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S P R I N G C O N F E R E N C E 2 0 1 5 • B E S T P R A C T I C E S
GAYLORD COLLEGE
OF MASS COMMUNICATIONS
AND JOURNALISM,
UNIVERSITY OF OKLAHOMA
spj
REGION 88
3/28/15
Best
Practices
Welcome to Norman and the beautiful Gaylord College
of Journalism and Mass Communications at the
University of Oklahoma. We are excited to sponsor
the 2015 Society of Professional Journalists Region 8
conference and we’ve brought a stellar slate of speak-
ers to share their wisdom with you. We’ll be
highlighting some of the latest trends and issues.
Enjoy and pour some great stuff into your head.
JACLYN COSGROVE
President,
Oklahoma Pro Chapter
Society of Professional
Journalists
2
KATHLEEN MCELROY is an assistant professor in
the School of Media and Strategic Communications at
Oklahoma State University, primarily teaching journal-
ism and sports report-
ing. In December, she
received her doctorate
from the University
of Texas, where she
was a Harrington fel-
low. Previously she
was an editor at The
New York Times for
20 years, working in
sports, news, dining and the web. She also worked at
The National, Newsday and publications in Texas. She
received a master of arts from NewYork University and
a bachelor of arts from Texas A&M.
EVE BYRON joined the National Institute on Mon-
ey in State Politics in January 2014 to help implement
new communication and outreach activities, includ-
ing traditional, social, and mixed media. She works
with news organizations, nonprofits, and academics
to inform them of the re-
porting and research op-
portunities provided by
the Institute’s in-house
staff and new website.
She came to the Insti-
tute after 30 years as an
award-winning investi-
gative reporter, honing
her skills at newspapers
in Colorado and Mon-
tana. Byron’s three decades in the news business
included a nine-month stint as the Mike Wallace In-
vestigative Reporting Fellow with the University of
Michigan’s Knight Wallace Fellows program.
PAUL FLETCHER has been publisher and edi-
tor-in-chief at Virginia Lawyers Weekly in Richmond,
Va., since 1989. He joined the newspaper the previous
year as news editor, after practicing law in Southwest
Virginia for three years. A graduate of the Washing-
ton & Lee University law school, he earned his un-
dergraduate degree at the College of William & Mary
and a master’s degree
in English from Emo-
ry University. Fletcher
has been a member of
SPJ since 1992 and
serves on the SPJ Eth-
ics Committee. He is
the immediate past
president of the Virgin-
ia Pro chapter. He has
won a number of state
and national journal-
ism awards, including honors for editorial, feature and
column writing.
JOE WERTZ is an environment and energy policy
reporter for StateImpact Oklahoma. He reports regu-
larly on energy and
environment issues
for NPR, has worked
as a newspaper editor
and reporter in Okla-
homa, and is a board
member and executive
officer at Freedom of
Information Oklaho-
ma, a non-profit group
that works to promote
public access to gov-
ernment records and meetings. He studied journalism at
the University of Central Oklahoma.
KURT GWARTNEY started his radio career in 1977
as a high school junior in his hometown of Pryor. He
returned to radio in 2005 after departing from fulltime
journalistic work to help
start a small business and
attend graduate school.
He became the news di-
rector at KGOU, the pub-
lic radio station licensed
to the University of Okla-
homa, in 2008. He is the
recipient of numerous
awards for his reporting
work and the former ed-
3
S P R I N G C O N F E R E N C E 2 0 1 5
8to 9 a.m.
CHECK IN
Begins at 8 a.m. Saturday. The college is
located 395 W. Lindsey Street in Norman.
LOBBY
9 a.m.
Welcome To The Jungle:
The Culture Of Newsrooms
by Kathleen McElroy, assistant professor in
the School of Media and Strategic
Communications at Oklahoma State
University and a former editor at
The New York Times.
ETHICS AND EXCELLENCE IN JOURNALISM
FOUNDATION AUDITORIUM
10 a.m.
10-11:30 Follow the Money
How journalists can explore campaign finances
and write investigative pieces by Eve Byron
of the National Institute on Money in State
Politics. Drop-ins welcome.
GAYLORD HALL 2020
itorial director for StateImpact Oklahoma, a collabora-
tive public media reporting project. Gwartney is a for-
mer board member of Public Radio News Directors, Inc
RACHEL HUBBARD oversees news and pro-
gramming at KOSU, the public radio station li-
censed to Oklahoma
State University. She
has worked as KOSU’s
state capitol reporter
and regularly reports
Oklahoma stories for
National Public Radio.
She learned to be a
good storyteller at her
great-grandmother’s
kitchen table but also
got a degree in agricultural communications from
Oklahoma State University.
ALEX CAMERON came to NEWS 9 in 1995
as a general assignment reporter. In 1996,
Cameron took on anchoring duties at the station,
beginning with NEWS 9 This Morning, and then
the weekend evening newscasts in 1998. In 1999,
Cameron began a
nearly 10-year-long
stint of co-anchoring
the 4:00 news, and
also reporting daily
for NEWS 9 at 5, 6
and 10. In 2009, he
started up an investi-
gative reporting unit
for Griffin Commu-
nications, reporting
on a variety of uses
of tax dollars. Cameron and his team have won
numerous awards for their reporting, including 3
regional Emmys and the Society of Profession-
al Journalists’ First Amendment Award. He was
recently elected president of FOI Oklahoma, a
25-year-old nonprofit that promotes and educates
about openness in government. He anchors News
9 at Noon, in addition to his investigative work.
Cameron is originally from New Jersey. He has a
bachelor’s degree from Bucknell University and a
masters in journalism from New York University.
Before joining Oklahoma Watch in 2012, DAVID
FRITZE worked at TheArizona Republic for 20 years
in various positions, including business, metro and na-
tional editor, as well as a senior reporter. As a senior
editor, he led a team of reporters who produced enter-
prise and investigative stories on public money, K-12
and higher education, transportation, public health,
immigration and criminal justice. Before joining The
Republic, he was a
reporter at the Dallas
Times Herald and, pre-
viously, a writer and
editor at Oklahoma
Monthly magazine. He
grew up in Oklahoma
City, received a bach-
elor’s degree at the
University of Oklaho-
ma journalism school
and worked for several
Oklahoma newspapers. He spent a year in Ecuador on
a Rotary Foundation journalism fellowship.
