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Day 1 Results
Day 1 Results



– A test track for our current knowledge on
sustainable lifestyles: what could emerge from
current promising practices.
Day 1 Results



– A test track for our current knowledge on
sustainable lifestyles: what could emerge from
current promising practices.
– 4 scenario narratives on future of
sustainable lifestyles.
Day 1 Results



– A test track for our current knowledge on
sustainable lifestyles: what could emerge from
current promising practices.
– 4 scenario narratives on future of
sustainable lifestyles.
– Expert information to be used in the
4 scenarios.
Your brief for the workshop




                                 Y are here
                                  ou
 2050... 2040.... 2guatda.com/cmx.p025...20 ..
                           15                 ..2
Your brief for the workshop
    Sustainable lifestyles have emerged
        as a relevant option to choose.




                                          Y are here
                                           ou
 2050... 2040.... 2guatda.com/cmx.p025...20 ..
                           15                          ..2
Your brief for the workshop
       Sustainable lifestyles have emerged
           as a relevant option to choose.

But are they the right ones
from the perspective of 2050?




                                             Y are here
                                              ou
   2050... 2040.... 2guatda.com/cmx.p025...20 ..
                             15                           ..2
Your brief for the workshop
       Sustainable lifestyles have emerged
           as a relevant option to choose.

But are they the right ones
from the perspective of 2050?

        We are exploring how promising




                                             Y are here
        practices can spread, what else is
        needed and whether the current
        ones are relevant.




                                              ou
   2050... 2040.... 2guatda.com/cmx.p025...20 ..
                             15                           ..2
LOCAL LOOPS
LOCAL LOOPS
The world is built bottom-up by skillful communities. Global interaction between
     people is mediated, not directed. Some institutions remain global. Local
professional guilds are both the innovation system and the environmental agent.

Cities have changed from consumption units to self-sustaining ones. Emphasis is
     on user-centric design that produces smart and creative local solutions.
Embedded, locally sensitive intelligence enables the economic system to decouple.

Merit is not based on hierarchy, but on skills that contribute to the society. Work
becomes meaningful and a source of pride. Interlinkages btw people are based
 on sharing skills. Time banks emerge as skills are shared. Local technologies
           enforce mutual respect among members of the community.

             Local loops is a society of craftsmen and craftswomen.
How did we get here?

2015: OIL CRISIS HITS forcing the governments to rationing consumption. Use
 of private cars is restricted. People living in remote areas are most affected.
             Panic spreads around the world causing restlessness.

             US troops are at the border of Saudi-Arabia in 2016.
   Lack of resources brings about innovation.Through the rise of energy prices
 eating, living and mobility become more expensive. Locally designed sustainable
solutions around energy intensive consumption areas start to emerge in the 20’s.
                Value chains of the communities are changing rapidly.

     In 2030‘s existing building stock starts to find new forms. Facilities of
assemblence and reassemblance occur.Tracing systems of material, assemblance
                 and tools enable local businesses to flourish.
KEY QUESTIONS
  How has the division of labour evolved?
        What are the value chains?
         What drives innovation?
What makes people understand each other?
SPREAD 2050: Day 1 Results, Counting Backwards
SPREAD 2050: Day 1 Results, Counting Backwards
Can interest groups take care of the commons?
Hobby groups have turned to interest groups that form
the superpowers of Europe. They affect to referendums
heavily by lobbying and strong PR engines.
The global monetary system has split in two: local system
works without money, but covers quite big part of the
economy. Global monetary system has more than one
currency as energy and emissions has emerged as
currencies that are transformable to money.
Cities have two layers. The role of physical
infrastructure has diminished as the technological
improvements are taking the main role. The apartments are
smaller and there is lesser need for transportation.
Technological tools are used in educational purposes to
spread peer-to-peer information. There will also be quick
changes in official curriculums of European schools.
Major events
2040: The first major conflict between different interest
groups.
2025: Mobility car acquires Mercedes Benz.
2025: The local non-monetary systems have found their
shape.
2015: Communities of young people start to share urban
farms, cars, kitchens thus affording everyday luxury.
2015: Kids are provided cognitive tools that will enable
more ethical decisions.
Questions to be discussed
  • How public spending will be turned to
    support the idea of commons?
  • How the local currency will emerge?
  • What are the major drivers changing
    upbringing in schools and homes? (Value
    change, motivation)
  • Where are the biggest emission reductions
    found at 2025 and 2050.
Empathic Communities
Empathic Communities

