Spinning Web Analytics
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This document discusses web analytics and search optimization. It provides examples of the types of data that web analytics can track, such as visitor numbers, location, referral sources, and site behavior. The document emphasizes that analytics data needs context to be useful and gives tips for using keywords strategically and making a site more findable to move metrics like conversions and referrals.
Spinning Web Analytics
- 1. Spinning Web Analytics,Search Optimization and Marketing
- 2. So... you have a website...
- 3. ...and people visit it. Huzzah!!... or do they?
- 6. WEB ANALYTICSHey! Wassup. You got a website to show me?I do! You mind signing the guest book while you’re here?Yeah yeah *scribblescribblescribble* There. Signed.Now can you show me a website?Fine. Fine. Here’s some HTML code....I have a few JPEGs for you. Some Flash files...Oh, and here’s some Java. Here, take some cookies to go with that.
- 9. WEB ANALYTICSAnalytics software visualizes the data to make patterns more readily apparent and understandable.
- 11. WEB ANALYTICS...it’s still just data. Data without context is just noise.
- 12. WEB ANALYTICS
- 14. WEB ANALYTICS
- 15. WEB ANALYTICSHow many visitorsHow often they visitedHow they’re visiting the site (computer type and capabilities)Where they came from (geographically)Where they came from (referral type)While here ... what did they do?
- 16. WEB ANALYTICSUsing the clues in the data, a clear picture of your site’s visitors may be inferred
- 17. Escarpment ViewsWhat is it?Online presence for print magazine.Goals:AttentionDrive sales of adsDrive sales of magazine
- 18. What should we look for in our analytics web????????
- 21. Spikes ID’d and made note of
- 23. OntarioBrief Intermission as we switch to live stats
- 25. What are people looking at?
- 26. What brought them there?
- 27. Where did they go from there?
- 28. What do you WANT people to be looking at?
- 29. Are they looking at it? Brief Intermission as we switch to live stats
- 30. WEB ANALYTICSIn solving a problem of this sort, the grand thing is to be able to reason backward.
- 31. Get It WriteWhat is it?Freelance Writing BusinessGoals:Lead generationEstablish position as an expert
- 32. What should we look for in our analytics web????????
- 34. Track emails/phone calls to websiteWEB ANALYTICS
- 36. Who is sending traffic?
- 37. What keywords bring people to your site?Brief Intermission as we switch to live stats
- 39. What pages resulted in the most referrals?
- 40. What pages resulted in the most conversions?Brief Intermission as we switch to live stats
- 41. WEB ANALYTICSYou know, a conjurer gets no credit when once he has explained his trick; and if I show you too much of my method of working, you will come to the conclusion that I am a very ordinary individual after all.
- 42. “You can only manage what you can measure.”- Peter Drucker
- 43. So how do we move the needle?
- 44. Make yourself more findable.
- 45. WEB ANALYTICS
- 46. How are people finding you now?
- 47. Who do you want to target?
- 48. Who do you want to target?
- 49. What are they looking for??
- 51. Use keywords naturallyand consistently
- 52. Think lasergun, not shotgun
- 53. WEB ANALYTICS
- 54. Brought to you by...Rob Clarkhttp://disclz.me/RobClark
- 56. www.kylemckeown.comSuggested ReadingComplete Web Monitoring
- 57. l33t Ninja analytics skills revealed
- 59. Avinash is the evangelist for analytics at Google
- 60. www.kaushik.netCreditsSpider Web (http://www.flickr.com/photos/martinkreyness/301315926/)Tape Measure (http://www.flickr.com/photos/pinksherbet/3209939998/)Adrian on Computer (http://www.flickr.com/photos/bombardier/15371858/)IBM 1620 (http://www.flickr.com/photos/euthman/2131988829/)Butt in Denim (http://www.flickr.com/photos/carbonnyc/500028263/)Sherlock (http://www.flickr.com/photos/londonmatt/3190604849/)Intermission – accordian (http://www.flickr.com/photos/rjl20/126592970/)Intermission – juggling (http://www.flickr.com/photos/rjl20/126592905/)Intermission – straw hat (http://www.flickr.com/photos/rjl20/422854280/)Intermission – clown (http://www.flickr.com/photos/rjl20/126592943/in/photostream/)Tips (http://www.flickr.com/photos/thetruthabout/4577200260/)Speedometer (http://www.flickr.com/photos/thatguyfromcchs08/2300190277/)Lost and Found (http://www.flickr.com/photos/lightsoutfilms/3437299/)Dog with bone (http://www.flickr.com/photos/shankbone/3022864843/)Storm Trooper writing lines (http://www.flickr.com/photos/st3f4n/4193370268/)Raygun (http://www.flickr.com/photos/tinkerbots/3395985867/)
Editor's Notes
- #24: Questions
- #28: Unique IDs allow you to track exactly where your leads are generated. Unique email addressid appended to end of a URL ?myid=abc123When all else fails, just come right out and ask “how did you get our number?”
- #33: Questions
- #34: Why do we go to all this trouble? Is it worth it?Lead in to SEO and SEM and applying the analytics knowledge ....
- #37: Easy easy easy - <title> tag.
- #38: - web metaphor - Look to where the vibrations are coming from.
- #44: http://www.youtube.com/watch?v=7FRwCs99DWg&feature=player_embedded
- #45: Link to, comment on, and write about others' work you admire.Blog - but only if you can commit.Give people what they want/need. - say I moonlight as a wedding photographer....