ARNOLD HAMILTON became editor of The Okla-
homa Observer in September 2006. A 32-year vet-
eran of daily newspapers, Hamilton is a former staff
writer for the Dallas Morning News, the San Jose
Mercury News, the Dallas Times Herald, the Tul-
sa Tribune and the Oklahoma Journal. He earned a
bachelor’s degree in organizational behavior from
the University of San Francisco and a master’s
degree in political
science from Okla-
homa State Universi-
ty. Inducted into the
Oklahoma Journalism
Hall of Fame in 2011,
Hamilton also is a
two-time winner of a
Dallas Press Club Ka-
tie Award for report-
ing excellence. His
coverage of the Okla-
4
B E S T P R A C T I C E S
homa City bombing was featured in the 1996 edi-
tion of America’s Best Newspaper Writing. In 1997,
Hamilton received the Fran Morris Civil Liberties
in Media Award from the American Civil Liberties
Union Foundation of Oklahoma.
CAROL COLE-FROWE is an independent journalist
specializing in stories about the environment — specif-
ically water and wind; science, health, business, food
and travel features.
She has written, edited
or blogged for several
daily Oklahoma news-
papers, the New York
Times, Bloomberg
News, Agence France
Presse, SPJ.org, Okla-
homaWatch.org, SPJ’s
Quill, the Oklahoma
Gazette, The Associat-
ed Press and national
newspapers, magazines and websites. She won the Carl
RoganAssociatedPress/OklahomaNewsEditorsSweep-
stakes award in 2005 and 2008. Cole-Frowe is an adjunct
journalism professor at the University of Oklahoma.
CARYASPINWALLisanenterprisewriterfortheTul-
sa World. Originally from Boulder, Colo., she grew up
in Houston and New Orleans before moving to Okla-
homa. She is a graduate of Oklahoma State University.
On the World’s enterprise team, Aspinwall writes a
mix of investigative sto-
ries and features about a
wide variety of subjects,
including Oklahoma’s
corrections system. In
2012, Aspinwall won
the Freedom Forum/
ASNE award for Dis-
tinguished Writing on
Diversity, the NLGJA
feature writing award
and was a Casey Medal
finalist for her series “Becoming Katie,” about a trans-
gender teen growing up in Bixby. In 2013, she was
named the Great Plains Awards Writer of the Year.
GRAHAM LEE BREWER began his career as a
journalist covering Oklahoma’s vibrant music scene
in 2006. After working as a public radio reporter for
KGOU and then Okla-
homa Watch, where he
covered areas such as
immigration and drug
addiction, he went on
to cover the Oklahoma
Senate for eCapitol be-
fore joining the Okla-
homan in 2013.
	 Brewer has
covered a variety of
issues for The Okla-
homan, including criminal justice, the state prison
system and the death penalty. He also lends a hand
covering the state Legislature and county elections.
Brewer has won numerous local and national awards
for his reporting, which has taken him from ancient
villages in the deserts of the southwest to summits at
the United Nations, from witnessing executions to rid-
ing along on cattle drives on the Oklahoma plains. He
received a bachelors in journalism from the University
of Oklahoma in 2009 and a master’s in 2011.
SEAN MURPHY is the Capitol correspondent in
Oklahoma City for
The Associated Press.
He covers the gover-
nor and the Oklahoma
legislature, political
campaigns and gener-
al government. Mur-
phy graduated in 1995
from the University of
Oklahoma with a jour-
nalism degree in news
communication and
launched his career at the Duncan Banner in southwest
Oklahoma covering police, courts and general news.
	 He started covering Oklahoma politics and
government in 1998 for Capitol Network News during
Republican Gov. Frank Keating’s second term.
Murphy went to work for the Norman Transcript in
2001 and later for the newspaper’s parent company,
10-11:30 SPJ Code of Ethics
by National SPJ President-elect Paul Fletch-
er. He will discuss the latest in journalism
and ethics.
GAYLORD HALL 2025
10-10:35 CoveringViolentWeather
by Kurt Gwartney, former KGOU Radio opera-
tions director and a National Press Foundation
Understanding Violent Weather fellow; Joe
Wertz, Oklahoma’s NPR State Impact team
member and Rachel Hubbard KOSU Radio
associate director and general manager.
	 Hear from these three public radio
reporters who won the national SPJ/SDX large
market, network award in radio spot news
for their reporting of the 2013 Moore torna-
do. Learn how they collaborated to provide
meaningful reporting for a national audience
that went beyond the sensational in the face
of extremely difficult logistical and personal
challenges.
GAYLORD HALL 2030
5
10:45-11:30 Covering TV News in
Today’s News & Budget World by Alex
Cameron, a TV news journalist with KWTV-
News 9 investigative team and Phil Cross, an
investigative reporter at Fox News Channel 9.
GAYLORD HALL 2025
10:45-11:30 Podcasting: A How-To
Panel featuring Chase Harvick with OETA
Channel 13, Stephen Tyler with the “Apologize
for the Inconvenience” podcast and Noah T,
bedroom musician. Moderated by Michael
Cross, KOSU Radio’s host of Morning Edition.
GAYLORD HALL 2030
 11:30-Noon
SPJ Oklahoma Region 8 Luncheon
(lunch provided with registration)
GAYLORD HALL LOBBY/GARDENS
S P R I N G C O N F E R E N C E 2 0 1 5
Community Newspaper Holdings, Inc., as its Capitol
bureau reporter. He joined The Associated Press in
2004 and was named Capitol correspondent at the start
of the 2010 legislative session.
CALLEY MCGEHEE HERTH is director of com-
munications for the American Heart Association in
Oklahoma City. She received her bachelor’s degree
in mass media communications, public relations
and advertising from Oral Roberts University in
2004. She is currently completing her master’s. de-
gree in strategic com-
munications from the
University of Oklaho-
ma. Herth began her
decade-long public
relations career with
Carovilli Communi-
cations in Oklahoma
City, working primar-
ily with association
clients. She enhanced
her event management experience while at Petra
Industries in Edmond for six years. Most recently,
Herth served as senior communications officer for
the Oklahoma Insurance Department before accept-
ing her current position with AHA.