Empathic Communities are societies in which people recycle resources in local local loops, public
and private space is used as dynamically as possible according to needs, and people think of access
and experiences in sense of what is meaningful.


Happiness is based on experiences and possibilities for access rather than materials and
salaries. Nation states are old-fashioned and big cities like the Greater Villages Area of
Helsinki and the League of Municipalities in Catalunya communicate in global sphere to
make world-wide actions possible.

Car use has diminished and the space that was used by private transportation structures is
now made public and used for food production etc. People exchange goods and services
locally and everyone’s needs are provided for. Everything is transparent which means that
people feel responsible e.g. about food as they know its producers, distributors and
preparers. Living spaces are built based on peoples’ needs and people actively participate in
decision making within their local area.
How We Got Here?
In 2015 we have best practices as niche lifestyles that form ground for
mainstream behavior later on: time banks, urban farming etc. Decade later
these earlier “hobbies” form ground for the rise of empathy after the great
collapse.
During 2017 the price of cereal rise 4-fold within six months. The chain of
resource crises starts.
Global economic system collapses in 2025: constant financial crises turns out
to be the perfect storm that lets people see local possibilities that are already
there.
Rise of Empathy

World Cup for footballing cities is held for the first time in 2031 in
celebration of the rise municipalities as the driver of sustainable lifestyles.
Each city has its own specific playing style.
 In comparison to 2020, happiness in 2040 Europe-wide has risen while hours
spent working for necessities drops.
In 2042 the concept of supermunicipalities emerges: cities that produce their
own food and energy and consist of multiple different living environments in
which resources are recycled.
KEY QUESTIONS?

How has the division of labour evolved?


How is value built in 2050?


How to overcome the tragedy of the commons?


How can we combine efficiency with human-centrism?


What makes the rise of empathy possible after the great economic collapse in
2025?
Pandemic
                                                                                              technology

    The Singular Super Elite
                             The Zuckerbergs and Jobs’ of the future see sustain-
                             able lifestyles as the market opportunity of this century.
                                            Instead of capital people own
                             Innovation is driven by the few with meritable skills,          expertise.
                                             ”I want to learn, not earn”.
                             and solutions in society are globally applicable
                             business models.

                                                                  The world is mastered by champions
                             Everything has a price and a business model. The humankind
                             operates within one techno-economic system, with highly
                                                                  – people whom master themselves.
                             standardized meters of performance. Society is transparent
      Life is hectic and tiring.
    and most things have become measurable and most things have a price. Data is open
                                                                  Power lies with ability to learn and
      You have but one choice,
    and easy to access. Best practices spread like wildfire. Fast spreading technologies
                                                                  transform oneself.
    and competition on every level increase efficiency and make sustainable lifestyles pos-
      be motivated or controlled.
    sible.
c
y
                               Many enterprises circle around provision of resources.


    Local loops representative, but strict in taxing ”bad habits”.
    Democracy remains
                        The world is build bottom-up by the best engineers.
                        Global interaction between people is mediated, not direct.
    Everything        isSome institutions –and as science – remain global.
                         transparent such calculated. Companies
    are valued inDifferent areas command different economicnottechnological
                  multiple measures and can and hide anything.
                       systems, but are only connected through elites and institutions.
Pandemic
                                                                                              technology

    The Singular Super Elite                                                     Champions
                             The Zuckerbergs and Jobs’ of the future see sustain-
                             able lifestyles as the market opportunity of this century.
                                            Instead of capital people own
                             Innovation is driven by the few with meritable skills,          expertise.
                                             ”I want to learn, not earn”.
                             and solutions in society are globally applicable
                             business models.

