment, we immediately initiate the legal
steps necessary to collect their rent or have the unit vacated as soon as possible all within the
local and state laws and regulations.
Online accounting and financial reporting.
Our Owner Portal provides you with 24/7 access to your property information for you to
track the performance of your investment. We provide you with online access to view your
financial statements. These reports show when funds are collected and disbursements are
made.We provide several reports including tenant payment history, repair work order history,
property maintenance history, and financial reports.This system provides you with access to
the information you need, when you need it.
Single Family
Condominium Units
Property Management
Main 305·717·6084 · F 305·418·4093

Main 305·717·6084 · F 305·418·4093
PROVEN SUCCESS
We have been in business for more than 12 years, and have an excellent group of skilled,
trained and certified property managers, leasing agents and maintenance technicians that deliver
an unsurpassed service to our residents and translates into excellent results for our Owners.
Here are some examples:
Turned around a 200-unit multi-family property in Atlanta in
one year.
• Attracted 100 senior residents.
• Reduced delinquency below 1.5%.
• Developed the following free Programs:
1. Senior program with one daily activity.
2. Family program with summer camp.
3.After school program.
4. School age feeding program during school vacation.
5. Back to school and community closet with supplies and clothing for 150 children.
Stabilized a luxury condo/single family portfolio in South Florida
owned by South American Investment Fund.
• Reached 100% occupancy in 4 months.
• Implemented a state-of-the-art financial reporting system that is allowing owners to enhance
their presence in the market.
Occupied a 12 unit building in one month, in a low-income area
with 100% residents using electronic payment methods.
43-unit multi-family B+ type property, owned by a US Investment
Fund.
• Increased NOI by 50% in one year with aggressive marketing to a new demographic
increasing rents by 20%.
• The property was sold at a 50% profit exceeding the owner’s expectations by more than
$200,000.
• Maintenance expense was always below budget.
Stabilized an 18-unit distressed property in three months owned
by a US Investment Fund.
•The owners had set aside $100,000 for a renovation program, that SP undertook with its
in-house crew, saving them $40,000 in cost, while increasing rents.
• The property has been 100% occupied for months and due to its increase in value it was put
into the market expecting to obtain a significant profit on its sale.
Case Studies

Main 305·717·6084 · F 305·418·4093
What they say about usRecommendations
!
!
August!15,!2013!
!
!
DANIEL!JARAMILLO!!
Strategic!Properties!!
9600!NW!25!ST!#!PH!
Miami,!FL!33172!
!
RE:$Letter$of$Recommendation$$
!
To!Whom!It!May!Concern:!
!
In!February!2013,!we!switched!our!property!manager!to!Strategic!Properties!“SP”!to!manage!
our!portfolio!of!condos!in!Orlando.!We!could!immediately!see!the!difference!in!the!way!this!company!
operated!and!we!have!been!very!satisfied!with!the!results!of!SP’s!unique!array!of!services.!Strategic!
Properties! goes! above! and! beyond! the! traditional! property! management! role! with! the! use! of!
technology!to!streamline!interaction!with!prospects,!tenants!and!owners.!Their!staff!is!very!responsive!
and! professional! and! I! highly! recommend! them! to! any! owner! looking! for! a! responsible,! effective!
company!they!can!trust!their!assets!to.!!
!
Thanks!to!the!team!at!Strategic!Properties,!our!bottom!line!has!been!positively!impacted!and!
our!properties!are!better!positioned!to!gain!value.!
!
!
Sincerely,!
!
!
!
!
Jose!Luis!Fernandez!
Highlander!Real!Estate!Ventures!LLC!
CEO!