ADAM KEMP is an
enterprise reporter
and videographer for
the Oklahoman and
Newsok.com. Kemp
grew up in Oklaho-
ma City before at-
tending Oklahoma
State University.
Kemp has interned
for the Oklahoman,
the Oklahoma Gazette and covered Oklahoma
State football for CBS Sports.
PHIL CROSS is a Fox 25 investigative reporter.
Cross joined the Primetime News at Nine eight years
ago after working at television stations in Iowa,
Kansas and his home state of Missouri. He graduat-
ed summa cum laude
from Missouri South-
ern State Universi-
ty with a degree in
communications and
psychology. He also
studied at the Univer-
sity of Cambridge in
England. He is work-
ing on his master’s
degree at Oklahoma
City University.
Cross has won multiple awards for his reporting,
writing and editing. The Oklahoma Associated
Press has named his investigative pieces the best
in the state and those investigations have led to
criminal investigations and changes to police in
local and state agencies.
TIFFANY GIBSON
has worked for the
Oklahoman since
August 2011 and is a
member of the digital
news team. In addition
to writing and web ed-
iting, she also creates
multimedia features
for the website and maintains social media accounts.
MICHAEL MCNUTT is press secretary for Okla-
homa Gov. Mary Fallin. Before joining the gov-
ernor’s staff in September 2013, he worked near-
ly 30 years for The Oklahoman newspaper. He
worked more than
eight years at the
newspaper’s Capi-
tol Bureau, with his
chief assignments
covering the gover-
nor and the House of
Representatives as
well as several oth-
er state officials and
agencies as well as
political campaigns.
6
Noon - 12:30 Renowned Oklahoma jour-
nalist Joe Hight talks about the 20th anniver-
sary of the Murrah Building bombing and the
challenges presented by covering tragedy.
ETHICS AND EXCELLENCE IN JOURNALISM
FOUNDATION AUDITORIUM
12:30 - 1 p.m. SPJ Region 8 director
Eddye Gallagher honors Oklahoma and
Texas’ student journalists with the Mark of
Excellence Awards.
ETHICS AND EXCELLENCE IN JOURNALISM
FOUNDATION AUDITORIUM
1:45-2:20 Tribal Government
Reporting moderated by veteran journalist
M. Scott Carter, a staff reporter at
Oklahoma Watch.
GAYLORD HALL 2025
 
1:45-2:20 First Amendment on
College Campuses by Joey Senat, an
associate professor at OSU and longtime
advocate for Open Records and transparency in
government.
GAYLORD HALL 2020
 
B E S T P R A C T I C E S
Prior to that, he served as assistant news editor
and assistant city editor for The Oklahoman and
worked in the newspaper’s Enid bureau. Before
that, he worked for newspapers in Enid, Okla., and
Rolla, Mo.
JENNIE MELENDEZ serves as the senior public
information representative for the Oklahoma Health
Care Authority. OHCA oversees the SoonerCare
and Insure Oklahoma programs, covering more
than 1 million Oklahomans with affordable health
care each year. After graduating from Oklahoma
State University with a journalism and broadcasting
degree, Melendez began her career as a producer
at local CBS affiliate KWTV. She later transitioned
into marketing and advertising, spending four years
in various leadership roles at the local alt-weekly
Oklahoma Gazette. Melendez later completed her
MBA at Oklahoma City University with a focus on
integrated marketing communication. A news junky
at heart, she brings a journalist perspective to her
role as spokeswoman for OHCA.
HEIDE BRANDES is an award-winning journal-
ist and editor with more than 16 years of experi-
ence. She graduated from The University of Central
Oklahoma in 1995
with a degree in pro-
fessional writing, and
spent 12 years as a
newspaper reporter
and editor. She reg-
ularly contributes to
numerous state, re-
gional and national
publications and has
been published in The
Wall Street Journal, The Washington Post and the
New York Times. She is also the Oklahoma corre-
spondent for Reuters News Service.
CLIFTON ADCOCK is a native Oklahoman and
award-winning journalist who has worked in news-
papers for more than a decade. Before joining Okla-
homa Watch, he was an investigative reporter at the
Oklahoma Gazette, covering Oklahoma City gov-
ernment affairs and is-
sues such as campaign
financing, health care
and water since 2010.
From 2006 to 2010, he
covered tribal affairs
and public schools as
a staff writer for the
Tulsa World. Previ-
ously, he was a re-
porter for Great Falls
(Mont.) Tribune, the McAlester News-Capital and
the Muskogee Phoenix. Adcock received a bach-
elor’s degree in liberal studies from the University
of Oklahoma’s Gaylord College of Journalism and
Mass Communications.
M. SCOTT CARTER covers the Oklahoma legisla-
ture, state government and policy issues for Okahoma
Watch, a non-profit media organization that special-
izes in investigative reporter. Carter holds bachelor’s
and master’s degrees
from OU’s Gaylord
College of Journalism
and Mass Commu-
nication and an as-
sociates degree from
Northern Oklahoma
College. In 2013, he
was named one of the
Oklahoma’s top three
political reporters
by The Washington
Post’s blog, The Fix. An award winning journalist,
Carter captured three Associated Press-Oklahoma
News Editors sweepstakes awards between 2008
and 2012. Carter has also earned state and national
awards from the Society of Professional Journalists,
the Associated Press, the National Press Photogra-
phers Association, the National Magazine Publishers
Association and the American Library Association.
In 2011 his Young Adult Novel, Stealing Kevin’s
Heart was a finalist for the Oklahoma Book Award.
In 2013, Carter’s second novel, The Immortal Von
B., received the Oklahoma Book Award for Young
Adult Fiction, the Gold Award for YA fiction from
7
1:45-2:20 Freelancing and How to
Market Yourself by Carol Cole-Frowe, an
award-winning and full-time freelance blogger
and veteran journalist and Heide Brandes, an
award-winning freelance journalist.
GAYLORD HALL 2030
2:30 p.m.
 
 2:30-3:30 Covering Executions
featuring Cary Aspinwall, an enterprise writ-
er for The Tulsa World; Graham Lee Brewer,
a criminal justice reporter for The Oklaho-
man and Sean Murphy, capitol correspon-
dent for the Associated Press.
