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How to make an effective Business PresentationKent / 資策會Nick / 安國國際Victor / IBMWood / IBM
Hey, I got a good idea!
The goal of presentation is…To communicate the company’s story as clearly as possibleTo create excitement for the company to attract further resources
Business PresentationTo answer:What problem you’re going to solve?How big is the problem?What is the economic value of solving it?Who is willing to pay? How well do you know them? Is there anyunfair advantage or entry barrier?To make the audience:Get to the point Easy to understandFeel it juicyAble to Repeat what you said Understand your venture, and imagine the opportunities
Your Cards5
Opening is Turn Key七種經典的開場白(切記在90秒要完成)可用複合式的開場白證明論點(Proof of Concept)終點獨特賣點(Unique Selling Proposition)6
What to address?
Company Purpose
Problem
Solution
Market
Competition
Product/ Technology
Business Model
Financials
The Team
What make it a good materialSimple and StrikingConsistentFontColorWordingFigure talksGood PhotoGettyImages.com
提案簡報
Figure talks - Statistics
Figure talks - Benchmark
Figure talks - Structure
真正上了台又是怎麼樣?22
23
Presentation with STYLE…
Be Professional… 25
Seeing…          is Believing…26
Elements of                SURPRISE!!27
Powerful Gestures…28
Accompanied by    the power of SILENCE…29
一個簡報包含哪些環境因素?電腦投影設備擴音設備輔助器材場控聽眾評審.....簡報的環境電腦當機了?時間會不會超過?我的內容聽眾感興趣嗎?要不要用雷射筆?
回顧與經驗分享
我們總是犯了什麼錯?缺乏清晰的論點:「重點到底是什麼?」
對聽眾沒好處:「那關我什麼事?」
過程不明白流暢:「台上的主講者到底怎麼導出那個結論的?」

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