Sql & bi conference 2012 v2.5 en
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The document summarizes an upcoming SQL Server and Business Intelligence conference to be held on March 28-29, 2012 at Microsoft's Innovation Campus in Peschiera Borromeo, Italy. It provides details on the conference goals, structure, location, agenda, speakers, marketing plan, and sponsorship opportunities at various levels from Silver to Platinum. The highest Platinum sponsorship of €7,000 provides the most benefits including free passes, discounts, and a special activity such as a press conference.
Sql & bi conference 2012 v2.5 en
- 1. 28-29 March 2012 Innovation Campus Microsoft - Peschiera Borromeo (Milano) It’s part of
- 2. SQL Server 2012 - Unplugged The SQL conference of this year will be particularly important: it will be the first conference in Italy covering in technical depth the new version of the Microsoft SQL Server & Business Intelligence platform. In fact, at the end of February, SQL Server 2012 "codename Denali” will be launched by Microsoft. It is a very important version release, probably the most important since SQL Server 2005, with a greater number of new services and opportunities for all developers. A preview of the new SQL Server 2012 will be provided during the virtual launch, scheduled at the end of February, with many available online and free introductory sessions on the Microsoft site. For further study, the event not to be missed is the Microsoft SQL Server & Business Intelligence Conference 2012 to be held at the new headquarters of Microsoft Italy on 28 and 29 March 2012.
- 3. Conference Goals Present in detail the new version of SQL Server Train technical staff on new projects and migration to this new application platform Investigate the Microsoft business intelligence platform and its features for users of the new version Offer a unique visibility in the market to partners who have significant experience and solutions related to SQL server
- 4. Conference Structure 2 parallel tracks: The relational database, for DBA and Developer Business Intelligence for IT pros and consultants 20 sessions level 300 – 400 (in depth training) Another 12 introductory sessions of 20-25 minutes will be presented during a virtual (streaming) event on February 28, 2012, at the launch of SQL Server 2012 Sponsors will have a wide availability of technical and business sessions in classrooms next and connected to the conference agenda These activities have to be agreed with the organization
- 5. Conference Location The SQL & BI Conference 2012 will take place in the brand new conference center at the Microsoft headquarters in Peschiera Borromeo (Milan - Italy) This location offers many choices of different classrooms and easy access for people arriving from other cities by plane (it is near to the Linate airport) Rooms available for sponsors’ activities Room Floor Seats Audio Video Memphis 0 14 Monitor + RT Longhorn 0 4 Monitor Danube 0 12 Monitor + RT Viridian 1 12 Monitor + RT + VTC Yukon 1 20/28 Video projector + RT Bobcat 1 3 Monitor Tahoe 1 5 Monitor Hermes 1 24 Video projector Daytona 1 20 Video projector These booked rooms can be made available to partners sponsors for presentations of their experiences or for private meetings with customers
- 6. Attendees Estimated 200 paying attendees based on previous years (since 2009 we had constant numbers each year) Price of participation: around 600€ for 2 days of training Free access to the sessions of the partners, by appointment Sponsors will be able to invite their customers to the conference by highlighting their sponsorship Sponsors can buy free coupons and discounts for a number of attendees depending on the sponsorship level
- 7. Agenda and Speakers Speaker The speakers are leading experts on SQL Server and Microsoft Business Intelligence at Italian and international level. All the speakers have extensive public speaking experience at conferences. Agenda The agenda is being finalized: 60/75 minute sessions Side activities (available to sponsor partners) - Sessions of 30 or 60 minutes - “Classical” presentations with demo - Focus Group - Hands-on-labs - practical tests on the product - Ask-the-Experts - Advice (i.e. licensing, TCO) - Presentation of customer references - Insights by business sector (i.e. BI for finance, for the PA, ...)
- 8. Marketing Plan Save the Dates and communication with mailing (launched in December) Conference Site Online (within 15th January) Digital marketing PR activities Material for the Sponsors, campaigns through and press office enabling them to run mailing lists, technical marketing campaigns communities, digital directed to their customers channels and online and contacts social networks
- 9. Sponsorship Offer Entry point down to € 500 for web logo and to €1000 for Silver logo in Silver Gold Gold+ Platinum OnDemand the conference Logo on the web € 500 Visibility on the web site Logo on conference 6000 unique visitors (technical) in the € 1000 documentation two months before the conference Video download € 300 Visits continued throughout the year to watch recorded videos and download Material distribution € 2000 material Side activity (1) € 3500 The partners may decide to sponsor Custom activities even only a single activity Billboard on Keynote The bundled packages are cheaper room Partners can buy discounted packages Case History on the web in order to provide discount coupons Discount coupons -10% -20% -20% -30% to customers or for their own use € 400 for 10 coupons, € 200 for 5 coupons Free passes 1 2 3 € 1000 € 2500 € 5000 € 7000 Only Platinum partners (max 2) may have exclusive access to: Custom activities Possible press conference Other special events dedicated
- 10. Silver Sponsor (entry level) Silver: € 1000 Logos in “Silver” format on the web and on other material at the conference Can buy 10% discounts coupons (€ 400 for 10 coupons, € 200 for 5 coupons) One free account to access the recording of conference sessions (available 2 weeks after the conference) Opportunity to present 1 case history on the conference website for free
- 11. Gold Sponsor (middle level) Gold: € 2500 All the benefits of the Silver sponsorship, plus logos in larger “Gold” format Distribution of their material to the participants in the welcome kit 1 free pass Can buy 20% discounts coupons (€ 400 for 10 coupons, € 200 for 5 coupons) Opportunity to present 2 case studies on the conference website for free List of participants who give permission to be contacted in the feedback form or through the Internet web site
- 12. Gold+ Sponsor (middle level) Gold+: € 5000 All the benefits of the Gold sponsorship 2 free passes (instead of 1 expected for the simple Gold) A side activity to choose between (*): Sessions of 30 or 60 minutes “Classical” presentations with demo Focus Group Hands-on-labs - practical tests on the product Ask-the-Expert Advice (i.e.: licensing , TCO, etc…) Presentation of customer references Insights by business sector (i.e.: BI for finance, for the PA, ...) * The side events will be organized according to the interests of the participants to the availability of rooms
- 13. Platinum Sponsor (top level – max 2) Platinum: € 7000 All the benefits of the Silver sponsorship, logos in larger “Platinum” format Can buy 30% discounts coupons (€ 400 for 10 coupons, € 200 for 5 coupons) 3 free passes (instead of 2 expected for the Gold +) A choice of special activities (*): Press Conference Coffee Break or Cocktail sponsored Video presentation of the sponsor on the conference website Other negotiated (*) If the real cost of the activity is greater than € 1 000, € 1 000 will be deducted from the real cost (i.e.: if a cocktail offered by the sponsor costs € 3 000, the sponsor will pay in addition to the € 7 000 for platinum only € 2 000 for the special activity)
- 14. Contact us For more information and to receive a personalized offer to sponsor the conference contact: Sponsorship Manager Silvio Filippi sponsorship@sqlconference.it Tel. (+39) 348 074 9141