GAYLORD HALL 2030
 2:30-3:30 The Professionalization of
Information moderatedbyKevanGoff-Parker,a
longtimeaward-winningjournalistandPRproforthe
OklahomaDepartmentofHumanServices’Develop-
mentalDisabilitiesServicesdivision.Thepanelwill
featureMichaelMcNutt,aformerlongtimejournalist/
editorandnowpresssecretaryforGov.MaryFallin;
CalleyHerth,formerlyoftheOklahomaInsurance
DepartmentandJennieMelendez,spokeswomanfor
theOklahomaHealthCareAuthority.
GAYLORD HALL 2025
S P R I N G C O N F E R E N C E 2 0 1 5
the National Independent Book Publishers Asso-
ciation and Foreword Magazine’s Gold Award for
Young Adult Fiction.
JOE HIGHT was editor when The Gazette in Colo-
rado Springs in 2014 won the Pulitzer Prize for na-
tional reporting for its multimedia series “Other Than
Honorable.” He was named to the Oklahoma Jour-
nalism Hall of Fame in 2013. Before The Gazette,
he was The Oklahoman/NewsOK.com director of
information and development. Hight served for two
terms as president of the Dart Center for Journal-
ism & Trauma, an international organization based
at Columbia University with offices in London and
Melbourne. He authored and co-authored print and
online booklets and columns that are still used by the
Dart Center, including “Tragedies & Journalists: A
Guide for More Effective Coverage.” At The Okla-
homan, he was victims’team leader of the Oklahoma
City bombing coverage that won two national SPJ
awards, a national DartAward for Excellence in Cov-
erage of Violence and many others.
KEVAN GOFF-PARKER is a longtime journalist,
public relations and marketing professional who is
a public information manager for Oklahoma De-
partment of Human Services developmental dis-
abilities division. She has freelanced for many of
the state’s major publications, including The Okla-
homan, The Journal
Record and the Okla-
homa Gazette. Her
expertise includes
writing, editing and
photography, as well
as working in pub-
lic, media and com-
munity relations for
numerous employers,
including two For-
tune 100 companies.
After earning her bachelor’s degree in profes-
sional writing from the University of Oklahoma,
Goff-Parker worked for several years as a general
assignment reporter and arts-and-entertainment
writer and critic for The Oklahoman, as the feature
editor and assistant managing editor at The St.
Kitts-Nevis Observer in the West Indies and as a
business writer for The Journal Record.
NOAH T is a bed-
room musician
from Tulsa whose
music has been
licensed commer-
cially worldwide.
In the last three
years, he’s released
a full-length in-
strumental album,
a pop-rock EP and
most recently, the
score for the movie “Home, James.” He’s work-
ing on a full-length non-instrumental album, a
movie score and the podcast “Drinking on Tulsa
Time.” Find his music on digital retailers, or di-
rectly from NoahTMusic.com, plus find Drink-
ing on Tulsa Time on Stitcher and iTunes.
STEPHEN H. GREETHAM presently serves as Ex-
ecutive Officer, General Counsel to the Chickasaw
Nation Division of Commerce, in which capacity
he is manages complex litigation on the Nation’s
behalf and works closely with tribal leadership on
matters of economic development, resource man-
agement and protection, and intergovernmental
affairs. He also is an Adjunct Professor of Law
at the University of
Oklahoma College
of Law, where he
regularly teaches
federal Indian Water
Law. Greetham was
formerly a partner in
the Nordhaus Law
Firm (Albuquer-
que, NM), where he
served as counsel to
several American
Indian tribes; he also previously taught federal In-
dian tax, and Indian gaming law at the University
of New Mexico Law School.
CHASE HARVICK
is communications
manager for OETA. In
addition to managing
the station’s social me-
dia and digital commu-
nity, Chase hosts OE-
TA’s Downton Abbey
recap podcast, Up With
Downton, and is devel-
oping one other digi-
tal-exclusive content,
including The Okie Nerd Geekcast. A fifth generation
Oklahoman, Harvick graduated from SWOSU and
the University of Oklahoma in the areas of business
and international studies. Prior to OETA, he worked in
strategic communications for a local consulting group,
in the Office of the Oklahoma Secretary of State and
in higher education.
DR. JOEY SENAT is one of Oklahoma’s foremost
Freedom of Information experts. He has taught me-
dia law at OSU since
joining the faculty
in fall 1998. Among
the other journalism
courses he has taught
are public affairs re-
porting, media style
& structure, basic re-
porting, censorship,
editing and the gradu-
ate-level ethics class.
FOI Oklahoma Inc.
The blog was selected as one of the Top 10 Best New
Blogs in Oklahoma for 2009.
MICHAEL CROSS works as the Morning Edition Host
for KOSU. He has been with KOSU since 2008, working
as the state capitol bureau chief for seven years as well as
KOSU’s student coordinator.
	 He came to KOSU after several years in broad-
cast media, working at KTOK, KOKH Fox 25, KOCO
Channel 5 and KWTV News 9. Cross has his degree
in broadcasting and journalism from the University of
Central Oklahoma.
Oklahoma Pro Chapter, Board of Directors
President Jaclyn Cosgrove, The Oklahoman
Board Members Patrick B. McGuigan, CapitolBeatOK.com, City Sentinel;
M. Scott Carter, Oklahoma Watch; Carol Cole-Frowe, Independent Journalist; Michael Cross, KOSU;
Kevan GoffParker, Oklahoma Dept. of Human Services; Kurt Gwartney, American Red Cross
Dr. Mark Hanebutt, University of Central Oklahoma; Dr. William Hickman, University of Central Oklahoma
Dr. Warren Vieth, Oklahoma Watch
SPECIAL THANKS TO:
Gaylord College of Journalism
and Mass Communications,
University of Oklahoma
Kathy Adams
Robert Cole, art director
The Norman Transcript
Norman magazine
Norman Convention and Visitors Bureau
KOSU
OETA
Oklahoma Today magazine
Slice magazine
Sooner Legends Hotel
Jaclyn Cosgrove
Kevan Goff-Parker
Carol Cole-Frowe
Eddye Gallagher, SPJ Region 8 director
Firehouse Subs
Spenser Davis
Chad Hughes
Dana Branham
Daisy Creager
Matt Trovalli
Kate Bergum
B E S T P R A C T I C E S
2:30-3:10 TheChangingModelsof
Journalismby David Fritze, the executive
editor at Oklahoma Watch and The Oklahoma
Observer Editor Arnold Hamilton.
