SRT_ILS_20240917 (to Upload) shrink size.pdf
- 1. EMPOWERING RETAIL/OOH MEDIA VISIONARY INSIGHTS WITH AI COMPUTER VISION & REWARD ENGAGEMENT
- 2. ABOUT US SmartRetail, founded in 2018, is dedicated to revolutionizing the retail experience using advanced AI technology and data insights. We offer a variety of retail technology solutions that help retailers and advertisers to drive and track consumer engagement and generate actionable data insights, powering near 20,000 touch points across Asia.
- 3. OUR SOLUTION AI COMPUTER VISION Proprietary low-cost edge- computing solution to track consumer traffic and deliver data. CONSUMER ENGAGMENT Upgrade any asset to enable consumer digital engagements that deliver on-site incentives upon completion.
- 5. TRANSFORMING COMPUTER VISION INTO MEASURABLE RESULTS Our solution leverages advanced computer vision technology to transform camera footage into valuable privacy-compliant insights. By analyzing live video feeds in real-time, it provides accurate measurements for various applications, empowering businesses to make data-driven decisions through detailed and actionable insights.
- 6. PERCEPTRON DWELL TIME is recorded when a person is detected and stayed over 1 second in front of a single camera. GAZE COUNT is incremented when the system detects a human eye. TRAFFIC COUNT is when a person is detected entering the camera frame and/or departs the frame for more than 1s and re-enters. AGE & GENDER are determined locally by propriety model with confidence score ENGAGEMENT TIME is captured when a gaze is detected during the dwell time session.
- 8. AGE & GENDER
- 9. GAZE COUNT DWELL TIME ENGAGEMENT TIME We track eyeball angles to determine gaze count and engagement time Gaze: Yes Dwell: Yes Engagement: Yes Gaze: No Dwell: Yes Engagement: No
- 10. Ai:Dentify proprietary anonymous uniqueID solution If user is registered, name is included 64 digit alphanumeric anonymous uniqueID (abbreviated in this live view) • Assign a 64 digit alphanumeric anonymous uniqueID by processing live facial vectors (no images or videos retained) • Ai:Dentify is an optional module and can be switched on/off anytime while running on the same low-cost hardware as Perceptron • Key features include: • Unique consumer count • Unique consumer gaze count & time • Unique consumer Dwell & Engagement time • Unique consumer journey analysis • Advanced Audience triggered advertisements (based on categorized group of anonymous face IDs) Note: For illustration purpose only, our solution does not keep any images or videos.
- 11. ADVANCE AI DETECTION WITH HIGH ACCURACY Live detection, segmentation of human bodies & faces up to 99.9% accuracy. CAMPAIGN LEVEL REPORTING Real-time audience impressions per ad, including age, gender, and attention (gaze) time. EASY INTEGRATION Increasingly easier integration with CRM systems. SCALABLE SOLUTION Cost-effective to deploy and manage, the solution is scalable and flexible to apply to various commercial use cases. AUDIENCE MEASUREMENT PLATFORM
- 12. IN-STORE / MALL ADVERTISING / RETAIL MEDIA BRAND / PRODUCT OPERATIONAL Applications
- 13. Enhance POS Data Note: For illustration purpose only, our solution does not keep any images or videos.
- 14. Data Verification RESEARCH: Audience Measurement Auditing SmartRetail works closely with global consumer research companies to deliver audited audience measurement reports INDUSTRY STANDARD: IAB Our computer vision solution follows standards set by Interactive Advertising Bureau (IAB)
- 16. ENABLING REAL-TIME PERSONALIZATION OF ADVERTISING Imagine your advertising adapting instantly to the audience in front of them making each interaction more relevant and engaging. Supported by Perceptron, SmartRetail ensures your advertising is always on target, delivering the right message at the right moment.
- 17. UNLOCKING POTENTIAL DYNAMIC AD PLACEMENT Ads can be dynamically adjusted based on demographics, ensuring relevance and engagement. IMPROVED AD PERFORMANCE Advertisers can receive real-time feedback on ad performance by analyzing how viewers react to ads, allowing for immediate adjustments and optimization. ENHANCED CONSUMER INSIGHTS Perceptron can analyze consumer behavior by interpreting images and videos, including understanding how consumers interact with ads in real-time
- 19. REAL-TIME AUDIENCE INSIGHTS ENRICHED DEMOGRAPHIC DATA BEHAVIOR ANALYSIS LOCATION OPTIMIZATION CREATIVE OPTIMIZATION -time
- 22. MAXIMIZING AD IMPACT WITH REWARD CAMPAIGN By integrating rewards into your advertising, SmartRetail helps you significantly amplify the impact of your campaigns. This approach creates a mutually beneficial relationship between brands and consumers, fostering a more interactive and rewarding experience.
