SpeakerHub MasterClass: Get Picked with Aurora Gregory
- 1. GET PICKEDTIPS, TRICKS AND TOOLS FOR LANDING A CONFERENCE SPEAKING SPOT WITH AURORA GREGORY # S H M A S T E R C L A S S
- 2. Feel free to ask questions live via the chat box A recording of the webinar will be available within the next 5 days Please mute phone and turn off Gmail/Outlook BEFORE WE GET STARTED
- 3. WHAT IF YOU COULD… Compose a speaker proposal that screamed it was a “must-include” for conference organizers? Solve the mystery of being rejected by speaker selection committees? Take your next speaker proposal from rejected to accepted?
- 4. AURORA GREGORY #SHMASTERCLASS COMMUNICATIONS STRATEGIST Get Picked: Tips, Tricks and Tools for Creating an Irresistible Speaker Proposal CO-AUTHOR
- 5. AURORA GREGORY #SHMASTERCLASS COMMUNICATIONS STRATEGIST 20+ years experience in marketing communications for Fortune 50 companies Speaker’s bureau management expert Placed 100s of speakers at local, national and international events
- 6. TIPS, TRICKS AND TOOLS FOR CREATING AN IRRESISTIBLE SPEAKER PROPOSAL. #SHMASTERCLASS Amazon public speaking Best-Seller GET PICKED
- 7. TIPS, TRICKS AND TOOLS FOR CREATING AN IRRESISTIBLE SPEAKER PROPOSAL. #SHMASTERCLASS Amazon public speaking Best-Seller The “secret sauce” used to place hundreds of speakers at local, regional, national and international conferences GET PICKED
- 8. TIPS, TRICKS AND TOOLS FOR CREATING AN IRRESISTIBLE SPEAKER PROPOSAL. #SHMASTERCLASS Available on Amazon in print and eBook formats Amazon public speaking Best-Seller The “secret sauce” used to place hundreds of speakers at local, regional, national and international conferences GET PICKED
- 9. #SHMASTERCLASS BE FAMOUS IN YOUR FIELD Your skills and expertise are the building blocks of your brand. Positions you as a leader: promotions Raises your profile as an industry thought-leader Instant networking opportunities and connections New employment opportunities SPEAKING:
- 10. FINDING A PODIUM WITH YOUR NAME ON IT
- 11. Speak where your peers and colleagues go to learn Professional association conferences: P2P education programs at their conferences FINDING A PODIUM WITH YOUR NAME ON IT Examples: Association for Financial Professionals Public Relations Society of America American Nurses Association National Society of Professional Engineers
- 12. Speak where your customers/referral sources go to network Co-present professional events that include a speaker as part of their events Industry/trade associations that your customers belong to. Local, regional and state chambers of commerce FINDING A PODIUM WITH YOUR NAME ON IT
- 13. Speak where your target audience goes to be encouraged Motivational events: Define your audience well to find where they gather Social services, churches, education venues, motivational conferences Local, regional and state events FINDING A PODIUM WITH YOUR NAME ON IT
- 14. Tools to aid the search: FINDING A PODIUM WITH YOUR NAME ON IT SpeakerHub.com – One of the best! Lanyrd.com 10Times.com Google Local Events – Chamber of Commerce, MeetUp.com, local chapters of national associations
- 15. YOU’VE GOT YOUR EYE ON A CONFERENCE OR EVENT TO SPEAK AT – NOW WHAT?
- 16. Local, regional and national conferences have a Call for Speakers to solicit speaker proposals ANSWERING THE CALL
- 17. Local, regional and national conferences have a Call for Speakers to solicit speaker proposals There will be rules and deadlines – follow them to the letter to increase your chances of getting picked ANSWERING THE CALL
- 18. Local, regional and national conferences have a Call for Speakers to solicit speaker proposals There will be rules and deadlines – follow them to the letter to increase your chances of getting picked Within the rules, plan to do everything you can to stand out from the crowd… ANSWERING THE CALL
- 19. #SHMASTERCLASS IT’S A COMPETITION Your goal is to win a spot on the agenda as a speaker!
- 20. 5 THINGS WILL BRING YOU SUCCESS Have a HOT TOPIC Sell with your TITLE Tell your STORY Highlight your JOURNEY TOOT your horn
- 21. HAVE A HOT TOPIC
- 22. WHAT'S HOT? What keeps you up at night? What’s driving internal conversations? Anything new, innovative like technology, tools, solutions
- 23. WHAT'S HOT? What’s controversial? What’s successful? Regulatory issues, processes, procedures Hit a homerun? Solve a big problem? Become a rock star?