                                                                  The world is mastered by champions
                             Everything has a price and a business model. The humankind
                             operates within one techno-economic system, with highly
                                                                  – people whom master themselves.
                             standardized meters of performance. Society is transparent
      Life is hectic and tiring.
    and most things have become measurable and most things have a price. Data is open
                                                                  Power lies with ability to learn and
      You have but one choice,
    and easy to access. Best practices spread like wildfire. Fast spreading technologies
                                                                  transform oneself.
    and competition on every level increase efficiency and make sustainable lifestyles pos-
      be motivated or controlled.
    sible.
c
y
                               Many enterprises circle around provision of resources.


    Local loops representative, but strict in taxing ”bad habits”.
    Democracy remains
                        The world is build bottom-up by the best engineers.
                        Global interaction between people is mediated, not direct.
    Everything        isSome institutions –and as science – remain global.
                         transparent such calculated. Companies
    are valued inDifferent areas command different economicnottechnological
                  multiple measures and can and hide anything.
                       systems, but are only connected through elites and institutions.
Pandemic
                                                                                             technology

    The Singular Super Elite
                             The Zuckerbergs and Jobs’ of the future see sustain-
                             able lifestyles as the market opportunity of this century.
                             Innovation is driven by the few with meritable skills,
                             and solutions in society are globally applicable
                             business models.

                                         Lifestyle
                             Everything has a price and a business model. The humankind
                             operates within one techno-economic system, with highly
                                         •Universities and Holiday Clubs merge
                             standardized meters of performance. Society is transparent

                                         •Insect restaurant get 3 Michelin Stars
    and most things have become measurable and most things have a price. Data is open
    and easy to access. Best practices spread like wildfire. Fast spreading technologies
    and competition on every level increase efficiency and make sustainable lifestyles pos-
    sible.
c
y
                             Boring stuff
                             •New EU-formed on new industries (not
                             steel and coal)
    Local loops •Massive open-data infrastructure
            The world is build bottom-up by the best 2015.
                             investments in engineers.
                       Global interaction between people is mediated, not direct.
                       Some institutions – such as science – remain global.

                       Different areas command different economic and technological
                       systems, but are only connected through elites and institutions.
Pandemic
                                                                                             technology

    The Singular Super Elite                                                     Champions
                             The Zuckerbergs and Jobs’ of the future see sustain-
                             able lifestyles as the market opportunity of this century.
                             Innovation is driven by the few with meritable skills,
                             and solutions in society are globally applicable
                             business models.

                                         Lifestyle
                             Everything has a price and a business model. The humankind
                             operates within one techno-economic system, with highly
                                         •Universities and Holiday Clubs merge
                             standardized meters of performance. Society is transparent

                                         •Insect restaurant get 3 Michelin Stars
    and most things have become measurable and most things have a price. Data is open
    and easy to access. Best practices spread like wildfire. Fast spreading technologies
    and competition on every level increase efficiency and make sustainable lifestyles pos-
    sible.
c
y
                             Boring stuff
                             •New EU-formed on new industries (not
                             steel and coal)
    Local loops •Massive open-data infrastructure
            The world is build bottom-up by the best 2015.
                             investments in engineers.
                       Global interaction between people is mediated, not direct.
                       Some institutions – such as science – remain global.

                       Different areas command different economic and technological
                       systems, but are only connected through elites and institutions.
What we still need in order have
4 logical and coherent scenarios ?




                                     Y are here
                                      ou
 2050... 2040.... 2guatda.com/cmx.p025...20 ..
                           15                     ..2
What we still need in order have
4 logical and coherent scenarios ?

  1) To understand what is the role of the current
  national democratic systems.




                                                     Y are here
                                                      ou
 2050... 2040.... 2guatda.com/cmx.p025...20 ..
                           15                                     ..2
What we still need in order have
4 logical and coherent scenarios ?

