SR4Proc Introduction

Editor's Notes

• #5: Spread messages about the role of sustainable agriculture for achieving food security in a changing climate (before, during and after the conference and especially at Agriculture and Rural DevelopmentDay, a major event convened by agricultural agencies at Rio);spread RIO related messages/content from CCAFS (publications, tools, and more) report live from key agriculture and food security related events esp ARDD;connect offsite participants to what is going on in Rio, in real-time;engage with a global community of people, in Rio and online, who are debating the issues we work on.
• #6: a. Advocacy outreach to a wider community:Using social media around particular events provides a unique opportunity to reach out to a wider community than just merely the people present at the event or the “conventional media”. It allows the use of mass social media to bring out your key messages, as an awareness or advocacy tool to a broad audience.b. Increased offsite participation:As social media is a two-ways communication, it enables an interaction with “outsiders” soliciting for their offsite participation in the onsite presentations and discussions, as well as stimulating discussions about the topics the event covers.c. Increased onsite engagement:Using event participants as social reporters, social reporting allows a more active engagement of the participants themselves. Where traditionally an audience would be passively listening and taking individual notes at most, social reporting stimulates your audience to more actively engage, to think about the topics and to discuss them.
• #7: a. Define our social media strategy:- Clearly define and agree on the goals and targets of the social reporting efforts beforehand.- Define the link between "social" and "traditional" media - Define our key messages and the main target audienceb. Agree on roles and responsibilitiesWell before the event, assemble a small team of staff and partners who will be onsite and are willing to report from events, blog, tweet, take photos and more. Also connect with colleagues who are offsite who are willing to help spin and promote the content and help with essential tasks such as editing and uploading content. c. Define the toolsAgree on a standard set of tools and how they will be used. Also agree on conventions (e.g. using the #rio4agtag)d. Produce, aggregate and share content widelyDuring the event, work together to get content finalised and online quickly and invest as much time in promoting content once it's online.f. Monitor and evaluateA wrap-up report can summarize all content generated, and measure the actual reach of the social reporting and document the process as well as the lessons learnt.
• #8: Mixed group, inside and outside the programme. SharePoint is a a key resource for FAO, tbd this afternoon
• #10: Mixing blogging with traditional media outreach
• #13: Reach is the total number of unique Twitter users who received tweets about the search term. Exposure is the total number of times tweets about the search term were received by users. We call each receipt of a tweet an impression. Both reach and impressions should be treated as directional metrics to give you an idea of the overall exposure the tracked term received. You should use these metrics to get a sense of the size of your potential audience, and use engagement metrics like retweets, clicks and replies to gain a more complete understanding of your impact. Source: http://tweetreach.com
• #21: There is a myriad of new tools, and they are all changing… so best to get away from a tool focus
• #34: Watch from 00.40 to 04.40