Stakeholder Mapping & Digital Channels
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The document discusses stakeholder engagement in the public sector, emphasizing the importance of involving diverse stakeholders in policy shaping and service design. It suggests using a stakeholder mapping matrix to segment stakeholders by their influence and interest and highlights the need for a flexible communication strategy utilizing both online and offline methods. Overall, it advocates for a tailored approach to engagement that reflects the unique needs of different stakeholder groups.
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Stakeholder Mapping & Digital Channels
- 1. Stakeholder Mapping & Digital Channels UKGovCamp โ London 2014 kahootz.com
- 2. Inform, Consult and Collaborate โข Public Sector Stakeholder Engagement โ One size does not fit all โ Collaboration is only one part of a project โ Requirement to involve more people in shaping policies and designing new services โ Need to find most economic way of engaging and working with an increasing number of stakeholders โ Online methods can augment more traditional offline activities kahootz.com
- 3. Stakeholder Mapping โข Not all stakeholders are alike โ Segment based on level of Influence and Interest โ Use matrix to devise your online/offline communication strategy kahootz.com
- 4. Stakeholder Engagement โ Digital Channels โข Be flexible โ A stakeholder project is likely to utilise a range of methods โ Use the communication tools that are most appropriate for each stakeholder group / activity kahootz.com