Speed up your content creation
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The document outlines best practices for businesses using social networks for marketing, including content discovery, writing, editing, and distribution strategies. Key recommendations include leveraging visuals on platforms like Twitter and Facebook, understanding algorithms, and incorporating video content. It emphasizes the importance of understanding audience needs and creating diverse content types while managing the editorial process effectively.
Speed up your content creation
- 2. ● Intros- who are we? ● Why are we here? ● Content Discovery and ideas ● Writing and editing ● Graphics and visuals ● Distribution ● Managing the editorial Process ● Q&A
- 3. Jordan Mirchev Marketing Manager Nordics Trello Heather Gordon Athié Head of Retention UK Mynewsdesk
- 23. ● Magic Formula: Number or Trigger word + Adjective + Keyword + Promise Take a bold promise like “selling your car in a day.” How You Can Effortlessly Sell Your Car in Less than 12 Hours”
- 24. ● The Problem ● The Solution ● The Challenges ● Why it’s the best solution ● Action steps
- 25. ● The Problem ● The Solution ● The Challenges ● Why it’s the best solution ● Action steps Introduction How are businesses using social networks for marketing in 2016 How should businesses be using social networks for marketing in 2017 Body Twitter - use more visuals Facebook -know the algorithm LinkedIn - using the LinkedIn Groups Instagram - video and live feature Conclusion Brief recap: How should businesses be using social networks for marketing Brief recap: Why businesses should be pursuing these techniques
- 26. ● Share a shocking fact or statistic ● Something personal ● Start with a reader's question ● Share a thought provoking quote or a question
- 28. Before-and-after examples: ● It’s fun to write – Writing is fun ● It takes time to write – Writing takes time ● There are many people who write – Many people write ● There’s nothing better than blogging – Nothing’s better than blogging ● Here are some things to consider: – Some things to consider are:
- 29. ● You really should cut these out: “extremely,” “definitely,” “truly,” “very,” and “really.” ● Example: run quickly is better stated as sprint. “The road to hell is paved with adverbs.” ~ Stephen King “Adverbs are the tool of the lazy writer.” ~ Mark Twain
- 30. ● “Let’s eat Dad” and “Let’s eat, Dad.”
- 31. ● “It was hot today” → “the sun baked his shoulders”
- 32. ● Simplify convoluted phrases ● Condense wordy parts ● Fix rocky sentences ● Fix the grammar ● Make sure it flows
- 36. ● ContentIdeator ● CoSchedule’s Headline Analyzer ● Buzzfeed & Upworthy Clickbait Headline Generator
- 37. ● Use Google Docs to collaborate ○ See what others have changed ○ Make comments and suggestions ○ Do a brainstorm
- 38. ● Hemingway App ● Refly Editor http://refly.it
- 39. ● SEO & Keywords http://answerthepublic.com
- 40. ● Try out your subject lines
- 42. ● Tweets with pictures get 18% more clicks, 89% more favorites and 150% more retweets ● Images get 87% more engagement on Facebook ● There are 70 million new images on instagram every day ● Users watch live videos three times longer than pre-recorded ones ● Posts containing video increased by 75% last year ● Video gets 135% more organic reach than images
- 47. Source: http://www.creativebloq.com/graphic-design-tips/information-graphics-1232836
- 55. ● Study your readership using technology ● Think about the motivation behind consuming the content you already create
- 56. ● Create at least four! ● Who is it? ● What are their problems and desires? ● What kind of content do they consume? ● Where do they consume content? ● How can you engage them? ● What is their number one challenge? ● What trends are driving their industry? ● What one need can you fulfill? ● What’s the best way to solve those needs with content—through video, white papers, blog posts, press releases, newsletters etc.?
- 66. ● Database ● Find Contacts ● Followers ● Alerts and Subscriptions
- 72. ● Use the back of a card to work on your ideas ● Attach images as card covers ● Label it based on a topic ● Add notes about the idea ● Writer of the posto adds avatar ● Add due dates ● Checklists for distribution
- 75. ● Title ● Header ● Links ● Images ● Backlinks ● Keywords ● External inks ● Spell check ● Proofread ● Call to action
- 77. ● Evernote ● Google Docs ●
- 83. ● Understand your Audience ● Create a variety of content types ● Set KPIs ● Create an editorial Calendar ● Streamline the process ● Pick your tools and have a central place
- 84. ● trello.com/inspiration ● www.facebook.com/trelloapp ● twitter.com/trello ● instagram.com/trelloapp/ ● www.mynewsdesk.com ● twitter.com/mynewsdesk ● www.facebook.com/mynewsdesk