Spreading the word: marketing your Trusted Institutional Repository
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1. The document discusses various strategies for marketing an institutional repository (IR), including using social media, registering the IR in relevant directories and harvesters, and participating in events like Open Access Week. 2. It provides details on registering an open access policy with ROARMap and ensuring the IR is OAI-PMH compliant and harvestable by listing the OAI base URL and examples. 3. The presentation recommends marketing the IR through various directories, indexes, and aggregators like OpenDOAR, ROAR, Ranking Web of Repositories, re3data.org, DuraSpace, BASE, CORE, Open Access Map, Repository 66, OAIster, and the UIUC O
Spreading the word: marketing your Trusted Institutional Repository
- 1. 1 Spreading the word: marketing your Trusted Institutional Repository Ina Smith Presented during the Annual DATAD-R III Conference, 12 September 2017, South Africa
- 2. Agenda • Repositories vs Social media • Registering you Open Access Policy/Mandate • Directories & Harvesters • Marketing: traditional & online • Events
- 3. Repositories vs Social media sites • Social media sites connect researchers sharing interests • Social media sites for marketing • Social media sites belong to third parties • IR supports export/harvesting of metadata • IR offers long-term preservation • Non-profit – no advertisements • IR uses open standards
- 6. OAI Base URL More info: http://www.openarchives.org/OAI/openarchivesprotocol.html “There is a single base URL for all requests. The base URL specifies the Internet host and port, and optionally a path, of an HTTP server acting as a repository. Repositories expose their base URL as the value of the baseURL element in the Identify response. Note that the composition of any path is determined by the configuration of the repository's HTTP server. “
- 7. Example Base URL How to find your OAI base URL: http://www.openarchives.org/OAI/2.0/guidelines-static-repository.htm http://www.openarchives.org/OAI/openarchivesprotocol.html http://wiki.lib.sun.ac.za/index.php/SUNScholar/Remote_Harvest Test: http://validator.oaipmh.com http://scholar.sun.ac.za/oai/request?verb=Identify
- 8. What are the harvesters looking for?
- 9. OAI-PMH Test results – IR compliant & harvestable
- 10. OpenDOAR – Directory of Open Access Repositories http://www.opendoar.org/
- 12. Registry of Open Access Repositories (ROAR) http://roar.eprints.org/ Create Account New Entry
- 13. Ranking Web of Repositories http://repositories.webometrics.info/en Contact Us
- 22. Repository 66 http://maps.repository66.org/ Report missing info
- 23. OAIster http://www.oclc.org/oaister.en.html How to Contribute to OAIster (via WorldCat Digital Collection Gateway)
- 24. UIUC OAI Registry http://gita.grainger.uiuc.edu/registry/
- 26. Google Scholar Make your IR Google Scholar friendly: http://wiki.lib.sun.ac.za/index.php/SUNScholar/Go ogle/Scholar Google Scholar: https://support.google.com/scholar/troubleshoot er/2898950?hl=en
- 27. Google Setup Google Site Map for IR: http://wiki.lib.sun.ac.za/index.php?title=SUNSchol ar/Repository_Website_Metrics/Sitemaps&redirect =no Google: https://support.google.com/webmasters/answer/ 6259634?hl=en
- 28. Google Analytics Gmail Account for IR: analytics.google.com Enable Google Analytics for your IR: http://wiki.lib.sun.ac.za/index.php/SUNScholar/Go ogle/Analytics
- 29. Setting up the Handle Server http://wiki.lib.sun.ac.za/index.php/SUNScholar/Handle _Server
- 30. Character encoding in DSpace https://wiki.duraspace.org/display/DSPACE/DSpace+Chara cter+Encoding+HOWTO
- 32. Linked data …. • Library catalogue • Departmental Web Pages • Research Report • Researcher Profile/ORCID Profile • IR entry on Wikipedia • Social Media • And many many more!
- 34. Indicate listings on supporting IR web Demo Only
- 35. Add an AddThis Bookmarklet https://www.addthis.com
- 38. https://wiki.duraspace.org/display/DSPACE/How+t o+Contribute+to+DSpace Giving back …
- 39. Incentives for sharing research/data Upcoming Webinars during Open Access Week 23 – 27 October 2017
- 40. Giving back … “If you want to go fast, go alone. If you want to go far, go together.” – African Proverb
- 41. Thank you! Ina Smith SciELO Planning Manager, ASSAf ina@assaf.org.za