  1) To understand what is the role of the current
  national democratic systems.
  2) To understand how public services and public
  spending could contribute in creating sustainable




                                                      Y are here
  lifestyles.




                                                       ou
 2050... 2040.... 2guatda.com/cmx.p025...20 ..
                           15                                      ..2
What we still need in order have
4 logical and coherent scenarios ?

  1) To understand what is the role of the current
  national democratic systems.
  2) To understand how public services and public
  spending could contribute in creating sustainable




                                                      Y are here
  lifestyles.
  3) To understand the wider consequences of
  endemic technological system.




                                                       ou
 2050... 2040.... 2guatda.com/cmx.p025...20 ..
                           15                                      ..2

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SPREAD 2050: Day 1 Results, Counting Backwards

  • 2. Day 1 Results – A test track for our current knowledge on sustainable lifestyles: what could emerge from current promising practices.
  • 3. Day 1 Results – A test track for our current knowledge on sustainable lifestyles: what could emerge from current promising practices. – 4 scenario narratives on future of sustainable lifestyles.
  • 4. Day 1 Results – A test track for our current knowledge on sustainable lifestyles: what could emerge from current promising practices. – 4 scenario narratives on future of sustainable lifestyles. – Expert information to be used in the 4 scenarios.
  • 5. Your brief for the workshop Y are here ou 2050... 2040.... 2guatda.com/cmx.p025...20 .. 15 ..2
  • 6. Your brief for the workshop Sustainable lifestyles have emerged as a relevant option to choose. Y are here ou 2050... 2040.... 2guatda.com/cmx.p025...20 .. 15 ..2
  • 7. Your brief for the workshop Sustainable lifestyles have emerged as a relevant option to choose. But are they the right ones from the perspective of 2050? Y are here ou 2050... 2040.... 2guatda.com/cmx.p025...20 .. 15 ..2
  • 8. Your brief for the workshop Sustainable lifestyles have emerged as a relevant option to choose. But are they the right ones from the perspective of 2050? We are exploring how promising Y are here practices can spread, what else is needed and whether the current ones are relevant. ou 2050... 2040.... 2guatda.com/cmx.p025...20 .. 15 ..2
  • 10. LOCAL LOOPS The world is built bottom-up by skillful communities. Global interaction between people is mediated, not directed. Some institutions remain global. Local professional guilds are both the innovation system and the environmental agent. Cities have changed from consumption units to self-sustaining ones. Emphasis is on user-centric design that produces smart and creative local solutions. Embedded, locally sensitive intelligence enables the economic system to decouple. Merit is not based on hierarchy, but on skills that contribute to the society. Work becomes meaningful and a source of pride. Interlinkages btw people are based on sharing skills. Time banks emerge as skills are shared. Local technologies enforce mutual respect among members of the community. Local loops is a society of craftsmen and craftswomen.
  • 11. How did we get here? 2015: OIL CRISIS HITS forcing the governments to rationing consumption. Use of private cars is restricted. People living in remote areas are most affected. Panic spreads around the world causing restlessness. US troops are at the border of Saudi-Arabia in 2016. Lack of resources brings about innovation.Through the rise of energy prices eating, living and mobility become more expensive. Locally designed sustainable solutions around energy intensive consumption areas start to emerge in the 20’s. Value chains of the communities are changing rapidly. In 2030‘s existing building stock starts to find new forms. Facilities of assemblence and reassemblance occur.Tracing systems of material, assemblance and tools enable local businesses to flourish.
  • 12. KEY QUESTIONS How has the division of labour evolved? What are the value chains? What drives innovation? What makes people understand each other?
  • 15. Can interest groups take care of the commons?
  • 16. Hobby groups have turned to interest groups that form the superpowers of Europe. They affect to referendums heavily by lobbying and strong PR engines. The global monetary system has split in two: local system works without money, but covers quite big part of the economy. Global monetary system has more than one currency as energy and emissions has emerged as currencies that are transformable to money. Cities have two layers. The role of physical infrastructure has diminished as the technological improvements are taking the main role. The apartments are smaller and there is lesser need for transportation. Technological tools are used in educational purposes to spread peer-to-peer information. There will also be quick changes in official curriculums of European schools.