GAYLORD HALL 2020
 3:15-4 Covering Live Events
discussing the use of social media and online
tools to report the news. The panel will feature
Tiffany Gibson, an online editor of NewsOK
and Adam Kemp, an enterprise reporter for
the Oklahoman. Both journalists have covered
severe weather, court cases and other breaking
news across the Oklahoma City metro.
GAYLORD HALL 2020
4 p.m.
Conference Concludes
and SPJ Oklahoma Board Members
hold Budget Meeting.
GAYLORD HALL 2025

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  • 1. S P R I N G C O N F E R E N C E 2 0 1 5 • B E S T P R A C T I C E S GAYLORD COLLEGE OF MASS COMMUNICATIONS AND JOURNALISM, UNIVERSITY OF OKLAHOMA spj REGION 88 3/28/15
  • 2. Best Practices Welcome to Norman and the beautiful Gaylord College of Journalism and Mass Communications at the University of Oklahoma. We are excited to sponsor the 2015 Society of Professional Journalists Region 8 conference and we’ve brought a stellar slate of speak- ers to share their wisdom with you. We’ll be highlighting some of the latest trends and issues. Enjoy and pour some great stuff into your head. JACLYN COSGROVE President, Oklahoma Pro Chapter Society of Professional Journalists 2 KATHLEEN MCELROY is an assistant professor in the School of Media and Strategic Communications at Oklahoma State University, primarily teaching journal- ism and sports report- ing. In December, she received her doctorate from the University of Texas, where she was a Harrington fel- low. Previously she was an editor at The New York Times for 20 years, working in sports, news, dining and the web. She also worked at The National, Newsday and publications in Texas. She received a master of arts from NewYork University and a bachelor of arts from Texas A&M. EVE BYRON joined the National Institute on Mon- ey in State Politics in January 2014 to help implement new communication and outreach activities, includ- ing traditional, social, and mixed media. She works with news organizations, nonprofits, and academics to inform them of the re- porting and research op- portunities provided by the Institute’s in-house staff and new website. She came to the Insti- tute after 30 years as an award-winning investi- gative reporter, honing her skills at newspapers in Colorado and Mon- tana. Byron’s three decades in the news business included a nine-month stint as the Mike Wallace In- vestigative Reporting Fellow with the University of Michigan’s Knight Wallace Fellows program. PAUL FLETCHER has been publisher and edi- tor-in-chief at Virginia Lawyers Weekly in Richmond, Va., since 1989. He joined the newspaper the previous year as news editor, after practicing law in Southwest Virginia for three years. A graduate of the Washing- ton & Lee University law school, he earned his un- dergraduate degree at the College of William & Mary and a master’s degree in English from Emo- ry University. Fletcher has been a member of SPJ since 1992 and serves on the SPJ Eth- ics Committee. He is the immediate past president of the Virgin- ia Pro chapter. He has won a number of state and national journal- ism awards, including honors for editorial, feature and column writing. JOE WERTZ is an environment and energy policy reporter for StateImpact Oklahoma. He reports regu- larly on energy and environment issues for NPR, has worked as a newspaper editor and reporter in Okla- homa, and is a board member and executive officer at Freedom of Information Oklaho- ma, a non-profit group that works to promote public access to gov- ernment records and meetings. He studied journalism at the University of Central Oklahoma. KURT GWARTNEY started his radio career in 1977 as a high school junior in his hometown of Pryor. He returned to radio in 2005 after departing from fulltime journalistic work to help start a small business and attend graduate school. He became the news di- rector at KGOU, the pub- lic radio station licensed to the University of Okla- homa, in 2008. He is the recipient of numerous awards for his reporting work and the former ed-
  • 3. 3 S P R I N G C O N F E R E N C E 2 0 1 5 8to 9 a.m. CHECK IN Begins at 8 a.m. Saturday. The college is located 395 W. Lindsey Street in Norman. LOBBY 9 a.m. Welcome To The Jungle: The Culture Of Newsrooms by Kathleen McElroy, assistant professor in the School of Media and Strategic Communications at Oklahoma State University and a former editor at The New York Times. ETHICS AND EXCELLENCE IN JOURNALISM FOUNDATION AUDITORIUM 10 a.m. 10-11:30 Follow the Money How journalists can explore campaign finances and write investigative pieces by Eve Byron of the National Institute on Money in State Politics. Drop-ins welcome. GAYLORD HALL 2020 itorial director for StateImpact Oklahoma, a collabora- tive public media reporting project. Gwartney is a for- mer board member of Public Radio News Directors, Inc RACHEL HUBBARD oversees news and pro- gramming at KOSU, the public radio station li- censed to Oklahoma State University. She has worked as KOSU’s state capitol reporter and regularly reports Oklahoma stories for National Public Radio. She learned to be a good storyteller at her great-grandmother’s kitchen table but also got a degree in agricultural communications from Oklahoma State University. ALEX CAMERON came to NEWS 9 in 1995 as a general assignment reporter. In 1996, Cameron took on anchoring duties at the station, beginning with NEWS 9 This Morning, and then the weekend evening newscasts in 1998. In 1999, Cameron began a nearly 10-year-long stint of co-anchoring the 4:00 news, and also reporting daily for NEWS 9 at 5, 6 and 10. In 2009, he started up an investi- gative reporting unit for Griffin Commu- nications, reporting on a variety of uses of tax dollars. Cameron and his team have won numerous awards for their reporting, including 3 regional Emmys and the Society of Profession- al Journalists’ First Amendment Award. He was recently elected president of FOI Oklahoma, a 25-year-old nonprofit that promotes and educates about openness in government. He anchors News 9 at Noon, in addition to his investigative work. Cameron is originally from New Jersey. He has a bachelor’s degree from Bucknell University and a masters in journalism from New York University. Before joining Oklahoma Watch in 2012, DAVID FRITZE worked at TheArizona Republic for 20 years in various positions, including business, metro and na- tional editor, as well as a senior reporter. As a senior editor, he led a team of reporters who produced enter- prise and investigative stories on public money, K-12 and higher education, transportation, public health, immigration and criminal justice. Before joining The Republic, he was a reporter at the Dallas Times Herald and, pre- viously, a writer and editor at Oklahoma Monthly magazine. He grew up in Oklahoma City, received a bach- elor’s degree at the University of Oklaho- ma journalism school and worked for several Oklahoma newspapers. He spent a year in Ecuador on a Rotary Foundation journalism fellowship. ARNOLD HAMILTON became editor of The Okla- homa Observer in September 2006. A 32-year vet- eran of daily newspapers, Hamilton is a former staff writer for the Dallas Morning News, the San Jose Mercury News, the Dallas Times Herald, the Tul- sa Tribune and the Oklahoma Journal. He earned a bachelor’s degree in organizational behavior from the University of San Francisco and a master’s degree in political science from Okla- homa State Universi- ty. Inducted into the Oklahoma Journalism Hall of Fame in 2011, Hamilton also is a two-time winner of a Dallas Press Club Ka- tie Award for report- ing excellence. His coverage of the Okla-
