The document discusses the role of metrics in assessing research performance. It notes that the choice of metric depends on the level and type of impact being assessed, such as article, journal, researcher or institution. While impact factor is the most widely known metric, the document recommends using a variety of metrics to provide a richer view. It promotes transparent, standard metrics like Scopus Cited-by counts, SNIP and SJR which can be easily embedded. The document also notes that awareness of metrics affects their acceptance and recommends raising awareness of newer alternative metrics.