  • 17. Major events 2040: The first major conflict between different interest groups. 2025: Mobility car acquires Mercedes Benz. 2025: The local non-monetary systems have found their shape. 2015: Communities of young people start to share urban farms, cars, kitchens thus affording everyday luxury. 2015: Kids are provided cognitive tools that will enable more ethical decisions.
  • 18. Questions to be discussed • How public spending will be turned to support the idea of commons? • How the local currency will emerge? • What are the major drivers changing upbringing in schools and homes? (Value change, motivation) • Where are the biggest emission reductions found at 2025 and 2050.
  • 20. Empathic Communities Empathic Communities are societies in which people recycle resources in local local loops, public and private space is used as dynamically as possible according to needs, and people think of access and experiences in sense of what is meaningful. Happiness is based on experiences and possibilities for access rather than materials and salaries. Nation states are old-fashioned and big cities like the Greater Villages Area of Helsinki and the League of Municipalities in Catalunya communicate in global sphere to make world-wide actions possible. Car use has diminished and the space that was used by private transportation structures is now made public and used for food production etc. People exchange goods and services locally and everyone’s needs are provided for. Everything is transparent which means that people feel responsible e.g. about food as they know its producers, distributors and preparers. Living spaces are built based on peoples’ needs and people actively participate in decision making within their local area.
  • 21. How We Got Here? In 2015 we have best practices as niche lifestyles that form ground for mainstream behavior later on: time banks, urban farming etc. Decade later these earlier “hobbies” form ground for the rise of empathy after the great collapse. During 2017 the price of cereal rise 4-fold within six months. The chain of resource crises starts. Global economic system collapses in 2025: constant financial crises turns out to be the perfect storm that lets people see local possibilities that are already there. Rise of Empathy World Cup for footballing cities is held for the first time in 2031 in celebration of the rise municipalities as the driver of sustainable lifestyles. Each city has its own specific playing style. In comparison to 2020, happiness in 2040 Europe-wide has risen while hours spent working for necessities drops. In 2042 the concept of supermunicipalities emerges: cities that produce their own food and energy and consist of multiple different living environments in which resources are recycled.
  • 22. KEY QUESTIONS? How has the division of labour evolved? How is value built in 2050? How to overcome the tragedy of the commons? How can we combine efficiency with human-centrism? What makes the rise of empathy possible after the great economic collapse in 2025?
  • 23. Pandemic technology The Singular Super Elite The Zuckerbergs and Jobs’ of the future see sustain- able lifestyles as the market opportunity of this century. Instead of capital people own Innovation is driven by the few with meritable skills, expertise. ”I want to learn, not earn”. and solutions in society are globally applicable business models. The world is mastered by champions Everything has a price and a business model. The humankind operates within one techno-economic system, with highly – people whom master themselves. standardized meters of performance. Society is transparent Life is hectic and tiring. and most things have become measurable and most things have a price. Data is open Power lies with ability to learn and You have but one choice, and easy to access. Best practices spread like wildfire. Fast spreading technologies transform oneself. and competition on every level increase efficiency and make sustainable lifestyles pos- be motivated or controlled. sible. c y Many enterprises circle around provision of resources. Local loops representative, but strict in taxing ”bad habits”. Democracy remains The world is build bottom-up by the best engineers. Global interaction between people is mediated, not direct. Everything isSome institutions –and as science – remain global. transparent such calculated. Companies are valued inDifferent areas command different economicnottechnological multiple measures and can and hide anything. systems, but are only connected through elites and institutions.