  • 4. 4 B E S T P R A C T I C E S homa City bombing was featured in the 1996 edi- tion of America’s Best Newspaper Writing. In 1997, Hamilton received the Fran Morris Civil Liberties in Media Award from the American Civil Liberties Union Foundation of Oklahoma. CAROL COLE-FROWE is an independent journalist specializing in stories about the environment — specif- ically water and wind; science, health, business, food and travel features. She has written, edited or blogged for several daily Oklahoma news- papers, the New York Times, Bloomberg News, Agence France Presse, SPJ.org, Okla- homaWatch.org, SPJ’s Quill, the Oklahoma Gazette, The Associat- ed Press and national newspapers, magazines and websites. She won the Carl RoganAssociatedPress/OklahomaNewsEditorsSweep- stakes award in 2005 and 2008. Cole-Frowe is an adjunct journalism professor at the University of Oklahoma. CARYASPINWALLisanenterprisewriterfortheTul- sa World. Originally from Boulder, Colo., she grew up in Houston and New Orleans before moving to Okla- homa. She is a graduate of Oklahoma State University. On the World’s enterprise team, Aspinwall writes a mix of investigative sto- ries and features about a wide variety of subjects, including Oklahoma’s corrections system. In 2012, Aspinwall won the Freedom Forum/ ASNE award for Dis- tinguished Writing on Diversity, the NLGJA feature writing award and was a Casey Medal finalist for her series “Becoming Katie,” about a trans- gender teen growing up in Bixby. In 2013, she was named the Great Plains Awards Writer of the Year. GRAHAM LEE BREWER began his career as a journalist covering Oklahoma’s vibrant music scene in 2006. After working as a public radio reporter for KGOU and then Okla- homa Watch, where he covered areas such as immigration and drug addiction, he went on to cover the Oklahoma Senate for eCapitol be- fore joining the Okla- homan in 2013. Brewer has covered a variety of issues for The Okla- homan, including criminal justice, the state prison system and the death penalty. He also lends a hand covering the state Legislature and county elections. Brewer has won numerous local and national awards for his reporting, which has taken him from ancient villages in the deserts of the southwest to summits at the United Nations, from witnessing executions to rid- ing along on cattle drives on the Oklahoma plains. He received a bachelors in journalism from the University of Oklahoma in 2009 and a master’s in 2011. SEAN MURPHY is the Capitol correspondent in Oklahoma City for The Associated Press. He covers the gover- nor and the Oklahoma legislature, political campaigns and gener- al government. Mur- phy graduated in 1995 from the University of Oklahoma with a jour- nalism degree in news communication and launched his career at the Duncan Banner in southwest Oklahoma covering police, courts and general news. He started covering Oklahoma politics and government in 1998 for Capitol Network News during Republican Gov. Frank Keating’s second term. Murphy went to work for the Norman Transcript in 2001 and later for the newspaper’s parent company, 10-11:30 SPJ Code of Ethics by National SPJ President-elect Paul Fletch- er. He will discuss the latest in journalism and ethics. GAYLORD HALL 2025 10-10:35 CoveringViolentWeather by Kurt Gwartney, former KGOU Radio opera- tions director and a National Press Foundation Understanding Violent Weather fellow; Joe Wertz, Oklahoma’s NPR State Impact team member and Rachel Hubbard KOSU Radio associate director and general manager. Hear from these three public radio reporters who won the national SPJ/SDX large market, network award in radio spot news for their reporting of the 2013 Moore torna- do. Learn how they collaborated to provide meaningful reporting for a national audience that went beyond the sensational in the face of extremely difficult logistical and personal challenges. GAYLORD HALL 2030
  • 5. 5 10:45-11:30 Covering TV News in Today’s News & Budget World by Alex Cameron, a TV news journalist with KWTV- News 9 investigative team and Phil Cross, an investigative reporter at Fox News Channel 9. GAYLORD HALL 2025 10:45-11:30 Podcasting: A How-To Panel featuring Chase Harvick with OETA Channel 13, Stephen Tyler with the “Apologize for the Inconvenience” podcast and Noah T, bedroom musician. Moderated by Michael Cross, KOSU Radio’s host of Morning Edition. GAYLORD HALL 2030  11:30-Noon SPJ Oklahoma Region 8 Luncheon (lunch provided with registration) GAYLORD HALL LOBBY/GARDENS S P R I N G C O N F E R E N C E 2 0 1 5 Community Newspaper Holdings, Inc., as its Capitol bureau reporter. He joined The Associated Press in 2004 and was named Capitol correspondent at the start of the 2010 legislative session. CALLEY MCGEHEE HERTH is director of com- munications for the American Heart Association in Oklahoma City. She received her bachelor’s degree in mass media communications, public relations and advertising from Oral Roberts University in 2004. She is currently completing her master’s. de- gree in strategic com- munications from the University of Oklaho- ma. Herth began her decade-long public relations career with Carovilli Communi- cations in Oklahoma City, working primar- ily with association clients. She enhanced her event management experience while at Petra Industries in Edmond for six years. Most recently, Herth served as senior communications officer for the Oklahoma Insurance Department before accept- ing her current position with AHA. ADAM KEMP is an enterprise reporter and videographer for the Oklahoman and Newsok.com. Kemp grew up in Oklaho- ma City before at- tending Oklahoma State University. Kemp has interned for the Oklahoman, the Oklahoma Gazette and covered Oklahoma State football for CBS Sports. PHIL CROSS is a Fox 25 investigative reporter. Cross joined the Primetime News at Nine eight years ago after working at television stations in Iowa, Kansas and his home state of Missouri. He graduat- ed summa cum laude from Missouri South- ern State Universi- ty with a degree in communications and psychology. He also studied at the Univer- sity of Cambridge in England. He is work- ing on his master’s degree at Oklahoma City University. Cross has won multiple awards for his reporting, writing and editing. The Oklahoma Associated Press has named his investigative pieces the best in the state and those investigations have led to criminal investigations and changes to police in local and state agencies. TIFFANY GIBSON has worked for the Oklahoman since August 2011 and is a member of the digital news team. In addition to writing and web ed- iting, she also creates multimedia features for the website and maintains social media accounts. MICHAEL MCNUTT is press secretary for Okla- homa Gov. Mary Fallin. Before joining the gov- ernor’s staff in September 2013, he worked near- ly 30 years for The Oklahoman newspaper. He worked more than eight years at the newspaper’s Capi- tol Bureau, with his chief assignments covering the gover- nor and the House of Representatives as well as several oth- er state officials and agencies as well as political campaigns.
