Sponsored Ads.guide. dh
- 2. What are sponsored ads? Sponsored Ads are paid advertisements, that reach a specific target audience, delivering a message at the right place and right time. Effective way to increase brand awareness, increase sales, & deliver a message in the most cost effective way possible. Via Social Media/Search Engines The 10, 000 people reached, weren’t random people, they were people with a specific interest in Buiatrics, and with high potential for submitting an abstract.
- 3. The Power of Visuals
- 4. 1.4 Billion Users 307 Million Users 3.5 Billion Daily Searches • Huge potential reach • Target specific niches • 78% of companies get ¼ of new customers via SM • Increase you customer base, drive sales and brand recognition YES.. Does it Work?
- 5. What You Need To Know… Anyone can run an ad, you don’t even need a social profile. There are a few tricky terms and abbreviations you have to become familiar with before starting a campaign(ctr/ppc/cr),which I will go through later. Social Media Ad manager is under the tab on the top right of the page. Just create an AdWords Account to get started, it’s a straightforward process.
- 6. 1. Create Campaign 2. Select Objective 3.Target Audience
- 7. Specific OR large reach? i.e how many people see your ad.. Depends on your goal.. Specific(1,000’s) • Email List • Twitter Handles(ipvs 1,000+) • Stakeholders • Students in a particular University • Particular Professions/companies Broad(1,000,000’s) • Keywords • Interests (FB likes) • Behaviours • Demographics
- 8. Keywords, Set Budget & Schedule
- 9. How do you want your Ad to look? KISS-Keep it simple stupid AIDA Insert your chosen image and text 20% text only for images on FB Make sure image is correct size Interesting, colourful images CTA
- 10. Ready to go! Double check budget, schedule and keywords etc. Fill in billing details, You wont be billed until after Press GO! A running WBC Facebook Ad Designing a Twitter Ad
- 11. KPI’s, Metrics & Results Constantly monitor your ad. Change ineffective keywords, audiences, CPC(budget). Make sure Ad is displaying. Conversions>Clicks Correct Audience>Clicks You can get thousands of clicks, but is it to the correct people? Monitor your web traffic v. online sales
- 12. Some terms & Abbreviations Cost-per-click (CPC) Bid: The maximum amount you’re willing to pay each time a user clicks on your ad for a particular keyword Impression: The number of times an ad is displayed on Google or on sites in the Google Network. Click-through Rate (CTR): The number of clicks your ad receives divided by the number of impressions. CTR helps measure the performance of your ads and keywords. Destination URL: The web page on which a user will land after clicking on your ad. Ad Rank: Your ad’s position on a results page. Broad Match: Reaches the most users, by showing your ad whenever any variation of your keyword is used in a search. Phrase Match: Narrows your reach, by showing your ad only when the search term contains your exact keyword. Quality Score: The measurement used to determine your ad’s relevance. PPC(Pay-per-click): Advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site. The Display Network: A collection of websites – including specific Google websites such as Google Finance, Gmail, Blogger and YouTube – that show AdWords ads. The Search Network: A group of search-related websites or apps where your ads can appear. When you advertise on the Google Search Network, your ad can show next to search results when someone searches with terms related to one of your keywords .
- 13. Trial & Error Don’t be afraid to play around with the settings Set a low budget and see what works It’s easy and profitable if done efficiently Use online resources: Happy to help! Darraghhayes91@gmail.com https://static.googleusercontent.com/med ia/www.google.com/en/uk/adwords/pdf/ step_by_step.pdf