Main 305·717·6084 · F 305·418·4093
Asset Management
At Strategic Properties we don’t have an agenda for the management of our properties, other
than that of their owners.We constantly monitor the performance of the assets and compare
them with the owner’s initial expectations, the market, and adjusting and timing our decisions
according to the intended ownership cycle while we advise owners of trends and events in the
market that could affect their investment parameters.
Our team has been involved in property management,asset management,finance and development,
acquisition and disposition, of more than 20,000 units, giving us in-depth knowledge of debt
and equity markets, property financial performance, and the acquisition and disposition of
multifamily properties.
Create Communities through Resident Service
One of our strongest assets that sets us apart from other management companies is our ability
to effectively bridge the public and private sector to leverage the most effective resources for
our communities.We create developments with the intent of not only positively impacting the
environment, but people’s lives as well. As much as possible, our developments offer support
services to residents in order to empower them and to succeed in the community in which
they live.
These programs and services help establish and create a sense of belonging that results in
lower resident turnover and significantly reduced rent delinquency, other benefits include a
real sense of security for our residents and overall resident enjoyment living in the community.
Our stellar track record has made us a favorite partner of agencies, non-profits and other
organizations that provide resources and services at no cost to the property and at no cost
to our residents.
Our strongest asset is that we understand that successful communities with strong resident
programs and community services are those that attract and retain long term and higher quality
residents. We strongly believe that renting a unit and keeping it in good condition is simply
not enough, we create communities with resident and age targeted services and programs that
make a difference. This guiding principle of community service resonates through our company,
resulting in resident turnover and delinquency rates that are significantly below industry standards.
Unique approach
We specialize in creative problem solving! We take from our onsite staff all of the repetitive,
clerical and menial tasks that traditionally consume most of the day to day activity of property
management. We transfer those activities to our back office, thus enabling your on-site property
professionals, to focus on playing a key role in the deployment of community and resident
programs and the real property, itself. We strongly believe that your multimillion dollar asset
should be managed by a professional who cleverly understands that keeping the property
occupied is directly related to the bottom line. We train our property managers to concentrate
on keeping our properties fully occupied, while servicing the community that will help achieve
full occupancy and a consistent financial return.
Technology and Back Office resources
Our back office is the engine and supports our business model,that allows the onsite professional
to focus on the community and resident services. We offer a robust set of capabilities that is
unparalleled in the industry, we utilize technology that streamlines processes, provides consistent,
accurate and professional reporting,and is easily on time accessible,while supported by professionally
trained property management and IT professionals.
Our back office processes and capabilities and the intensive training of our staff, is why we have
better leasing times, better collections, faster and more economical response to maintenance
issues, faster eviction processes and we achieve higher monthly collections, less down time for
units, and most importantly, our owners get higher returns on their investments.
Our Business Model

Main 305·717·6084 · F 305·418·4093
Property and Asset Management strategy:
Asset management is at the crux of profitability for every real estate venture. It is the set of
business practices that join financial, management and physical factors to sustain maximum value
for each asset and facilitate the strategic decision making related to multifamily properties.
Strong asset management is ultimately about business judgment and in this Strategic Properties
has delivered proven and superior results by ably advising our investors in assessing the myriad
of qualitative factors surrounding real estate decisions that so often are as critical to shaping an
astute decision as are the known quantitative results.
Every investment we make is subjected to our unusually rigorous due diligence process that
involves intensive research to clearly define (1) the current market value of each investment;
(2) the investment’s risk profile; (3) the investment’s profit potential and (4)The ability to fulfill
the mission of Strategic Properties and our agreed investment performance level.
Our due diligence includes an analysis of each property individual ownership entity,deal structure
and financial waterfall, debt and equity structure, location market, design, management, and
property condition. We also analyze and determine deal weaknesses and strengths, we create
a short and long term financial, property and market strategy, we possibly refinance, assume
debt, possibly renovate, and structure equity, address strengths, weaknesses, resolution strategy
and justification to insure continued life of the project and growth of the asset value through
appreciation of the asset and newly implemented strategy.
Working with you,our team,the onsite manager,governmental entities,debt and equity providers,
we analyze the debt and equity structure, possibly restructure the debt, create an equity play
with tax credits, protest the property taxes, analyze property insurance for the best possible
premium structure and look at the daily operations of the property to maximize net operating
income and investment return.
On a monthly, quarterly and annual basis we report back to you, the performance of the property,
the adherence to the overall business plan and to the overall property strategy and recommendations
for continued operation, refinance, and/or disposition. We see asset management as maximizing
property performance, while minimizing operating and financial questions.
Asset Management

Main 305·717·6084 · F 305·418·4093
Strategic Properties has been actively investing in affordable multifamily housing for over 20
years, and have been responsible for the successful development, redevelopment, repositioning
and management of over a combined 20,000 apartment units.
Our fundamental goal is to invest only where we can add value through aggressive management
and asset management of assets and those we improve or reposition. By increasing value, we
can generate maximum recurring cash flows, then hold for continued increasing cash flow or
sell the property into the market when it is prepared to pay a premium for the value we have
added. Our earnings from real estate properties come both from recurring net operating
income from stabilized properties, acquisition and development fees.
Strategy: We make solid, strategic investments in multifamily real estate where we can utilize
our operations and management skills, financial expertise, workout experience and longstanding
relationships to enhance the returns on investments.
Due Diligence:We perform intensive,hands-on due diligence,on an asset-by-asset basis,to fully
evaluate investment risks and opportunities. We closely study each asset, from vacancy rates
and market characteristics to cash flow and underlying loan characteristics, before an investment
decision is made.Through this exhaustive “from the ground up” due diligence, we are able to
buy right, consistently making great investments.
Managing:We seek to only invest where our management team can take action on a day-to-
day basis to ensure the highest level of performance.
Timing:We maintain the flexibility to either hold assets and generate recurring core income or
sell into a market that will pay premium values for assets.
Financial Strength:We will always strive to maximize the strength and stability of your balance
sheet with carrying values significantly below estimated current market values. Our capital
structure is diversified and provides ample resources to purchase assets at the most
opportune times.
Investment and
Acquisition Strategy

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