  • 6. 6 Noon - 12:30 Renowned Oklahoma jour- nalist Joe Hight talks about the 20th anniver- sary of the Murrah Building bombing and the challenges presented by covering tragedy. ETHICS AND EXCELLENCE IN JOURNALISM FOUNDATION AUDITORIUM 12:30 - 1 p.m. SPJ Region 8 director Eddye Gallagher honors Oklahoma and Texas’ student journalists with the Mark of Excellence Awards. ETHICS AND EXCELLENCE IN JOURNALISM FOUNDATION AUDITORIUM 1:45-2:20 Tribal Government Reporting moderated by veteran journalist M. Scott Carter, a staff reporter at Oklahoma Watch. GAYLORD HALL 2025   1:45-2:20 First Amendment on College Campuses by Joey Senat, an associate professor at OSU and longtime advocate for Open Records and transparency in government. GAYLORD HALL 2020   B E S T P R A C T I C E S Prior to that, he served as assistant news editor and assistant city editor for The Oklahoman and worked in the newspaper’s Enid bureau. Before that, he worked for newspapers in Enid, Okla., and Rolla, Mo. JENNIE MELENDEZ serves as the senior public information representative for the Oklahoma Health Care Authority. OHCA oversees the SoonerCare and Insure Oklahoma programs, covering more than 1 million Oklahomans with affordable health care each year. After graduating from Oklahoma State University with a journalism and broadcasting degree, Melendez began her career as a producer at local CBS affiliate KWTV. She later transitioned into marketing and advertising, spending four years in various leadership roles at the local alt-weekly Oklahoma Gazette. Melendez later completed her MBA at Oklahoma City University with a focus on integrated marketing communication. A news junky at heart, she brings a journalist perspective to her role as spokeswoman for OHCA. HEIDE BRANDES is an award-winning journal- ist and editor with more than 16 years of experi- ence. She graduated from The University of Central Oklahoma in 1995 with a degree in pro- fessional writing, and spent 12 years as a newspaper reporter and editor. She reg- ularly contributes to numerous state, re- gional and national publications and has been published in The Wall Street Journal, The Washington Post and the New York Times. She is also the Oklahoma corre- spondent for Reuters News Service. CLIFTON ADCOCK is a native Oklahoman and award-winning journalist who has worked in news- papers for more than a decade. Before joining Okla- homa Watch, he was an investigative reporter at the Oklahoma Gazette, covering Oklahoma City gov- ernment affairs and is- sues such as campaign financing, health care and water since 2010. From 2006 to 2010, he covered tribal affairs and public schools as a staff writer for the Tulsa World. Previ- ously, he was a re- porter for Great Falls (Mont.) Tribune, the McAlester News-Capital and the Muskogee Phoenix. Adcock received a bach- elor’s degree in liberal studies from the University of Oklahoma’s Gaylord College of Journalism and Mass Communications. M. SCOTT CARTER covers the Oklahoma legisla- ture, state government and policy issues for Okahoma Watch, a non-profit media organization that special- izes in investigative reporter. Carter holds bachelor’s and master’s degrees from OU’s Gaylord College of Journalism and Mass Commu- nication and an as- sociates degree from Northern Oklahoma College. In 2013, he was named one of the Oklahoma’s top three political reporters by The Washington Post’s blog, The Fix. An award winning journalist, Carter captured three Associated Press-Oklahoma News Editors sweepstakes awards between 2008 and 2012. Carter has also earned state and national awards from the Society of Professional Journalists, the Associated Press, the National Press Photogra- phers Association, the National Magazine Publishers Association and the American Library Association. In 2011 his Young Adult Novel, Stealing Kevin’s Heart was a finalist for the Oklahoma Book Award. In 2013, Carter’s second novel, The Immortal Von B., received the Oklahoma Book Award for Young Adult Fiction, the Gold Award for YA fiction from
  • 7. 7 1:45-2:20 Freelancing and How to Market Yourself by Carol Cole-Frowe, an award-winning and full-time freelance blogger and veteran journalist and Heide Brandes, an award-winning freelance journalist. GAYLORD HALL 2030 2:30 p.m.    2:30-3:30 Covering Executions featuring Cary Aspinwall, an enterprise writ- er for The Tulsa World; Graham Lee Brewer, a criminal justice reporter for The Oklaho- man and Sean Murphy, capitol correspon- dent for the Associated Press. GAYLORD HALL 2030  2:30-3:30 The Professionalization of Information moderatedbyKevanGoff-Parker,a longtimeaward-winningjournalistandPRproforthe OklahomaDepartmentofHumanServices’Develop- mentalDisabilitiesServicesdivision.Thepanelwill featureMichaelMcNutt,aformerlongtimejournalist/ editorandnowpresssecretaryforGov.MaryFallin; CalleyHerth,formerlyoftheOklahomaInsurance DepartmentandJennieMelendez,spokeswomanfor theOklahomaHealthCareAuthority. GAYLORD HALL 2025 S P R I N G C O N F E R E N C E 2 0 1 5 the National Independent Book Publishers Asso- ciation and Foreword Magazine’s Gold Award for Young Adult Fiction. JOE HIGHT was editor when The Gazette in Colo- rado Springs in 2014 won the Pulitzer Prize for na- tional reporting for its multimedia series “Other Than Honorable.” He was named to the Oklahoma Jour- nalism Hall of Fame in 2013. Before The Gazette, he was The Oklahoman/NewsOK.com director of information and development. Hight served for two terms as president of the Dart Center for Journal- ism & Trauma, an international organization