- 24. YOUR TOPIC HAS TO BE HOT! Every conference program wants to put an educational, informative agenda in front of its audience. Demonstrate you can contribute to that goal with a great topic. To stand out…
- 25. SELL WITH YOUR TITLE
- 26. SELL WITH YOUR TITLE Critical: dedicate time to this First impression so make it count! Limited words to work with - build drama and interest. Use them wisely Be creative, clever, interesting! Key take-away: why it is important
- 27. SELL WITH YOUR TITLE Run-of-the-mill title: “How Businesses Are Combatting Electronic Payment Fraud”
- 28. SELL WITH YOUR TITLE Run-of-the-mill title: “How Businesses Are Combatting Electronic Payment Fraud” Catchy title: “Kicking Electronic Payment Fraudsters To The Curb”
- 29. SELL WITH YOUR TITLE Run-of-the-mill title: “Learning to Go with the Flow”
- 30. SELL WITH YOUR TITLE Run-of-the-mill title: “Learning to Go with the Flow” Catchy title: “Embrace the Chaos: An Exercise in Making the Most of Randomness”
- 31. SELL WITH YOUR TITLE Run-of-the-mill title: “Educational Teaching Techniques for the Modern Classroom”
- 32. SELL WITH YOUR TITLE Run-of-the-mill title: “Educational Teaching Techniques for the Modern Classroom” Catchy title: “How I Cured Nose-Picking with Duct Tape and Other Crazy Ideas That Improved Learning”
- 33. YOUR TITLE NEEDS TO SELL YOUR SESSION! It’s a competition: stand out from the crowd with a great title. To stand out…
- 34. TELL YOUR STORY. WHAT IS YOUR STORY?
- 35. TELL YOUR STORY Beginning, middle and end of your experience Start with commonly experienced challenges Paint a compelling picture: about how you addressed + solved problems Limited number of words to make your case…
- 36. TELL YOUR STORY BE IMPACTFUL BE COMPELLING BE CONCISE: WHY IS THIS A “CAN’T MISS PRESENTATION?”
- 37. COMMUNICATE THE STORY YOU’LL SHARE WITH YOUR AUDIENCE! This demonstrates that you’ve thought your presentation through thoroughly. To stand out…
- 39. HIGHLIGHT YOUR JOURNEY #SHMASTERCLASS What did you do that others can learn from? Demonstrate the depth of your presentation Highlight innovations: new or creative Avoid drilling down too deeply
- 40. HIGHLIGHT YOUR JOURNEY #SHMASTERCLASS Include valuable insights attendees can apply to their own businesses Keep your write-up broad enough so it appeals to a wide range of audience members
- 41. MAKE YOUR JOURNEY CLEAR! It’s the road you took that will be most interesting to a review committee and to an audience. To stand out…
- 43. TOOT YOUR HORN #SHMASTERCLASS Include results in your proposal: success is the payoff Your audience wants to know how to: Be successful Do their jobs better Achieve goals that have been unattainable Use a new processes improve their lives and relationships Manage challenges better, provide better service to their audiences
- 44. INCLUDE KEY PERFORMANCE METRICS! Your success points could be the difference between having your proposal rejected or accepted. To stand out…
- 46. Ignore call for speaker rules at your peril Typos and poor grammar can hurt you – proof your proposal before you submit it Use every opportunity the submission forms provide to highlight what you have to offer an audience SWEAT THE SMALL STUFF
- 47. Many submit, few are chosen – you have to stand out! Be strategic : your topic educates the audience + supports your professional goals Tell a good story Be creative Don’t wait until the last minute – rush jobs are rarely successful REMEMBER
- 48. ONCE YOU LAND A GIG AND AFTER YOU SPEAK
- 49. UPDATE SpeakerHub, LinkedIn, Resume, other professional listings Connect with new contacts – build relationships DON'T FORGET TO MERCHANDISE your presentation: Share your slides with the audience via SlideShare ADD
- 50. “If you know your stuff, you should be on stage. People believe people on stage.” Corporate Keynote Speaker Founder Shankminds Business Masterminds -PETER SHANKMAN
- 51. AVAILABLE ON AMAZON TIPS, TRICKS AND TOOLS FOR CREATING AN IRRESISTIBLE SPEAKER PROPOSAL. GET PICKED Learn how to: create a great presentation deck Write a strong speaker’s bio Find questions to help frame your speaker proposal Sample speaker proposals to use as templates Buy on Amazon
- 52. Q+A
- 53. CONTACT US AURORA GREGORY SPEAKERHUB www.GetPickedToSpeak.com http://amzn.to/2dAvbj5 @auroragregory www.speakerhub.com info@speakerhub.com @SpeakerHubHQ
- 54. October 19 C R E A T I N G A T R I B E O F F A N A T I C S F O R Y O U R S P E A K I N G B R A N D Next Session
- 55. THANK YOUfor joining us. SPEAKERHUB MASTERCLASS Loved this webinar? RECORDING TRANSCRIPT Available in 2 weeks. Available in 5 days.