  • 24. Pandemic technology The Singular Super Elite Champions The Zuckerbergs and Jobs’ of the future see sustain- able lifestyles as the market opportunity of this century. Instead of capital people own Innovation is driven by the few with meritable skills, expertise. ”I want to learn, not earn”. and solutions in society are globally applicable business models. The world is mastered by champions Everything has a price and a business model. The humankind operates within one techno-economic system, with highly – people whom master themselves. standardized meters of performance. Society is transparent Life is hectic and tiring. and most things have become measurable and most things have a price. Data is open Power lies with ability to learn and You have but one choice, and easy to access. Best practices spread like wildfire. Fast spreading technologies transform oneself. and competition on every level increase efficiency and make sustainable lifestyles pos- be motivated or controlled. sible. c y Many enterprises circle around provision of resources. Local loops representative, but strict in taxing ”bad habits”. Democracy remains The world is build bottom-up by the best engineers. Global interaction between people is mediated, not direct. Everything isSome institutions –and as science – remain global. transparent such calculated. Companies are valued inDifferent areas command different economicnottechnological multiple measures and can and hide anything. systems, but are only connected through elites and institutions.
  • 25. Pandemic technology The Singular Super Elite The Zuckerbergs and Jobs’ of the future see sustain- able lifestyles as the market opportunity of this century. Innovation is driven by the few with meritable skills, and solutions in society are globally applicable business models. Lifestyle Everything has a price and a business model. The humankind operates within one techno-economic system, with highly •Universities and Holiday Clubs merge standardized meters of performance. Society is transparent •Insect restaurant get 3 Michelin Stars and most things have become measurable and most things have a price. Data is open and easy to access. Best practices spread like wildfire. Fast spreading technologies and competition on every level increase efficiency and make sustainable lifestyles pos- sible. c y Boring stuff •New EU-formed on new industries (not steel and coal) Local loops •Massive open-data infrastructure The world is build bottom-up by the best 2015. investments in engineers. Global interaction between people is mediated, not direct. Some institutions – such as science – remain global. Different areas command different economic and technological systems, but are only connected through elites and institutions.
  • 26. Pandemic technology The Singular Super Elite Champions The Zuckerbergs and Jobs’ of the future see sustain- able lifestyles as the market opportunity of this century. Innovation is driven by the few with meritable skills, and solutions in society are globally applicable business models. Lifestyle Everything has a price and a business model. The humankind operates within one techno-economic system, with highly •Universities and Holiday Clubs merge standardized meters of performance. Society is transparent •Insect restaurant get 3 Michelin Stars and most things have become measurable and most things have a price. Data is open and easy to access. Best practices spread like wildfire. Fast spreading technologies and competition on every level increase efficiency and make sustainable lifestyles pos- sible. c y Boring stuff •New EU-formed on new industries (not steel and coal) Local loops •Massive open-data infrastructure The world is build bottom-up by the best 2015. investments in engineers. Global interaction between people is mediated, not direct. Some institutions – such as science – remain global. Different areas command different economic and technological systems, but are only connected through elites and institutions.
  • 27. What we still need in order have 4 logical and coherent scenarios ? Y are here ou 2050... 2040.... 2guatda.com/cmx.p025...20 .. 15 ..2
  • 28. What we still need in order have 4 logical and coherent scenarios ? 1) To understand what is the role of the current national democratic systems. Y are here ou 2050... 2040.... 2guatda.com/cmx.p025...20 .. 15 ..2
  • 29. What we still need in order have 4 logical and coherent scenarios ? 1) To understand what is the role of the current national democratic systems. 2) To understand how public services and public spending could contribute in creating sustainable Y are here lifestyles. ou 2050... 2040.... 2guatda.com/cmx.p025...20 .. 15 ..2
  • 30. What we still need in order have 4 logical and coherent scenarios ? 1) To understand what is the role of the current national democratic systems. 2) To understand how public services and public spending could contribute in creating sustainable Y are here lifestyles. 3) To understand the wider consequences of endemic technological system. ou 2050... 2040.... 2guatda.com/cmx.p025...20 .. 15 ..2

Editor's Notes