based at Columbia University with offices in London and Melbourne. He authored and co-authored print and online booklets and columns that are still used by the Dart Center, including “Tragedies & Journalists: A Guide for More Effective Coverage.” At The Okla- homan, he was victims’team leader of the Oklahoma City bombing coverage that won two national SPJ awards, a national DartAward for Excellence in Cov- erage of Violence and many others. KEVAN GOFF-PARKER is a longtime journalist, public relations and marketing professional who is a public information manager for Oklahoma De- partment of Human Services developmental dis- abilities division. She has freelanced for many of the state’s major publications, including The Okla- homan, The Journal Record and the Okla- homa Gazette. Her expertise includes writing, editing and photography, as well as working in pub- lic, media and com- munity relations for numerous employers, including two For- tune 100 companies. After earning her bachelor’s degree in profes- sional writing from the University of Oklahoma, Goff-Parker worked for several years as a general assignment reporter and arts-and-entertainment writer and critic for The Oklahoman, as the feature editor and assistant managing editor at The St. Kitts-Nevis Observer in the West Indies and as a business writer for The Journal Record. NOAH T is a bed- room musician from Tulsa whose music has been licensed commer- cially worldwide. In the last three years, he’s released a full-length in- strumental album, a pop-rock EP and most recently, the score for the movie “Home, James.” He’s work- ing on a full-length non-instrumental album, a movie score and the podcast “Drinking on Tulsa Time.” Find his music on digital retailers, or di- rectly from NoahTMusic.com, plus find Drink- ing on Tulsa Time on Stitcher and iTunes. STEPHEN H. GREETHAM presently serves as Ex- ecutive Officer, General Counsel to the Chickasaw Nation Division of Commerce, in which capacity he is manages complex litigation on the Nation’s behalf and works closely with tribal leadership on matters of economic development, resource man- agement and protection, and intergovernmental affairs. He also is an Adjunct Professor of Law at the University of Oklahoma College of Law, where he regularly teaches federal Indian Water Law. Greetham was formerly a partner in the Nordhaus Law Firm (Albuquer- que, NM), where he served as counsel to several American Indian tribes; he also previously taught federal In- dian tax, and Indian gaming law at the University of New Mexico Law School.
  • 8. CHASE HARVICK is communications manager for OETA. In addition to managing the station’s social me- dia and digital commu- nity, Chase hosts OE- TA’s Downton Abbey recap podcast, Up With Downton, and is devel- oping one other digi- tal-exclusive content, including The Okie Nerd Geekcast. A fifth generation Oklahoman, Harvick graduated from SWOSU and the University of Oklahoma in the areas of business and international studies. Prior to OETA, he worked in strategic communications for a local consulting group, in the Office of the Oklahoma Secretary of State and in higher education. DR. JOEY SENAT is one of Oklahoma’s foremost Freedom of Information experts. He has taught me- dia law at OSU since joining the faculty in fall 1998. Among the other journalism courses he has taught are public affairs re- porting, media style & structure, basic re- porting, censorship, editing and the gradu- ate-level ethics class. FOI Oklahoma Inc. The blog was selected as one of the Top 10 Best New Blogs in Oklahoma for 2009. MICHAEL CROSS works as the Morning Edition Host for KOSU. He has been with KOSU since 2008, working as the state capitol bureau chief for seven years as well as KOSU’s student coordinator. He came to KOSU after several years in broad- cast media, working at KTOK, KOKH Fox 25, KOCO Channel 5 and KWTV News 9. Cross has his degree in broadcasting and journalism from the University of Central Oklahoma. Oklahoma Pro Chapter, Board of Directors President Jaclyn Cosgrove, The Oklahoman Board Members Patrick B. McGuigan, CapitolBeatOK.com, City Sentinel; M. Scott Carter, Oklahoma Watch; Carol Cole-Frowe, Independent Journalist; Michael Cross, KOSU; Kevan GoffParker, Oklahoma Dept. of Human Services; Kurt Gwartney, American Red Cross Dr. Mark Hanebutt, University of Central Oklahoma; Dr. William Hickman, University of Central Oklahoma Dr. Warren Vieth, Oklahoma Watch SPECIAL THANKS TO: Gaylord College of Journalism and Mass Communications, University of Oklahoma Kathy Adams Robert Cole, art director The Norman Transcript Norman magazine Norman Convention and Visitors Bureau KOSU OETA Oklahoma Today magazine Slice magazine Sooner Legends Hotel Jaclyn Cosgrove Kevan Goff-Parker Carol Cole-Frowe Eddye Gallagher, SPJ Region 8 director Firehouse Subs Spenser Davis Chad Hughes Dana Branham Daisy Creager Matt Trovalli Kate Bergum B E S T P R A C T I C E S 2:30-3:10 TheChangingModelsof Journalismby David Fritze, the executive editor at Oklahoma Watch and The Oklahoma Observer Editor Arnold Hamilton. GAYLORD HALL 2020  3:15-4 Covering Live Events discussing the use of social media and online tools to report the news. The panel will feature Tiffany Gibson, an online editor of NewsOK and Adam Kemp, an enterprise reporter for the Oklahoman. Both journalists have covered severe weather, court cases and other breaking news across the Oklahoma City metro. GAYLORD HALL 2020 4 p.m. Conference Concludes and SPJ Oklahoma Board Members hold Budget Meeting. GAYLORD HALL 2025