- 23. SMARTENGAGE FLOW Ad on SmartRetail powered screen Register with contact number Receive message in LINE Scan QR code on the Ad
- 24. SMARTENGAGE FLOW Receive incentive coupon via LINE Use coupon at retail location Complete advertising action on mobile phone
- 25. TRAFFIC ATTENTION ACTION People count ENGAGEMENT INCENTIVE Dwell Time Gaze Count True Views Engagement Time QR Scan Interactions Fill in form, download app etc. Coupon Redemption SMARTENGAGE
- 26. AMPLIFYING AD CONVERSIONS ENHANCE ENGAGEMENT Incentivizing interactions with rewards increases engagement levels. ENHANCE LOYALTY Rewards cultivate loyalty and repeat engagements with the brand. IMPROVE CONVERSIONS Incentivized actions lead to higher conversion rates and desired customer behaviors.
- 27. COMPREHENSIVE AD CAMPAIGN MONITORING SmartRetail provides comprehensive tools to monitor the entire journey of your ad campaign. From analyzing traffic to tracking attention and engagement, SmartRetail ensures you have detailed insights into every aspect of customer interaction. By recording actions and measuring the impact of incentives like coupon redemptions, SmartRetail helps you optimize your strategies for maximum effectiveness.
- 28. PARTNERSHIP MODEL ~5,000 locations by end of 2024
- 29. WHY CHOOSE US ? BROAD HARDWARE COMPATIBILITY Compatible on wide range of hardware configurations COST-EFFECTIVE Reduces the need for expensive cloud services and minimizes data transfer expenses. EASY INTEGRATION WITH ANY SYSTEM Easily connect and work with your existing infrastructure via SDKs / APIs.
- 31. Location: Akachan Honpo Akachan Honpo is a renowned retailer that specializes in providing childcare products and essentials. 120 Stores Nationwide ・Presence in 38 major States ・Staff in store support promoting ongoing campaigns 九州 12店舗 北海道 3店舗 東北 3店舗 北陸 7店舗 関東 46店舗 東海 12店舗 関西 27店舗 中国 8店舗 四国 2店舗 1.2 MMonthly Traffic Maximize reach with Online & Offline Touchpoints Digital Signages In Store leaflets Loyalty App Push Notification + + Generate New income stream with existing retail space • Sales uplift sponsored by advertisers as consumer use reward in store. • Multiple advertising campaigns monthly targeting parents
- 32. OBJECTIVE • Increase policy enrollments in a competitive market. SOLUTION • Offer a 1,000 JPY discount for in-store purchase after consultation bookings to motivate customers. APPROACH • Ads displaying on digital signage at the entrance of a Japan childcare product retailer and a Japan well- known chain bookstore. • This targeted approach effectively reached families and book enthusiasts, maximizing the impact of their marketing efforts. Advertiser: Miraino Hoken 12% Scan Count based on Gaze Count 25% Engagement based on Scan Count 34% of visitors who interacted with the advertisements designated for insurance policy consultations.
- 33. OBJECTIVE • Enhance brand awareness • Drive user engagement for their Delivery App service SOLUTION • Offer 200 JPY in-store discount and a discount code for delivery service upon viewing a landing page. APPROACH • Ads displaying on digital signage at cashiers in a popular high-end karaoke chain. • As take away food are allowed, our client successfully reach their target audience with the location choice. Advertiser: McDonald’s Japan 44% Scan Count based on Gaze Count 50% Engagement based on Scan Count 77% of visitors who interacted with the advertisements enjoyed the discount.
- 34. GET MORE INFORMATION (852) 9750 8334 WWW.SMARTRETAIL.CO ADAM@SMARTRETAIL.CO (81) 80 4814 6888 POLLYHU@SMARTRETAIL.CO ADAM SO Founder & CEO POLLY HU Japan Director
- 35. THANK YOU